• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social media marketing: social media strategy for b2b startups
 

Social media marketing: social media strategy for b2b startups

on

  • 1,826 views

 

Statistics

Views

Total Views
1,826
Views on SlideShare
1,806
Embed Views
20

Actions

Likes
5
Downloads
0
Comments
0

3 Embeds 20

http://www.linkedin.com 10
http://192.168.6.184 6
http://192.168.6.179 4

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social media marketing: social media strategy for b2b startups Social media marketing: social media strategy for b2b startups Presentation Transcript

    • Social Media Marketing:Social Media Strategy for B2B Start-Ups
    • Where to Start?
    • What’s Your Social Media Business Strategy?The goal is not to be good at social media. The goal is to begood at business because of social media. Source: Convert & Convince http://ow.ly/aa3hJ
    • Start-up Business Strategy
    • Choose Your Distribution Social Media Channels?
    • Source: http://www.b2bbloggers.com/blog/the-ultimate-content-marketing-infographic/
    • Do You Have Content?• Current content is: – Relevant updates from content creators – Blog entries – Product demo – PowerPoint presentation – Raising the bar on performance • Possible content: • Promotional video • Podcasts • ROI Calculator • Whitepaper• Who is responsible for content creation?• Do you have enough content for regular updates?
    • What is B2B buyer behaviour/buying process?
    • Choice of Social Media ChannelsChannel Strategic purpose Engagement outcomeBlog Increase sales Support selling processTwitter Increase sales Support selling processLinkedIn Increase sales Support selling processYouTube Increase sales Support selling processSlideShare Increase sales Support selling process
    • Effectiveness of Your B2B SEO Tactics vs. The Effort Needed Time is precious- focus on the right things Source: http://www.marketingsherpa.com/article.php?ident=31750
    • 90-9-1 Principle Source: http://www.antseyeview.com/90-9-1-principle
    • Source: http://vimeo.com/percolatehq/whatiscuration
    • Curation Tools
    • B2B Start-up Social Media ROI
    • Hot Questions AnsweredSource: http://www.youtube.com/watch?feature=player_embedded&v=OPs983OPJ_g#!