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RateDiary is a new tool for businesses to collect valuable customer feedback. The tagline, "where it pays to rate" means the business compensates the consumer for an honest review. Only paying customers can leave a review for a business. Consumers earn RateDollars in the form of a gift card for writing an honest review. All reviews are indexed by the search engines, too. Businesses can join for a fee (special launch rates available) and consumers can join for free and earn RateDollars when they suggest one of their favorite businesses sign up. Reviews are never filtered. Ever. That is what makes RateDiary different. RateDiary includes is an iPhone app and Android is launching soon. When customers leave reviews, their profile is saved, giving the business an opportunity to market to their clients via a built-in email program.