Social Media Marketing: Twitter

SOCIAL MEDIA MARKETING:
@TWITTER

Hype Cycle for Emerging Technologies
Source: http://www.gartner.com/it/page.jsp?id=1447613

Agenda
How to communicate on @twitter?
How to increase your number of followers?
How to manage your followers?
How to analyse @twitter accounts?
How to manage @twitter accounts?
Case studies
Businesses that have no social media presence in 2011 are likely to be left behind; however, social media may not necessarily be worth significant investment for every company or brand.
comScore, 2011

What is @twitter?

The Party is Getting Bigger
Source: Forbes http://bit.ly/hapCpn

How do you communicate on @Twitter?

Examples of @twitter Communication

Twitter Functionality

Twictionary
Source: http://twictionary.pbworks.com/w/page/22547584/FrontPage

Less Privacy More Disclosure
Source: http://www.sysomos.com/insidetwitter/twitter-stats-2010/

Profile Pictures & Backgrounds

Increase the number of followers
List yourself on @twitter directories: wefollow.com, justtweetit.com, twitr.org, twellow.com
Use #tags to highlight important words (hashtags.org, trendistic.com)
Fill out your bio
Take pictures (twitpic.com)
Business cards, email signature, LinkedIn, Facebook
Ask for retweet (RT) in your tweets

Managing your followers
Your tweeter Karma @karma_news
Your quitters and much more @nutshellmail

Inserting Links to Your Tweets
140 characters- how to say a lot within very little space?
25% of tweets contain links (Sep ’09)
URL shorteners: http://is.gd/, http://bit.ly, http://budurl.com.
Track your link performance with bit.ly or budurl.com

Analysing @twitter Accounts @klout

Analysing @twitter Accounts @TweetStats

Comparing Competitors

Managing @twitter with @tweetdeck

Managing @twitter with @hootsuite

Popular Apps for Accessing @twitter
Source: Twitter http://blog.twitter.com/2010/09/evolving-ecosystem.html

The Twitterverse

@twitter Case Study: @mozy
Mozy is a leading online backup service for consumers and businesses
Idea of doing a contest on @twitter #mozyfaf
Immediate result: 300 people re-tweeted the first message and +400 followers in 2 days
Business lessons learnt:
Try a Twitter contest if you have something you can easily give away
Get on a regular tweet schedule that users can count on.
Use hashtags to keep track of entries
Source: http://www.mikekujawski.ca/ftp/twitter.pdf

@twitter Case Study @humphryslocombe
HumphrySlocombe is a 14-seat ice cream shop in San Francisco
Started because had zero money for promotion
Product that changes daily
Edgy, occasionally rude and always entertaining @twitter account
Source: http://nyti.ms/gj6FsQ

Q & A
@tunelis
laurynas.binderis2@dcu.ie

Appendix: Presentation from Thinking Digital
Source: http://bit.ly/iiwdfc

Social Media Marketing: Twitter

by Laurynas Binderis

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