Mobilize Your Business

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Mobilize Your Business! How to Reach Today’s On-the-Go Customer and Crush Your Competition!

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Mobilize Your Business

  1. 1. Mobilize Your Business! How to Reach Today’s On-the-Go Customer and Crush Your Competition! www.losangeleswebstrategies.com
  2. 2. What is mobile marketing? mo bile mar ket ing (noun) “A set of practices that enables organizations to communicate and engage their audience in an interactive and relevant manner through any mobile device or network.” (Mobile Marketing Association) www.losangeleswebstrategies.com
  3. 3. What’s the big deal? • 87% of Americans have mobile phones • #1 most-used technology device (more than PCs!) • 25% of all U.S. households have ditched their landlines (Experian, American Mobile Consumer Report – March 2010) www.losangeleswebstrategies.com
  4. 4. People use their mobile phones 5X more than their computers to search for your business… Are you reaching them there?
  5. 5. The future is mobile In their recent Mobile Internet Report, Morgan Stanley projects that mobile browsing will outpace desktop based access within 3-5 years www.losangeleswebstrategies.com
  6. 6. Location-based marketing From $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent redemption rates from new, real-time geo-targeted ads. (Borrell Associates)
  7. 7. How can your business benefit from mobile marketing? www.losangeleswebstrategies.com
  8. 8. Benefits of mobile marketing • Increase customer loyalty • Generate more revenue per customer • Increase brand awareness • Boost website traffic • Boost retail traffic
  9. 9. Challenges for SMBs • 44% - lack of time to figure out a new technology • 30% - Perceived expense • 30% - lack of understanding of how to start (Fanminder Mobile Marketing Survey – August 2010) www.losangeleswebstrategies.com
  10. 10. Where to start? Mobile SEO
  11. 11. What is mobile SEO • Similar to SEO – getting ranked in the search engines BUT • Making sure you are optimized for mobile • You want to be easily found when people are searching on the move! www.losangeleswebstrategies.com
  12. 12. Mobile = New Challenges • Phones = small screens • How does your website look on that screen? • If it’s not optimized, searchers won’t bother
  13. 13. www.losangeleswebstrategies.com
  14. 14. Create a Mobile Site • Simplified version of your existing site • Key information very easy to access -Address -Phone Number -Directions
  15. 15. Next… SMS Messaging
  16. 16. SMS / Text-message marketing • 72 percent of mobile phone users send or receive 664 texts each month, and that they only make 176 phone calls during the same period of time • Highest open and read rates of any digital marketing channel • 33% of email addresses change on a yearly basis, but people are keeping their cell phone number for life www.losangeleswebstrategies.com
  17. 17. But don’t people hate getting texts from businesses? • 97% of all SMS marketing texts are opened by recipients • Within four minutes! • People PREFER to receive coupons by text message (Insight Express, Digital Consumer Portrait – Q2, 2010)
  18. 18. www.losangeleswebstrategies.com
  19. 19. Get permission, provide value • Done ethically and legally, text message marketing is a purely permission-based marketing method • Offer incentive for people to opt-in • Deliver coupons/rewards immediately and frequently
  20. 20. SMS Messaging-How? • Many different platform options available • Similar to using an email marketing tool • Set up your short code and post it everywhere your customers will see it
  21. 21. Next… Mobile Advertising
  22. 22. Mobile advertising
  23. 23. Mobile advertising
  24. 24. Strategies for mobile advertising • Get targeted - Location - Using specific apps - Type of device www.losangeleswebstrategies.com
  25. 25. Strategies for mobile advertising • Be realistic about what you expect • Major purchases aren’t going to happen • What can you make happen? - Make a phone call - Opt-in to list - Download an app • Must be quick and easy to do on a phone
  26. 26. Mobile advertising-How? • Many platforms to deliver mobile ads • Google/AdMob is most well-known • Other include: - Jumptap - MillenialMedia - Microsoft - Tapjoy www.losangeleswebstrategies.com
  27. 27. Mobile advertising-How? • As simple as placing a normal online ad • Make sure ad is designed for mobile • Really think through the response you expect
  28. 28. Next… Mobile Apps www.losangeleswebstrategies.com
  29. 29. Mobile apps
  30. 30. A mobile app for you? • Many uses for small businesses to have their own mobile app • But not for everyone - People already have too many apps - Starting to app-fatigue - Your app should add unique value www.losangeleswebstrategies.com
  31. 31. Special Offer App
  32. 32. Loyalty Program App www.losangeleswebstrategies.com
  33. 33. Calculator App
  34. 34. Game/Entertainment App
  35. 35. Productivity App
  36. 36. 4 types of mobile marketing • Mobile SEO • SMS Messaging • Mobile Advertising • Mobile Apps
  37. 37. The future of the web is tied to smartphones and other mobile devices STAY RELEVANT!
  38. 38. Frequently Asked Questions
  39. 39. Do I need to have a separate website for my mobile site? www.losangeleswebstrategies.com
  40. 40. Will I put the same information on my mobile site?
  41. 41. How do you make a mobile website?
  42. 42. What is a short code? www.losangeleswebstrategies.com
  43. 43. Are mobile ads pay-per-click?
  44. 44. How can I build a mobile app? www.losangeleswebstrategies.com
  45. 45. Are mobile apps expensive?
  46. 46. You CAN do it. WE can help.
  47. 47. Questions?
  48. 48. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100

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