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It’s no longer about the website! Relatively cheap and pervasive web technology is
seeing a rising trend of businesses becoming publishers and brands becoming media
companies through content creation.
According to the Content Marketing Institute, an organisation that provides research and
education on content marketing, “93% of marketing professionals create, or plan to
create content marketing as part of their overall programs in the next year.”
For such organisations, while the agility of the website and a content strategy that inform
its architecture are crucial to success, at its very heart, is the ability of the organisation
to think and execute innovatively.