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Social Media Marketing: Twitter
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Social Media Marketing: Twitter



Social media marketing training session on Twitter

Social media marketing training session on Twitter



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  • Gartner's Hype Cycle characterizes the typical progression of an emerging technology. The Hype Cycle Special Report is a valuable resource for strategic planning activities as a "trend and technology scan”. Technology providers use Hype Cycles as a way to understand the likely market reaction to their products and services based on the adopter community's expectations and attitudes. Investors watch for technologies that are on the rise in a Hype Cycle to try to catch them before the Peak of Inflated Expectations or at the beginning of the Slope of Enlightenment before they move into mainstream adoption.
  • Favorite Tweets you want to ReTweet in the future, Favorite your best Tweets for future RePosting,Favorite Tweets to build partnerships: #FF
  • the Twitter ecosystem only continues to gain in prominence in our digital culture.

Social Media Marketing: Twitter Social Media Marketing: Twitter Presentation Transcript

  • Hype Cycle for Emerging Technologies
    Source: http://www.gartner.com/it/page.jsp?id=1447613
  • Agenda
    How to communicate on @twitter?
    How to increase your number of followers?
    How to manage your followers?
    How to analyse @twitter accounts?
    How to manage @twitter accounts?
    Case studies
    Businesses that have no social media presence in 2011 are likely to be left behind; however, social media may not necessarily be worth significant investment for every company or brand.
    comScore, 2011
  • What is @twitter?
  • The Party is Getting Bigger
    Source: Forbes http://bit.ly/hapCpn
  • How do you communicate on @Twitter?
  • Examples of @twitter Communication
  • Twitter Functionality
  • Twictionary
    Source: http://twictionary.pbworks.com/w/page/22547584/FrontPage
  • Less Privacy More Disclosure
    Source: http://www.sysomos.com/insidetwitter/twitter-stats-2010/
  • Profile Pictures & Backgrounds
  • Increase the number of followers
    List yourself on @twitter directories: wefollow.com, justtweetit.com, twitr.org, twellow.com
    Use #tags to highlight important words (hashtags.org, trendistic.com)
    Fill out your bio
    Take pictures (twitpic.com)
    Business cards, email signature, LinkedIn, Facebook
    Ask for retweet (RT) in your tweets
  • Managing your followers
    Your tweeter Karma @karma_news
    Your quitters and much more @nutshellmail
  • Inserting Links to Your Tweets
    140 characters- how to say a lot within very little space?
    25% of tweets contain links (Sep ’09)
    URL shorteners: http://is.gd/, http://bit.ly, http://budurl.com.
    Track your link performance with bit.ly or budurl.com
  • Analysing @twitter Accounts @klout
  • Analysing @twitter Accounts @TweetStats
  • Comparing Competitors
  • Managing @twitter with @tweetdeck
  • Managing @twitter with @hootsuite
  • Popular Apps for Accessing @twitter
    Source: Twitter http://blog.twitter.com/2010/09/evolving-ecosystem.html
  • The Twitterverse
  • @twitter Case Study: @mozy
    Mozy is a leading online backup service for consumers and businesses
    Idea of doing a contest on @twitter #mozyfaf
    Immediate result: 300 people re-tweeted the first message and +400 followers in 2 days
    Business lessons learnt:
    Try a Twitter contest if you have something you can easily give away
    Get on a regular tweet schedule that users can count on.
    Use hashtags to keep track of entries
    Source: http://www.mikekujawski.ca/ftp/twitter.pdf
  • @twitter Case Study @humphryslocombe
    HumphrySlocombe is a 14-seat ice cream shop in San Francisco
    Started because had zero money for promotion
    Product that changes daily
    Edgy, occasionally rude and always entertaining @twitter account
    Source: http://nyti.ms/gj6FsQ
  • Q & A
  • Appendix: Presentation from Thinking Digital
    Source: http://bit.ly/iiwdfc