And best practices for
creating one!
Three Reasons Why your
business needs a mobile-
Friendly website…
www.losangeleswebst...
Agenda
I. What is a mobile-friendly website?
II. Why your business needs a mobile-friendly website
III. Best practices for...
ACT ONE: WHAT IS A MOBILE-
FRIENDLY WEBSITE?
3
Can you spot the difference?
4
www.losangeleswebstrategies.com
More than just mobile phones
5
Tablets
Smart phones
readers
www.losangeleswebstrategies.com
Don’t be fooled…it’s not an app
• Apps are…
– Software applications
– Usually specific to the mobile device Operating syst...
ACT TWO: WHY YOU NEED ONE!
7
www.losangeleswebstrategies.com
Mobile is growing fast!
8
And in local it’s on track to
dominate!
9
Mobile searchers take action!
10
9 out of 10 mobile searches lead to
action…over half leading to a purchase!
www.losangele...
And buyers are getting picky…
11
Source = google
www.losangeleswebstrategies.com
Stand out from the crowd…
12
Source = Web.com
Only 26% of local businesses
have a mobile-friendly website!
And reap the benefits!
13
Source = Web.com
84% of local businesses with a mobile-
friendly website see an increase in new
...
Let’s recap
• Having a mobile-friendly website
means…
– Stand out from the crowd
– Better user experience
– Professional p...
ACT THREE: CREATING YOUR
MOBILE SITE
15
www.losangeleswebstrategies.com
1. Use a responsive design
16
2. Keep it simple
17
www.losangeleswebstrategies.com
3. Design for fat fingers 
18
4. Measure and test
19
www.losangeleswebstrategies.com
ACT FOUR: KEY TAKEAWAYS
20
It’s time to go mobile!
• Your visitors expect mobile, don’t let
them down!
• Stand out as a leader in your space
• Make i...
22
WE’RE HERE TO HELP – GET IN
TOUCH!
www.losangeleswebstrategies.com
We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100
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3 Reasons Why your business needs a mobile-Friendly website

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3 Reasons Why your business needs a mobile-Friendly website

  1. 1. And best practices for creating one! Three Reasons Why your business needs a mobile- Friendly website… www.losangeleswebstrategies.com
  2. 2. Agenda I. What is a mobile-friendly website? II. Why your business needs a mobile-friendly website III. Best practices for creating your mobile-friendly website IV. Key takeaways 2
  3. 3. ACT ONE: WHAT IS A MOBILE- FRIENDLY WEBSITE? 3
  4. 4. Can you spot the difference? 4 www.losangeleswebstrategies.com
  5. 5. More than just mobile phones 5 Tablets Smart phones readers www.losangeleswebstrategies.com
  6. 6. Don’t be fooled…it’s not an app • Apps are… – Software applications – Usually specific to the mobile device Operating system – Downloaded to the device • Mobile websites are… – Optimized for display on mobile devices – Intended to be accessed across all mobile devices – Nothing to download 6
  7. 7. ACT TWO: WHY YOU NEED ONE! 7 www.losangeleswebstrategies.com
  8. 8. Mobile is growing fast! 8
  9. 9. And in local it’s on track to dominate! 9
  10. 10. Mobile searchers take action! 10 9 out of 10 mobile searches lead to action…over half leading to a purchase! www.losangeleswebstrategies.com
  11. 11. And buyers are getting picky… 11 Source = google www.losangeleswebstrategies.com
  12. 12. Stand out from the crowd… 12 Source = Web.com Only 26% of local businesses have a mobile-friendly website!
  13. 13. And reap the benefits! 13 Source = Web.com 84% of local businesses with a mobile- friendly website see an increase in new business. www.losangeleswebstrategies.com
  14. 14. Let’s recap • Having a mobile-friendly website means… – Stand out from the crowd – Better user experience – Professional presence – More traffic – More sales 14 Why wouldn’t you have one?!
  15. 15. ACT THREE: CREATING YOUR MOBILE SITE 15 www.losangeleswebstrategies.com
  16. 16. 1. Use a responsive design 16
  17. 17. 2. Keep it simple 17 www.losangeleswebstrategies.com
  18. 18. 3. Design for fat fingers  18
  19. 19. 4. Measure and test 19 www.losangeleswebstrategies.com
  20. 20. ACT FOUR: KEY TAKEAWAYS 20
  21. 21. It’s time to go mobile! • Your visitors expect mobile, don’t let them down! • Stand out as a leader in your space • Make it easy for your visitors to take action • Keep it simple! 21 www.losangeleswebstrategies.com
  22. 22. 22 WE’RE HERE TO HELP – GET IN TOUCH! www.losangeleswebstrategies.com
  23. 23. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100

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