The 3 Secrets To
Explosive Business
Growth in The Next Year!
Even When The Economy Stinks, Businesses
That Know These Busi...
Only three ways?
YES!
www.losangeleswebstrategies.com
#1Get more customers
www.losangeleswebstrategies.com
#2Get customers
To buy more often
#3Get customers
To spend more
20% Growth in each area…
Customers x Items Purchased x Purchase Value = Total Revenue
120 x 6 x $12 = $8640
www.losangeles...
Don’t overlook this…
Customers x Items Purchased x Purchase Value = Total Revenue
100 x 5 x $10 = $5000
73% Growth Overall
• Improving slightly in each area creates a compounding effect
• EVERY business has the opportunity to ...
How?
#1Get more customers
1. Get more customers
Drive inbound traffic to your
business website
www.losangeleswebstrategies.com
1. Get more customers
Search engine optimization
www.losangeleswebstrategies.com
Who Cares?
• There are over two billion people online
• 93% of online experiences begin with a search engine
• The majorit...
Who Cares?
• 77% of search engines choose organic over paid listings1
• 67% choose organic search results when purchasing2...
1. Get more customers
Email marketing
What’s more
The DMA projects email to drive $67.8 billion in sales in 2012
and $82.2 billion in sales in 2016.
www.losange...
1. Get more customers
Social media marketing
www.losangeleswebstrategies.com
Customers WANT YOU on social media
• 93% of customers expect companies to have a presence on social
channels1
• 85% expect...
People are talking. Are you part of the
conversation?
• Social media is not a passing fad!
• 53% of people on Twitter reco...
1. Get more customers
Mobile marketing
www.losangeleswebstrategies.com
Location-based marketing
From $0 in 2009, location-based marketing is projected to
grow to $6 billion in 2015. Some restau...
Mobile advertising
1. Get more customers
Improve the effectiveness of your
promotional efforts
www.losangeleswebstrategies.com
1. Get more customers
Track your results and optimize your campaigns
www.losangeleswebstrategies.com
1. Get more customers
Find new/better places to advertise (social media,
mobile, email, etc.)
1. Get more customers
Create stronger, more targeted offers that appeal
to more people in your market
www.losangeleswebstr...
1. Get more customers
Remove the risks associated with buying from
you by giving a strong guarantee
1. Get more customers
Build your reputation as an expert
www.losangeleswebstrategies.com
1. Get more customers
Host a free webinar and demonstrate your expertise
1. Get more customers
Send monthly educational/informational newsletters
(electronic or print)
1. Get more customers
Create training/educational resources (video,
educational downloads, etc.)
www.losangeleswebstrategi...
#2
Get customers
To buy more often
www.losangeleswebstrategies.com
2. Get customers to buy more often
Build your list!
2. Get customers to buy more often
Create a customer mailing list
www.losangeleswebstrategies.com
2. Get customers to buy more often
Send out promotional emails to your house list on a
more frequent basis
2. Get customers to buy more often
Use scarcity to get customers to act now instead of
later (e.g. limited-time promotions)
2. Get customers to buy more often
Don’t let them forget you!
www.losangeleswebstrategies.com
2. Get customers to buy more often
Use autoresponder email sequences to introduce
your prospects to all of your products
2. Get customers to buy more often
Broadcast educational content through email,
social media, and your website
2. Get customers to buy more often
Send out birthday cards and holiday cards/gifts
2. Get customers to buy more often
Focus on service!
www.losangeleswebstrategies.com
2. Get customers to buy more often
Create a culture of service at your business
2. Get customers to buy more often
Use customer testimonials in your email campaigns
and on your website
#3Get customers
To spend more
www.losangeleswebstrategies.com
3. Get customers to spend more
Up-sell, cross-sell and bundle
www.losangeleswebstrategies.com
3. Get customers to spend more
After a person buys one product,
up-sell or cross-sell them another
related product
3. Get customers to spend more
Bundle products and offer a discount
3. Get customers to spend more
Use coupons to encourage bigger purchases
3. Get customers to spend more
Offer an expensive, premium product or
service with a payment plan
www.losangeleswebstrateg...
Tips for success
Leverage Technology!
www.losangeleswebstrategies.com
How do you eat a whale?
www.losangeleswebstrategies.com
Think in 3 phases
Before During After
Questions?
We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100
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The 3 Secrets To Explosive Business Growth in The Next Year!

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The 3 Secrets To
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The 3 Secrets To Explosive Business Growth in The Next Year!

  1. 1. The 3 Secrets To Explosive Business Growth in The Next Year! Even When The Economy Stinks, Businesses That Know These Business-Building Secrets Are Booming! www.losangeleswebstrategies.com
  2. 2. Only three ways? YES! www.losangeleswebstrategies.com
  3. 3. #1Get more customers www.losangeleswebstrategies.com
  4. 4. #2Get customers To buy more often
  5. 5. #3Get customers To spend more
  6. 6. 20% Growth in each area… Customers x Items Purchased x Purchase Value = Total Revenue 120 x 6 x $12 = $8640 www.losangeleswebstrategies.com
  7. 7. Don’t overlook this… Customers x Items Purchased x Purchase Value = Total Revenue 100 x 5 x $10 = $5000
  8. 8. 73% Growth Overall • Improving slightly in each area creates a compounding effect • EVERY business has the opportunity to improve in these three areas • Fundamentals may not seem sexy, but they work! www.losangeleswebstrategies.com
  9. 9. How?
  10. 10. #1Get more customers
  11. 11. 1. Get more customers Drive inbound traffic to your business website www.losangeleswebstrategies.com
  12. 12. 1. Get more customers Search engine optimization
  13. 13. www.losangeleswebstrategies.com
  14. 14. Who Cares? • There are over two billion people online • 93% of online experiences begin with a search engine • The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing and Yahoo (Search Engine Journal) www.losangeleswebstrategies.com
  15. 15. Who Cares? • 77% of search engines choose organic over paid listings1 • 67% choose organic search results when purchasing2 • Organic click-through generates 25% higher conversion rates than PPC3 (1,2,3Search Metrics)
  16. 16. 1. Get more customers Email marketing
  17. 17. What’s more The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016. www.losangeleswebstrategies.com
  18. 18. 1. Get more customers Social media marketing www.losangeleswebstrategies.com
  19. 19. Customers WANT YOU on social media • 93% of customers expect companies to have a presence on social channels1 • 85% expect companies to interact with them on those social channels2 (1,2 Cone Business Study on Social Media, 2008)
  20. 20. People are talking. Are you part of the conversation? • Social media is not a passing fad! • 53% of people on Twitter recommend companies and/or products in their tweets (ROI Research for Performance) • The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers (WOMMA) www.losangeleswebstrategies.com
  21. 21. 1. Get more customers Mobile marketing www.losangeleswebstrategies.com
  22. 22. Location-based marketing From $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent redemption rates from new, real-time geo-targeted ads. (Borrell Associates) www.losangeleswebstrategies.com
  23. 23. Mobile advertising
  24. 24. 1. Get more customers Improve the effectiveness of your promotional efforts www.losangeleswebstrategies.com
  25. 25. 1. Get more customers Track your results and optimize your campaigns www.losangeleswebstrategies.com
  26. 26. 1. Get more customers Find new/better places to advertise (social media, mobile, email, etc.)
  27. 27. 1. Get more customers Create stronger, more targeted offers that appeal to more people in your market www.losangeleswebstrategies.com
  28. 28. 1. Get more customers Remove the risks associated with buying from you by giving a strong guarantee
  29. 29. 1. Get more customers Build your reputation as an expert www.losangeleswebstrategies.com
  30. 30. 1. Get more customers Host a free webinar and demonstrate your expertise
  31. 31. 1. Get more customers Send monthly educational/informational newsletters (electronic or print)
  32. 32. 1. Get more customers Create training/educational resources (video, educational downloads, etc.) www.losangeleswebstrategies.com
  33. 33. #2 Get customers To buy more often www.losangeleswebstrategies.com
  34. 34. 2. Get customers to buy more often Build your list!
  35. 35. 2. Get customers to buy more often Create a customer mailing list www.losangeleswebstrategies.com
  36. 36. 2. Get customers to buy more often Send out promotional emails to your house list on a more frequent basis
  37. 37. 2. Get customers to buy more often Use scarcity to get customers to act now instead of later (e.g. limited-time promotions)
  38. 38. 2. Get customers to buy more often Don’t let them forget you! www.losangeleswebstrategies.com
  39. 39. 2. Get customers to buy more often Use autoresponder email sequences to introduce your prospects to all of your products
  40. 40. 2. Get customers to buy more often Broadcast educational content through email, social media, and your website
  41. 41. 2. Get customers to buy more often Send out birthday cards and holiday cards/gifts
  42. 42. 2. Get customers to buy more often Focus on service! www.losangeleswebstrategies.com
  43. 43. 2. Get customers to buy more often Create a culture of service at your business
  44. 44. 2. Get customers to buy more often Use customer testimonials in your email campaigns and on your website
  45. 45. #3Get customers To spend more www.losangeleswebstrategies.com
  46. 46. 3. Get customers to spend more Up-sell, cross-sell and bundle www.losangeleswebstrategies.com
  47. 47. 3. Get customers to spend more After a person buys one product, up-sell or cross-sell them another related product
  48. 48. 3. Get customers to spend more Bundle products and offer a discount
  49. 49. 3. Get customers to spend more Use coupons to encourage bigger purchases
  50. 50. 3. Get customers to spend more Offer an expensive, premium product or service with a payment plan www.losangeleswebstrategies.com
  51. 51. Tips for success
  52. 52. Leverage Technology! www.losangeleswebstrategies.com
  53. 53. How do you eat a whale? www.losangeleswebstrategies.com
  54. 54. Think in 3 phases Before During After
  55. 55. Questions?
  56. 56. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100
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