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Professional Services Marketing - Grow your Firm

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It’s no longer about the website! Relatively cheap and pervasive web technology is...

It’s no longer about the website! Relatively cheap and pervasive web technology is
seeing a rising trend of businesses becoming publishers and brands becoming media
companies through content creation.
According to the Content Marketing Institute, an organisation that provides research and
education on content marketing, “93% of marketing professionals create, or plan to
create content marketing as part of their overall programs in the next year.”
For such organisations, while the agility of the website and a content strategy that inform
its architecture are crucial to success, at its very heart, is the ability of the organisation
to think and execute innovatively.

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    Professional Services Marketing - Grow your Firm Professional Services Marketing - Grow your Firm Document Transcript

    • GETTING YOUR FIRMON THE FRONT FOOT www.growyourfirm.com.au
    • 1 what we can do?It’s no longer about the website! Relatively cheap and pervasive web technology isseeing a rising trend of businesses becoming publishers and brands becoming mediacompanies through content creation.According to the Content Marketing Institute, an organisation that provides research andeducation on content marketing, “93% of marketing professionals create, or plan tocreate content marketing as part of their overall programs in the next year.”For such organisations, while the agility of the website and a content strategy that informits architecture are crucial to success, at its very heart, is the ability of the organisationto think and execute innovatively.Grow your Firm is principally an innovation agency that through its focus on content, co-creates dynamic, user centric web platforms for professional services companies.
    • 2 making a start nowWhen it comes to developing web presence,professional services firms notoriously make thesame fundamental mistake. They engage a web design company to build their website withoutever giving due consideration to content and as a result, fight against the restraints of the siteitself. Content undoubtedly is the most important aspect of web presence.Your firm needs content that both supports the business objectives and meets your client/potential client’s goals. This content informs site architecture and a strategy for not only itsintegration on your firm’s website, but its syndication on other related web platforms.Your firm’s content strategy will inform our design team of: • Messaging • Structure • Workflow • Governance • Site creationStarting with a web strategy is undoubtedly the most important step in creating a web presencethat will work for your firm.
    • 3 making a start nowWeb Design for your firm is not a set and forget discipline. Web Design that works is constantlysynchronized and aligned with how users are best interacting with your professional service firm’swebsite. We design, develop and integrate the best analytics software available allowing ourdesigners to respond promptly and effectively to enhance user engagement.Content is both King and Queen and vitally important in not only broadening your firm’s onlinereach, but Google has a preferential option for those sites who create content frequently. Ourteam can not only manage content upload, but can syndicate your content into numerous mediumsacross multiple platforms.Search Engine Optimisation (SEO) is all about keeping your law firm’s web platforms in sync notonly with search engine algorithms, but trends as well. Our Professional Services Marketing SEOteam are specialists in better positioning your firm online.
    • Video is an incredibly powerful way to communicate online. Research has suggested that videocontent is 80% more likely to convert a person into a client than written text. We produce videowith your lawyers and clients, do all all the necessary post production, syndicating the video bothon your own site and numerous other video platforms..According to the 2010 Forrester Report, despite the advent and substantial take-up of socialmedia, the old workhorse, email is the number #1 arsenal for ROI. A regular smart email campaignin your professional services firm not only keeps you in front of existing, previous or interestedclients, but can be a potent tool in driving new and repeat business.Mobile is the fastest growing technology with at least a quarter of searchers trying to find yourprofessional service firm using phones or tablets. Moreover, it is estimated that by 2013, one-third of allsearch will be via a mobile device. We design and develop mobile adaptations of your web platforms.
    • ContactDan ToombsBusiness Development ManagerP: 1300 886 322E: dantoombs@growyourfirm.com.auW: www.growyourfirm.com.auOur Broadcastwww.lawfirmmarketingpodcast.comOur Blogswww.growyourfirm.com.auwww.lawfirmmarketing.net.auwww.elawfirmmarketing.com