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Nearly one million people are affected by natural disasters each year. When thinking about response and recovery, social media has become the go-to tool for those affected by disasters. The goal of this toolkit is to help nonprofits and community groups harness the power of social media and search engine optimization (SEO) in emergency and disaster situations. It builds on the lessons learned from the tremendous effort of hundreds of community groups, government agencies, and ad hoc groups during and after Sandy and proposes best practices, new tips, and tools for cost-effective online disaster outreach.