The Future Journalist

Sree Sreenivasan @sreenet The Future Journalist Thoughts from two generations
Vadim Lavrusik
@lavrusik
Name Vadim Lavrusik
Location New York City, USA
Web http://lavrusik.com
Bio Working on social media @nytimes | @columbiajourn digital media grad student | Building @NYC3_0 | Idea generator | Tweeting new media goodies.
Name Sree Sreenivasan
Location Manhattan
Web http://sree.net
Bio Columbia J-school prof/dean & technology evangelist/skeptic; contributing editor, DNAinfo.com
THIS DOC: bit.ly/futurej *** VIDEO: bit.ly/futurejvid

Social Media Today Is...
where radio was in 1912
where TV was in 1950
where the web was in 1996
Imagine discussing the future journalist at those points in time - we'd make bad predictions then, and we'll make bad predictions now.
Fact is, the future of journalism is full of opportunities, pitfalls and mistakes we are all going to make - TOGETHER.

The Future Journalist knows: Fundamentals Are Critical
Great reporting
Great writing
Journalistic ethics
Beat work - specialization
Investigative skills
News judgment
Understands the world
Critical thinking
Critical reading

The Future Journalist is: A"Tra-digital Journalist" Term coined by Prof. SIG GISSLER, administrator of the Pulitzer Prizes. ... has all the skills and values of a traditional journalist, with a digital overlay. [He also talks about how journalists should convey "joyful entitlement" when reporting.]

The Future Journalist has: A New Media SKILLSET & A New Media MINDSET An idea from NYT's Jonathan Landman. ...you need digital skills, but you also need the ability to THINK digitally.

The Future Journalist is: A Multimedia Storyteller
Able to use the right digital skills and tools for the right story at the right time
Has high-end digital skillset and mindset
Knows how to use words, visuals, video, interactive graphics
Some stories need lots of bells-n-whistles, many don't
Able to do stories in many formats, but specialist in one

The Future Journalist is: A Multimedia Storyteller
Producing, editing, live-streaming video
Audio podcasts, Webcasts
Photo slideshows, audio slideshows
Online video consumption is growing
Multiple daily video updates by multimedia reporter-producers at DNAinfo.com

The Future Journalist is: A Community Builder
Facilitating conversation
Each their own “community manager”
Maintaining Web beats
Connecting audiences

The Future Journalist is: A Trusted Pointer
Finds and shares great content, within a beat(s) or topic area(s)
Is trusted by others to filter out the noise
Every time he or she shares an item, it's:
helpful
useful
informative
entertaining
interesting
funny [what would you add?]
Only rarely is the pointing to his/her own work

The Future Journalist: Works Collaboratively
Knows how to harness the work of a range of people around him/her - colleagues in the newsroom; experts in the field; trusted citizen journalists; segments of the audience, and more.
Doesn't try to start every story from scratch - can work collaboratively with existing material and concentrate, when necessary, on advancing the story.
[A simple test: can you work on a story with another journo within Google Docs? This presentation was done exclusively on Gdocs.]

The Future Journalist: Gets Social Media
We mean, really, really gets it.
Uses it to LISTEN, not only to broadcast
Uses social media to:
find new story ideas, trends and sources
connect with audience(s)
bring attention and traffic
help them create, craft and enhance their personal brand

The Future Journalist is: Blogger and Curator
Has a personal voice
Is curator of Web content
Participant in the link economy
Knows value of speed and SEO
Builds a community
Pete Cashmore, founder of Mashable

The Future Journalist has: An Entrepreneurial Spirit
An experimental open-mindedness
Innovator
Filling a gap in news
Problem solvers
Might be an entrepreneur within existing companies
But not everyone can be one
Cody Brown, founder of NYU Local, Kommons David Cohn, founder of Spot.Us

The Future Journalist is: Web Programmer/Coder
A knowledge of what's possible
Telling stories with CSS, HTML, PHP, JavaScript, ActionScript, etc.
Flash interactives
Showcasing data and making it manageable
“ I run a newsroom team of journalist/developers at The New York Times.”

The Future Journalist: Crafts His/Her Brand
Online presence
Credibility
Influence
Expertise
Specialist (topical, subject area, or geographic)
People return your calls, text msgs, IMs, DMs, @mentions
Adrian Holovaty Hi there! I’m a Web developer, journalist and musician in Chicago

The Future Journalist is: Business Savvy
Understands the business of his/her industry
Understands value of content
Understands new media business models
Explores new business relationships and partnerships
Doesn't try to invent everything; harness what's out there

The Future Journalist: Knows & Embraces Metrics
Understands the value and danger of metrics
Studies today's major metrics tools, Google Analytics, Omniture, Nielsen, Bit.ly, etc

The Future Journalist: Thinks "Career Management," Not "Next Job"
Understands value of thinking long-term
Thinks strategically about career choices
Keeps re-tooling
Builds a "board of advisers"

The Future Journalist is: A Clear Personal Communicator Hi Sree, I was just wondering where the best place to send pitches for the Huffington Post is - I have sent a couple of emails to them trying to find out - but have had no luck... Thanks, Cxxxxx During the talk, I got this Twitter DM from Huffington Post's Craig Kanalley : ckanal across anyone who wants to know where to send HuffPost pitches again, send them to me! It's part of my job. :)

The Future Journalist is: A Clear Personal Communicator
Thinks through every tweet, Facebook posting, e-mail message
Reintroduces him/herself in cyberspace to people he or she met in the real world
Clear subject lines in e-mail

The Future Journalist is: Permanent Learner
Open to new ideas
Reading, asking, talking about the changes all around us
Media diet includes
Mashable
PaidContent.org
ReadWriteWeb
Lifehacker
Poynter, Mediabistro blogs, Mediaite, CJR, etc
[what would you add?]

The Future Journalist is: Permanent Learner When the plane lands in the Hudson, it's too late to figure out Twitter. When your company starts layoffs, it's too late to figure out LinkedIn. When ____ happens, it's too late to figure out _____.

The Future Journalist: Knows & Enjoys the Challenge "It’s the people who are entering the profession right now that are going to create the editorial models, the publishing models, the business models, that define journalism in the 21st century. And that is something that’s exciting, it’s a challenge, which, in my mind, totally outweighs the bumps in the road, the instabilities, and the lack of security that journalists face today that maybe they didn’t 20 years ago." - Joshua Michah Marshall of Talking Points Memo to Columbia J-school graduates, May 2009

The Future Journalist: Gets More Out of Speakers @ lavrusik / vadim@lavrusik.com blog: lavrusik.com @ sreenet / sree@sree.net Facebook: facebook.com/sreetips Social-media Skills syllabus: bit.ly/socmediaskills WEBCASTS: Basic Twitter for Journos & Advanced Twitter for Journos: bit.ly/columbiajtw2 SREE WORKSHOPS: bit.ly/workshops THIS DOC: bit.ly/futurej *** VIDEO: bit.ly/futurejvid

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The Future Journalist

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