FootballMeetingPoint.com Association of non-professional Football Players
What? Football Meeting Point ©  is a project for those who get a kick out of playing the most popular sport in the world, ...
 
Why? <ul><li>Large potential audience </li></ul><ul><ul><li>Football is a most popular sport in the World. In Swiss footba...
Social mission <ul><li>Opportunity for financial support from public bodies.  </li></ul><ul><li>This project fully complie...
Customer needs <ul><li>Who wants to play football with me? </li></ul><ul><ul><li>People who like to play football are acti...
 
Strategy of development <ul><li>Unique combination: existing online networking in conjunction with real life activities by...
 
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  1. 1. FootballMeetingPoint.com Association of non-professional Football Players
  2. 2. What? Football Meeting Point © is a project for those who get a kick out of playing the most popular sport in the world, founded by people who love the game. The name of the project says it all. We wanted to create a platform for the benefit of football enthusiasts everywhere, so we came up with one.
  3. 4. Why? <ul><li>Large potential audience </li></ul><ul><ul><li>Football is a most popular sport in the World. In Swiss football is played by ca. 500 K ( 12% of total population ) . </li></ul></ul><ul><li>Few clubs and schools, which are mainly run by volunteers and poorly paid trainers, are therefore faced with an ever-increasing number of football-mad people. </li></ul><ul><li>Unique and viable service beyond competition </li></ul><ul><li>Permitting creation of one’s own football team, searching for opponents and managing one’s own football life </li></ul><ul><ul><li>There are a lot of Internet sources, providing football fans oriented information, but NO communication network for unprofessional football players. </li></ul></ul><ul><li>Just on time </li></ul><ul><li>In line with UEFA Grassroots Charter ( http://www.uefagrassrootsday.com ). Switzerland became it’s member in 2007. </li></ul><ul><li>2010 World Cup Championship - Interest to the game will increase dramatically. </li></ul><ul><li>High commercial attractiveness </li></ul><ul><ul><li>Target audience is clearly defined. Direct connection to the most popular sport. Online and offline monetization opportunities. </li></ul></ul>
  4. 5. Social mission <ul><li>Opportunity for financial support from public bodies. </li></ul><ul><li>This project fully complies with FIFA, UEFA, Swiss Football Association philosophy: </li></ul><ul><li>available for everyone, irrespective of size, shape, colour or faith. </li></ul><ul><li>offers educational values, health benefits, social opportunities and sporting worth. </li></ul><ul><li>ensures the game's grassroots remain healthy as they provide the platform for football at its elite level. </li></ul><ul><li>serves as a significant tool for interpersonal relationship development. </li></ul>
  5. 6. Customer needs <ul><li>Who wants to play football with me? </li></ul><ul><ul><li>People who like to play football are active ant spend their efforts to search partners, opponents and fields. </li></ul></ul><ul><li>We have not enough players in our team. Who wants to join our team? </li></ul><ul><ul><li>A lot of teams have the same problem: looking for players for their teams. </li></ul></ul><ul><li>Our team is looking for an opponent! Let’s compete! </li></ul><ul><ul><li>Diversification: it’s boring to play the same team every week - people are looking for fun. </li></ul></ul><ul><li>Other needs you’ll find bellow. </li></ul>
  6. 8. Strategy of development <ul><li>Unique combination: existing online networking in conjunction with real life activities by Association of unprofessional football players (AUFP) </li></ul><ul><li>Online football uniform shop with high potential for market leadership. </li></ul><ul><li>Target is to be the cheapest Online shop with high quality products range for the Swiss market. Football ware customization. </li></ul><ul><li>Unique tool for organizing football tournaments. </li></ul><ul><li>Existing football network is a good environment for tournaments. Football tournaments is an Offline feature of the project. </li></ul>

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