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SOCIAL MEDIA MARKETING:<br />@TWITTER<br />
Hype Cycle for Emerging Technologies <br />Source: http://www.gartner.com/it/page.jsp?id=1447613<br />
Agenda<br />How to communicate on @twitter?<br />How to increase your number of followers?<br />How to manage your followe...
What is @twitter?<br />
The Party is Getting Bigger<br />Source: Forbes http://bit.ly/hapCpn<br />
How do you communicate on @Twitter?<br />
Examples of @twitter Communication<br />
Twitter Functionality <br />
Twictionary<br />Source: http://twictionary.pbworks.com/w/page/22547584/FrontPage<br />
Less Privacy More Disclosure<br />Source: http://www.sysomos.com/insidetwitter/twitter-stats-2010/<br />
Profile Pictures & Backgrounds<br />
Increase the number of followers<br />List yourself on @twitter directories: wefollow.com, justtweetit.com, twitr.org, twe...
Managing your followers<br />Your tweeter Karma @karma_news<br />Your quitters and much more @nutshellmail<br />
Inserting Links to Your Tweets<br />140 characters- how to say a lot within very little space?<br />25% of tweets contain ...
Analysing @twitter Accounts @klout<br />
Analysing @twitter Accounts @TweetStats<br />
Comparing Competitors<br />
Managing @twitter with @tweetdeck<br />
Managing @twitter with @hootsuite<br />
Popular Apps for Accessing @twitter<br />Source: Twitter http://blog.twitter.com/2010/09/evolving-ecosystem.html<br />
The Twitterverse<br />
@twitter Case Study: @mozy<br />Mozy is a leading online backup service for consumers and businesses<br />Idea of doing a ...
@twitter Case Study @humphryslocombe<br />HumphrySlocombe is a 14-seat ice cream shop in San Francisco<br />Started becaus...
Q & A<br />@tunelis<br />laurynas.binderis2@dcu.ie<br />
Appendix: Presentation from Thinking Digital<br />Source: http://bit.ly/iiwdfc<br />
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Social Media Marketing: Twitter

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Social media marketing training session on Twitter

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  • Gartner&apos;s Hype Cycle characterizes the typical progression of an emerging technology. The Hype Cycle Special Report is a valuable resource for strategic planning activities as a &quot;trend and technology scan”. Technology providers use Hype Cycles as a way to understand the likely market reaction to their products and services based on the adopter community&apos;s expectations and attitudes. Investors watch for technologies that are on the rise in a Hype Cycle to try to catch them before the Peak of Inflated Expectations or at the beginning of the Slope of Enlightenment before they move into mainstream adoption.
  • Favorite Tweets you want to ReTweet in the future, Favorite your best Tweets for future RePosting,Favorite Tweets to build partnerships: #FF
  • the Twitter ecosystem only continues to gain in prominence in our digital culture.
  • Transcript of "Social Media Marketing: Twitter"

    1. 1. SOCIAL MEDIA MARKETING:<br />@TWITTER<br />
    2. 2.
    3. 3. Hype Cycle for Emerging Technologies <br />Source: http://www.gartner.com/it/page.jsp?id=1447613<br />
    4. 4. Agenda<br />How to communicate on @twitter?<br />How to increase your number of followers?<br />How to manage your followers?<br />How to analyse @twitter accounts?<br />How to manage @twitter accounts?<br />Case studies<br />Businesses that have no social media presence in 2011 are likely to be left behind; however, social media may not necessarily be worth significant investment for every company or brand.<br />comScore, 2011<br />
    5. 5. What is @twitter?<br />
    6. 6. The Party is Getting Bigger<br />Source: Forbes http://bit.ly/hapCpn<br />
    7. 7. How do you communicate on @Twitter?<br />
    8. 8. Examples of @twitter Communication<br />
    9. 9. Twitter Functionality <br />
    10. 10. Twictionary<br />Source: http://twictionary.pbworks.com/w/page/22547584/FrontPage<br />
    11. 11. Less Privacy More Disclosure<br />Source: http://www.sysomos.com/insidetwitter/twitter-stats-2010/<br />
    12. 12. Profile Pictures & Backgrounds<br />
    13. 13. Increase the number of followers<br />List yourself on @twitter directories: wefollow.com, justtweetit.com, twitr.org, twellow.com<br />Use #tags to highlight important words (hashtags.org, trendistic.com)<br />Fill out your bio<br />Take pictures (twitpic.com)<br />Business cards, email signature, LinkedIn, Facebook<br />Ask for retweet (RT) in your tweets<br />
    14. 14. Managing your followers<br />Your tweeter Karma @karma_news<br />Your quitters and much more @nutshellmail<br />
    15. 15. Inserting Links to Your Tweets<br />140 characters- how to say a lot within very little space?<br />25% of tweets contain links (Sep ’09)<br />URL shorteners: http://is.gd/, http://bit.ly, http://budurl.com. <br />Track your link performance with bit.ly or budurl.com<br />
    16. 16. Analysing @twitter Accounts @klout<br />
    17. 17. Analysing @twitter Accounts @TweetStats<br />
    18. 18. Comparing Competitors<br />
    19. 19. Managing @twitter with @tweetdeck<br />
    20. 20. Managing @twitter with @hootsuite<br />
    21. 21. Popular Apps for Accessing @twitter<br />Source: Twitter http://blog.twitter.com/2010/09/evolving-ecosystem.html<br />
    22. 22. The Twitterverse<br />
    23. 23.
    24. 24. @twitter Case Study: @mozy<br />Mozy is a leading online backup service for consumers and businesses<br />Idea of doing a contest on @twitter #mozyfaf<br />Immediate result: 300 people re-tweeted the first message and +400 followers in 2 days<br />Business lessons learnt: <br />Try a Twitter contest if you have something you can easily give away<br />Get on a regular tweet schedule that users can count on.<br />Use hashtags to keep track of entries<br />Source: http://www.mikekujawski.ca/ftp/twitter.pdf<br />
    25. 25. @twitter Case Study @humphryslocombe<br />HumphrySlocombe is a 14-seat ice cream shop in San Francisco<br />Started because had zero money for promotion<br />Product that changes daily<br />Edgy, occasionally rude and always entertaining @twitter account<br />Source: http://nyti.ms/gj6FsQ<br />
    26. 26. Q & A<br />@tunelis<br />laurynas.binderis2@dcu.ie<br />
    27. 27. Appendix: Presentation from Thinking Digital<br />Source: http://bit.ly/iiwdfc<br />

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