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Facebook Timeline for Business
- 2. Ch-ch-ch-changes What has Facebook done? www.losangeleswebstrategies.com
- 3. The Big Changes • Image-centric layout • Timeline structure (reverse chronological) • New administrative controls and views www.losangeleswebstrategies.com
- 4. The Big Changes • Greater focus on users’ friend activity vis a vis your page • More prominent About section • More controls on how posts are displayed • No more default landing page tabs www.losangeleswebstrategies.com
- 5. What Are The Specific Changes? • Cover photo • Views and Apps • Friend activity • Pinned posts • Star and hide posts • Highlight posts • Admin Panel • Activity Log • Milestones
- 6. Are There New Capabilities? YES! • New reporting/management features in Admin Panel and Activity Log • Pin, star and highlight posts • Add milestones • Friend activity
- 7. Cover Photo This is the new cover photo area www.losangeleswebstrategies.com
- 8. Views and Apps This is the new views and apps area
- 9. Friend Activity This is the new friend activity area
- 10. Pinned Posts This is where you would pin a post www.losangeleswebstrategies.com
- 11. Star and Hide Posts This is where you star and hide a post
- 12. Highlight Posts This is what a highlighted post looks like www.losangeleswebstrategies.com
- 15. Milestones This is what a milestone looks like www.losangeleswebstrategies.com
- 16. Take Note! • Page tabs—no more default landing page! • Width change: 520 pixels 810 pixels • Prohibited: cover photos with calls to action, arrows, etc. www.losangeleswebstrategies.com
- 17. Page Tabs R.I.P. • Page tabs—no more default landing page! www.losangeleswebstrategies.com
- 18. Wider Pages • Width change: 520 pixels 810 pixels 520px Wide 810px Wide
- 19. Cover Photo Restrictions • Prohibited: cover photos with calls to action, arrows, etc. www.losangeleswebstrategies.com
- 22. Gives brands, companies and organizations new ways to connect and engage with fans www.losangeleswebstrategies.com
- 23. HOW WILL THIS CHANGE IMPACT MY BUSINESSES? $64,000 Question…
- 24. How Does This Impact Businesses With Existing Pages? • Time to optimize for new layout (art & copy) • Ongoing maximization for image-centric layout • Monitoring of friend activity becomes more important www.losangeleswebstrategies.com
- 25. How Does This Impact Businesses Without Pages? • No excuses—it’s time to get involved! www.losangeleswebstrategies.com
- 26. HOW CAN I GET THE MOST OUT OF THE TIMELINE LAYOUT? Making The Switch
- 27. Think Visual
- 28. Remember: Apps Are The New Tabs www.losangeleswebstrategies.com
- 29. Rock The New Milestone Feature
- 30. Star/Highlight Your Best Posts www.losangeleswebstrategies.com
- 31. Monitor Friend Activity Closely This is the new friend activity area This is the new activity area
- 32. Dive Into The Admin Panel www.losangeleswebstrategies.com
- 33. Cover Photos: Know the Rules! 1. Price or purchase information, such as "40% off" or "Download it on socialmusic.com"; 2. Contact information such as a website address, email, mailing address, or information that should go in your Page's "About" section; 3. References to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features; or 4. Calls to action, such as "Get it now" or "Tell your friends.” www.losangeleswebstrategies.com
- 34. Overwhelmed? • Don’t be—you can do it! • We’re here to help www.losangeleswebstrategies.com
- 35. Questions?
- 36. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100