Gartner's Hype Cycle characterizes the typical progression of an emerging technology. The Hype Cycle Special Report is a valuable resource for strategic planning activities as a "trend and technology scan”. Technology providers use Hype Cycles as a way to understand the likely market reaction to their products and services based on the adopter community's expectations and attitudes. Investors watch for technologies that are on the rise in a Hype Cycle to try to catch them before the Peak of Inflated Expectations or at the beginning of the Slope of Enlightenment before they move into mainstream adoption.
Favorite Tweets you want to ReTweet in the future, Favorite your best Tweets for future RePosting,Favorite Tweets to build partnerships: #FF
the Twitter ecosystem only continues to gain in prominence in our digital culture.
Hype Cycle for Emerging Technologies <br />Source: http://www.gartner.com/it/page.jsp?id=1447613<br />
Agenda<br />How to communicate on @twitter?<br />How to increase your number of followers?<br />How to manage your followers?<br />How to analyse @twitter accounts?<br />How to manage @twitter accounts?<br />Case studies<br />Businesses that have no social media presence in 2011 are likely to be left behind; however, social media may not necessarily be worth significant investment for every company or brand.<br />comScore, 2011<br />
Increase the number of followers<br />List yourself on @twitter directories: wefollow.com, justtweetit.com, twitr.org, twellow.com<br />Use #tags to highlight important words (hashtags.org, trendistic.com)<br />Fill out your bio<br />Take pictures (twitpic.com)<br />Business cards, email signature, LinkedIn, Facebook<br />Ask for retweet (RT) in your tweets<br />
Managing your followers<br />Your tweeter Karma @karma_news<br />Your quitters and much more @nutshellmail<br />
Inserting Links to Your Tweets<br />140 characters- how to say a lot within very little space?<br />25% of tweets contain links (Sep ’09)<br />URL shorteners: http://is.gd/, http://bit.ly, http://budurl.com. <br />Track your link performance with bit.ly or budurl.com<br />
@twitter Case Study: @mozy<br />Mozy is a leading online backup service for consumers and businesses<br />Idea of doing a contest on @twitter #mozyfaf<br />Immediate result: 300 people re-tweeted the first message and +400 followers in 2 days<br />Business lessons learnt: <br />Try a Twitter contest if you have something you can easily give away<br />Get on a regular tweet schedule that users can count on.<br />Use hashtags to keep track of entries<br />Source: http://www.mikekujawski.ca/ftp/twitter.pdf<br />
@twitter Case Study @humphryslocombe<br />HumphrySlocombe is a 14-seat ice cream shop in San Francisco<br />Started because had zero money for promotion<br />Product that changes daily<br />Edgy, occasionally rude and always entertaining @twitter account<br />Source: http://nyti.ms/gj6FsQ<br />