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Social Media Marketing: Twitter
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Social Media Marketing: Twitter


Social media marketing training session on Twitter

Social media marketing training session on Twitter

Published in Education , Technology , Business
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  • Gartner's Hype Cycle characterizes the typical progression of an emerging technology. The Hype Cycle Special Report is a valuable resource for strategic planning activities as a "trend and technology scan”. Technology providers use Hype Cycles as a way to understand the likely market reaction to their products and services based on the adopter community's expectations and attitudes. Investors watch for technologies that are on the rise in a Hype Cycle to try to catch them before the Peak of Inflated Expectations or at the beginning of the Slope of Enlightenment before they move into mainstream adoption.
  • Favorite Tweets you want to ReTweet in the future, Favorite your best Tweets for future RePosting,Favorite Tweets to build partnerships: #FF
  • the Twitter ecosystem only continues to gain in prominence in our digital culture.


  • 2.
  • 3. Hype Cycle for Emerging Technologies
  • 4. Agenda
    How to communicate on @twitter?
    How to increase your number of followers?
    How to manage your followers?
    How to analyse @twitter accounts?
    How to manage @twitter accounts?
    Case studies
    Businesses that have no social media presence in 2011 are likely to be left behind; however, social media may not necessarily be worth significant investment for every company or brand.
    comScore, 2011
  • 5. What is @twitter?
  • 6. The Party is Getting Bigger
    Source: Forbes
  • 7. How do you communicate on @Twitter?
  • 8. Examples of @twitter Communication
  • 9. Twitter Functionality
  • 10. Twictionary
  • 11. Less Privacy More Disclosure
  • 12. Profile Pictures & Backgrounds
  • 13. Increase the number of followers
    List yourself on @twitter directories:,,,
    Use #tags to highlight important words (,
    Fill out your bio
    Take pictures (
    Business cards, email signature, LinkedIn, Facebook
    Ask for retweet (RT) in your tweets
  • 14. Managing your followers
    Your tweeter Karma @karma_news
    Your quitters and much more @nutshellmail
  • 15. Inserting Links to Your Tweets
    140 characters- how to say a lot within very little space?
    25% of tweets contain links (Sep ’09)
    URL shorteners:,,
    Track your link performance with or
  • 16. Analysing @twitter Accounts @klout
  • 17. Analysing @twitter Accounts @TweetStats
  • 18. Comparing Competitors
  • 19. Managing @twitter with @tweetdeck
  • 20. Managing @twitter with @hootsuite
  • 21. Popular Apps for Accessing @twitter
    Source: Twitter
  • 22. The Twitterverse
  • 23.
  • 24. @twitter Case Study: @mozy
    Mozy is a leading online backup service for consumers and businesses
    Idea of doing a contest on @twitter #mozyfaf
    Immediate result: 300 people re-tweeted the first message and +400 followers in 2 days
    Business lessons learnt:
    Try a Twitter contest if you have something you can easily give away
    Get on a regular tweet schedule that users can count on.
    Use hashtags to keep track of entries
  • 25. @twitter Case Study @humphryslocombe
    HumphrySlocombe is a 14-seat ice cream shop in San Francisco
    Started because had zero money for promotion
    Product that changes daily
    Edgy, occasionally rude and always entertaining @twitter account
  • 26. Q & A
  • 27. Appendix: Presentation from Thinking Digital