How Five Secret Emails Can Help Your Business

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The Shocking Truth about How Five Secret Emails Can Help Your Business Crush the Competition

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How Five Secret Emails Can Help Your Business

  1. 1. Send and Receive: The Shocking Truth about How Five Secret Emails Can Help Your Business Crush the Competition www.losangeleswebstrategies.com
  2. 2. What is email marketing? e mail mar ket ing (noun) Email marketing is a form of direct marketing which uses email as a means of: • Promoting products or services • Building brand awareness • Generating conversions (sales, registrations, subscriptions, etc.) www.losangeleswebstrategies.com
  3. 3. Top 3 email marketing misconceptions www.losangeleswebstrategies.com
  4. 4. #1Email marketing isn‟t effective
  5. 5. #2Email marketing is all about spamming people
  6. 6. #3Email is dead-social media is king now
  7. 7. Email is old. But it still rocks. “Since Ray Tomlinson sent that first email in 1971, it‟s been the backbone of all social technology. Forty years later, and it‟s still the most powerful (digital) communication tool on earth.” -Robert Bruce for Copyblogger.com www.losangeleswebstrategies.com
  8. 8. Here‟s why: According to the Direct Marketing Association, email marketing‟s ROI for 2011 was $40.56 for every $1 invested-the highest ROI of all online marketing channels…
  9. 9. What‟s more The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016. www.losangeleswebstrategies.com
  10. 10. 6 Ways Your Business Will Benefit From Email Marketing
  11. 11. Build relationships and influence www.losangeleswebstrategies.com
  12. 12. Build brand awareness
  13. 13. Gain new customers
  14. 14. Generate more revenue per customer www.losangeleswebstrategies.com
  15. 15. Boost website traffic www.losangeleswebstrategies.com
  16. 16. Promote events, webinars, special offers
  17. 17. Which is why… 68% of small businesses surveyed in mid-2011 by Pitney Bowes listed email as their preferred marketing channel www.losangeleswebstrategies.com
  18. 18. Which is why… The 2011 Digital Marketing Outlook Survey from the Society of Digital Agencies revealed that 70% of brand marketers planned to invest in email marketing in 2011 (this was the joint highest result) www.losangeleswebstrategies.com
  19. 19. Challenges (there are a few) • Time to dedicate effort (content creation, testing, reporting) • Organization focus/planning • Crafting an effective strategy • Building and maintaining a list of contacts
  20. 20. But remember… Email marketing‟s ROI for 2011 was $40.56 for every $1 invested. What else yields that kind of return?
  21. 21. How can your business get the maximum return on investment from email marketing? www.losangeleswebstrategies.com
  22. 22. 5 Secret Emails That Will Help Your Business Crush the Competition
  23. 23. 1. The autoresponder • Starts with an opt-in box on your website • Give them incentive • Follow up with a sequence of emails with specific objectives • All on auto-pilot!
  24. 24. 2. The e-newsletter • Humble powerhouse • Education = authority • Top of mind • Website conversions
  25. 25. 3. The referral ask • Testimonials! • Social proof = gold • Reinforces and strengthens relationships • Opens dialogue www.losangeleswebstrategies.com
  26. 26. 4. The „we miss you‟ • Re-engage clients/prospects • Crazy effective! • Option: include coupon, deal or discount
  27. 27. 5. The offer • Email sells! • Great for low priced offers in particular • Great for first step in sales process • Offer coupons and short term incentives
  28. 28. *BONUS* 5. The „thank you‟ • Send an email immediately after purchase • Thank them for being a customer • Give incentive to purchase again, share with a friend, etc. www.losangeleswebstrategies.com
  29. 29. Make sure you are using all 6! www.losangeleswebstrategies.com
  30. 30. How to succeed with email 101 Always build your list! www.losangeleswebstrategies.com
  31. 31. Always build your list • Quality over quantity • Use a double opt-in • Practice regular hygiene • Try to add to it everyday
  32. 32. How to succeed with email 101 Don‟t Spam! www.losangeleswebstrategies.com
  33. 33. Don‟t spam Quantity isn‟t important; quality is… • Email is about trust • Understand CAN-SPAM regulations • Don‟t email too frequently • Don‟t be deceptive with your subject line
  34. 34. How to succeed with email 101 Be compelling
  35. 35. Be compelling • Write irresistible subject lines • Create click-worthy content • Include images • Compelling offers and calls-to-action www.losangeleswebstrategies.com
  36. 36. How to succeed with email 101 Be human
  37. 37. Be human • Even business emails are best with personality • Be warm, fun, casual, entertaining, personal • Remember that conversations have TWO sides www.losangeleswebstrategies.com
  38. 38. How to succeed with email 101 Test, test, test
  39. 39. Test, test, test • Split-test your subject lines • Test various send times • Test different content types • Monitor your analytics www.losangeleswebstrategies.com
  40. 40. Overwhelmed?
  41. 41. Start small www.losangeleswebstrategies.com
  42. 42. But do start
  43. 43. And keep going www.losangeleswebstrategies.com
  44. 44. And remember… According to the Direct Marketing Association, email marketing‟s ROI for 2011 was $40.56 for every $1 invested-the highest ROI of all online marketing channels… www.losangeleswebstrategies.com
  45. 45. You CAN do it. WE can help. www.losangeleswebstrategies.com
  46. 46. Questions?
  47. 47. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100

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