Social media use has grown by 712% since
2005. And not just among the kiddos …
66% of adult Internet users use social
72% of U.S. consumers research
companies through social channels before
59% of U.S. consumers use social sites to
vent about customer care frustrations.
46% of U.S. Internet users feel they can be
brutally honest on the web.
38% aim to influence others when they
express their preferences online.
[ S O C I A L M E D I A T I P S ]
Engage and interact.
Social media is about having
conversations, not monologues.
Have a business page. 85% of consumers
expect businesses to interact with them via
- Cone business in Social Media Study
Use social channels to share tips,
discounts, and gain trust.
videos and post
them to YouTube.
Facebook’s ad platform offers really cool,
cost-effective ways to to reach your
audience and tap the power of social proof.