4 Proven Marketing Systems


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The 4 Proven Marketing Systems Every Business Must Optimize to Maximize Revenue Growth

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  • The key takeaway here: “The old marketing adage is that a satisfied customer will tell 5-7 of their friends about their experience, whereas the dissatisfied customer will tell 15-20. Today, an unhappy customer will tell “a million of their closest strangers on the internet.”
  • For example, if you are a children’s toy store located in Springfield you may want to target people who live in your city who are parents.
  • 4 Proven Marketing Systems

    1. 1. The 4 Proven Marketing Systems Every Business Must Optimize to Maximize Revenue Growth www.losangeleswebstrategies.com
    2. 2. In the next hour, I‘m going to teach you how you can dominate your market and take your income to entirely new levels.
    3. 3. Leverage marketing & technology to achieve maximum results. www.losangeleswebstrategies.com
    4. 4. 95% of Small Businesses Are missing AT LEAST 2 out of the 4 critical, proven marketing systems that are necessary to achieve maximum business growth!
    5. 5. Why? www.losangeleswebstrategies.com
    6. 6. The competitive landscape for business has changed dramatically! www.losangeleswebstrategies.com
    7. 7. And so has the way your customers find and shop for your services/products. www.losangeleswebstrategies.com
    8. 8. Businesses - small businesses in particular - have been slow to adapt. www.losangeleswebstrategies.com
    9. 9. 3 Drivers Of Change Search Social Mobile www.losangeleswebstrategies.com
    10. 10. Search • Easier than ever! • Accessible from multiple devices • Has become the predominant way to find information, products and businesses www.losangeleswebstrategies.com
    11. 11. Search 92% of consumers have more confidence in info found online than they do in anything from a salesclerk or other source. (Wall Street Journal, Jan 2009) www.losangeleswebstrategies.com
    12. 12. Social • Connecting and sharing opinions with ease • Opinions are highly visible • Search engines paying attention • Content about your business is NOT created by you! • CONSUMERS ARE THE PUBLISHERS! www.losangeleswebstrategies.com
    13. 13. Social 70% of consumers consult reviews or ratings BEFORE purchasing. Google Zero Moment of Truth 2011
    14. 14. Mobile • The biggest game-changer • Mobile search = Immediate gratification • You MUST be present – If not you, your competitors eat your lunch! www.losangeleswebstrategies.com
    15. 15. Mobile Mobile searches have QUADRUPLED in the last year according to Google. 1 in 7 searches are now mobile. www.losangeleswebstrategies.com
    16. 16. It is easier than ever for consumers to quickly research and compare various products and services.
    17. 17. The companies that ―GET IT‖ are crushing the companies that don‘t! www.losangeleswebstrategies.com
    18. 18. The BIG question: How do you strategically work with these three big drivers of change to make sure you come out on top? www.losangeleswebstrategies.com
    19. 19. It means that now more than ever, you need to have a marketing plan that works!
    20. 20. Simplify the challenge and clarify the approach!
    21. 21. You Must Maximize the Impact of 4 KEY Marketing Systems www.losangeleswebstrategies.com
    22. 22. R4 Marketing Framework www.losangeleswebstrategies.com
    23. 23. Reputation
    24. 24. Reach
    25. 25. Resell
    26. 26. Referral
    27. 27. R4 Marketing Framework www.losangeleswebstrategies.com
    28. 28. 25% growth on their own…
    29. 29. Ignite business growth to 100%or more when combined! www.losangeleswebstrategies.com
    30. 30. Reputation
    31. 31. It is easier than ever for consumers to find the feedback of other consumers to help them make a decision about who to buy from. www.losangeleswebstrategies.com
    32. 32. 70% of consumers… say that the feedback they find online is the #2 factor in making a decision about who to work with/visit/etc.
    33. 33. 7 in 10 who read reviews share them with friends, family & colleagues. (Deloitte & Touche, Sept. 2007)
    34. 34. 74% of U.S. consumers… choose to do business based on online feedback www.losangeleswebstrategies.com
    35. 35. Everyone is talking… who‘s talking about you?
    36. 36. Today, an unhappy customer will tell thousands of their ―closest strangers‖ on the Internet. Who‘s talking about you? www.losangeleswebstrategies.com
    37. 37. • Customers • Prospects • Competitors • Disgruntled employees • Ex spouses • Former business partners, investors • Trolls (the permanently aggrieved) Who‘s talking about you?
    38. 38. Reviews at the center of search www.losangeleswebstrategies.com
    39. 39. trust recommendations from people they know. trust unknown users! trust advertising (Econsultancy, July 2009, Erik Qualman, Socialnomics) 90% of online consumers 70% of online consumers 14% of online consumers
    40. 40. Reviews at the center of search 3/30! www.losangeleswebstrategies.com
    41. 41. Reviews at the center of search
    42. 42. Your goal! 5-Star Reputation
    43. 43. CONTRIBUTE To the conversation in a meaningful way.
    44. 44. Why do you need to contribute? • You can‘t control what people say about your company BUT … • You can make sure you‘re adding enough to the conversation to ensure that the ratio of positive to negative is in your favor!
    45. 45. Take ownership of profiles in all of your key directories and networks • Google+ Local *important* • Yelp • Trip Advisor • LinkedIn • Facebook • Twitter www.losangeleswebstrategies.com
    46. 46. Publish your own story! • Make your own news • Post on subjects that will help your clients and prospects • Add social media sharing buttons
    47. 47. Make educational videos and post them to YouTube Any given video stands about a 50x better chance of appearing on the first page of results than any given text page in the index. Source: Forrester
    48. 48. Build a review collection system Collecting referrals should be an ACTIVE and METHODICAL process Reviews on a site can boost conversion +20% (Bazaarvoice.com/resources/stats 'Conversion Results')
    49. 49. The BIG takeaway Reputation is now THE FOUNDATION of effective marketing! It is no longer enough to do good work. YOU MUST PROACTIVELY DEVELOP AND MARKET YOUR REPUTATION! www.losangeleswebstrategies.com
    50. 50. Reach
    51. 51. Social media use has grown by 712% since 2005. Reach via Social Media
    52. 52. 66% of adult internet users… access social media. In 2005, this was true of only 8%! www.losangeleswebstrategies.com
    53. 53. There are 155 million + Facebook users in the U.S. and over 1 billion throughout the world. www.losangeleswebstrategies.com
    54. 54. Chances are… No matter who your target audience is, you can reach them on Facebook.
    55. 55. 6 Reasons to Advertise on Facebook
    56. 56. 1. Reach • 51 percent of Internet users • Variety: huge number of every group • Engage them in a multiple ways
    57. 57. 2. Precision targeting • Location (ZIPs, area code, etc.) • Age and birthday • Education (e.g. Michigan State class of ‘05) • Connections • Demographics • Interests • Relationship status www.losangeleswebstrategies.com
    58. 58. 3. Cost control • Advertisers (you) control how much you spend for each campaign • Budgets can be very low • Better targeting = less wasted spend
    59. 59. 4. Cost efficiency • Precision = efficiency • FB‘s measurability means you can keep driving down your cost per click • Dollar for dollar, there‘s no better way to get the word out with relevancy www.losangeleswebstrategies.com
    60. 60. 5. Simplicity • Great UI makes setup a breeze • Much easier than Google AdWords • No PPC experience required
    61. 61. 6. Interests targeting • Ads are much more likely to perform better when you target smaller, specific groups of people! • Display ads to the people who are most likely to be interested in your product or service • Customize your ad so it‘s more appealing to the audience you‘re trying to reach www.losangeleswebstrategies.com
    62. 62. Sponsored Story Ads on Facebook
    63. 63. Sponsored Story Ads Convert users‘ activity into ads and display the ad to friends of the user...
    64. 64. Sponsored Story Ads • Geared to increase ‗likes‘ • Tightly fits into how people use Facebook • Psychographics vs. Demographics www.losangeleswebstrategies.com
    65. 65. Facebook Sponsored Stories have an 18% LOWER cost per fan than direct ads. Source: TBG Digital Test
    66. 66. Facebook Sponsored Stories have a 53% higher click through rate than direct ads. Source: TBG Digital Test 2011
    67. 67. The BIG takeaway Your audience is socially active online! If you‘re not reaching them via Social Media... YOUR COMPETITORS ARE!
    68. 68. Mobile Mobile searches have QUADRUPLED in the last year according to Google. 1 in 7 searches are now mobile. Reach via Mobile
    69. 69. The average user spends an average of 2 hours a day on their mobile phone.
    70. 70. Almost 66% of Smartphone subscribers admit to sleeping with their phones Nomophobia: The fear of being out of mobile phone contact www.losangeleswebstrategies.com
    71. 71. 1 in 3 mobile searches are LOCAL. Reach via Mobile
    72. 72. After looking up a business via mobile… 61% result in a phone call 59% result in a visit 61% 59%
    73. 73. 6 in 10 prospects will leave your site if it‘s NOT mobile friendly. www.losangeleswebstrategies.com
    74. 74. 52% of users say a bad mobile experience makes them much less likely to engage with a business.
    75. 75. Make it as EASY as possible for prospects to consume information about your business on their mobile phones. AVOID THIS  Your goal:
    76. 76. Mobile WebsiteStandard Website CONFUSION CLARITY www.losangeleswebstrategies.com
    77. 77. The BIG takeaway Consumers don‘t want to be disconnected from their phones… This ‗addiction‘ gives you a chance to stay connected to consumers wherever they go. You have the opportunity to REACH your audience without making them step out of their daily routine.
    78. 78. Resell
    79. 79. Resell via Mobile • 87% of Americans have mobile phones • 73% say it‘s their no. 1 most-used technology device • 25% of all U.S. households have ditched their landlines! www.losangeleswebstrategies.com
    80. 80. 6.1 trillion text messages were sent/received in 2010. SMS is capable of reaching 91% of the US population. Resell via Mobile Source: Telecommunications Union (ITU)
    81. 81. Why Use SMS • Instant deliverability • Flexible Platform • Instant Opt-in and Opt-Out • High open and conversion rates • Low effort to create (short message, no html…etc.) www.losangeleswebstrategies.com
    82. 82. Why Use SMS • 97% of all SMS marketing texts are opened • 95–98% of text messages are read within minutes of receipt • 33% of email addresses change on a yearly basis, but … People are keeping their cell phone number for LIFE
    83. 83. Appointment Reminders SMS reminders can reduce no-shows by 50% or more—which means you can … Save a TON of money—and put it back into your business (or into your pocket)
    84. 84. Coupons Mobile coupons are 10x more likely to be redeemed than traditional coupons Source: Borrell Associates 2010
    85. 85. Geo-targeting Automatically send text coupons when people are shopping in the vicinity of your businesses www.losangeleswebstrategies.com
    86. 86. The BIG takeaway Text messaging is the most popular form of communication among consumers… Your audience is almost GUARANTEED to get your message with SMS! BUILD YOUR SMS LIST TODAY! www.losangeleswebstrategies.com
    87. 87. Referral
    88. 88. The New York Times states… 65% of NEW business comes from referrals. Referrals Source: The New York Times www.losangeleswebstrategies.com
    89. 89. 41% of businesses count on referrals for over 80% of sales. Referrals
    90. 90. How can you proactively drive referrals?! www.losangeleswebstrategies.com
    91. 91. You need to understand that good customer service doesn‘t always equate to referrals.
    92. 92. 83% of satisfied customers are willing to refer products and service. Only 29% actually do!
    93. 93. You MUST leverage a referral system. www.losangeleswebstrategies.com
    94. 94. Word-of-Mouth vs. Referral Systems Chance Predictable Consistent Repeatable
    95. 95. A methodical process that captures qualified prospects through your association with people. Referral System www.losangeleswebstrategies.com
    96. 96. So how do you generate referrals in a repeatable system? YOU ASK FOR THEM!
    97. 97. 91% of clients would give a referral, but have never been asked.
    98. 98. It‘s as straightforward as… Incorporating the message into referral cards, postcards, social media, your website – and making sure your happy customers see them! Requesting Referrals
    99. 99. Print/Mail: Distribute referral cards and postcards on a structured schedule. Requesting Referrals www.losangeleswebstrategies.com
    100. 100. Online: Incorporate referral requests into contests, coupons and other viral promotions. Requesting Referrals
    101. 101. Referrals are great, but hard to depend on if you can‘t make them predictable. Design a repeatable system that captures the referral when your customers are thrilled! Make it easy for them to share you! The BIG takeaway www.losangeleswebstrategies.com
    102. 102. R4 Marketing Framework www.losangeleswebstrategies.com
    103. 103. Are you doing everything you can to grow your business?
    104. 104. No. Awareness, time, budget & expertise!
    105. 105. The problem?
    106. 106. The gap between those that ―get it‖ and those that don‘t is widening!
    107. 107. 90% realize they... aren‘t growing like they should! www.losangeleswebstrategies.com
    108. 108. 50% realize... THEY need to make a change. Only
    109. 109. 20% realize that... being strategic about their marketing is THE difference. Only
    110. 110. If you are a part of the 20%...
    111. 111. If you are committed to creating maximum growth at your business… www.losangeleswebstrategies.com
    112. 112. I‘d like to get to know you and your business better! www.losangeleswebstrategies.com
    113. 113. Questions?
    114. 114. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100