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UW-EC PRSSA
 

UW-EC PRSSA

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LinkedIn for College Students presented to UW-Eau Claire PRSSA on February 1, 2011.

LinkedIn for College Students presented to UW-Eau Claire PRSSA on February 1, 2011.

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  • LinkedIn was officially founded in 2003. The site launched on May 5th (affectionately referred to by employees as "Cinco de LinkedIn") when the five founders invited about 350 of their most important contacts to join. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network.It took 477 days — almost a year and four months — to gain the first million members. The last million took less than 10 days.
  • If we use the My Website, that is what it reads. However, if you choose Other, you can type in your company’s name. Now here is the real trick. If I would have typed the words web site after IFLS, it would have reverted to My Web Site. Just one of those little tricks.
  • Note: If you change your custom URL, your previous custom URL will no longer be valid.
  • This is your job experience area. Don’t just cut and paste your resume. Instead, DESCRIBE your experience and abilities as you would to someone you just met. Tell them about yourself, but briefly. Help the reader grasp the key points: briefly say what the company does and what you did or do for them.
  • This is the most frequently question that is asked of me. Yes, recommendations can be important. Request recommendations from colleagues, clients, and fellow professionals who can speak credibly about your abilities or performance. Think quality, not quantity. The best way to get a recommendation is to give one.
  • Do not, however feel obligated to give a recommendation to someone who you do not endorse. Remember that others will see your recommendation and the person you gave it to may get hired because of it.
  • The National Law Journal warns about the dangers of  using LinkedIn to provide recommendations to current or former employees. The concern is that a terminated employee may use favorable recommendations on LinkedIn as evidence that the employer's stated reason for termination--poor performance--is merely a pretext for discrimination, retaliation, or harassment. Any communications concerning employee performance, regardless of the media, are potential evidence in a lawsuit. -Patrick Smith
  • Don,I am the co-chair for the Chamber's Leadership Eau Claire Media Day and have worked with you for the past two years to coordinate. Hoping we can stay connected on LinkedIn.Best,Laurie
  • Changed from 3 last year and you can still access account, but still cannot invite.

UW-EC PRSSA UW-EC PRSSA Presentation Transcript

  • for College Students
  • How many of you . . .
  • In our brief session today, we’re going to talk about:
    What is LinkedIn®?
  • In our brief session today, we’re going to talk about:
    What is LinkedIn®?
    Setting up an account
  • In our brief session today, we’re going to talk about:
    What is LinkedIn®?
    Setting up an account
    Recommendations
  • In our brief session today, we’re going to talk about:
    What is LinkedIn®?
    Setting up an account
    Recommendations
    Contacts
  • In our brief session today, we’re going to talk about:
    What is LinkedIn®?
    Setting up an account
    Recommendations
    Contacts
    Groups
  • In our brief session today, we’re going to talk about:
    What is LinkedIn®?
    Setting up an account
    Recommendations
    Contacts
    Groups
    Jobs
  • What is ?
    Founded by Reid Hoffman in May 2003.
  • With over 90 million users in 200 countries,
    LinkedIn®is the most widely used business-networking site on the planet.
  • Why?
  • Google
  • Setting up an account.
    www.linkedin.com
  • Start editing at the top and work your way down.
  • The headline is the first thing hiring managers see. Make it great.
  • The biggest make mistake people make is not including a professional picture.
  • Make your photo and headline a great reflection of you.
  • Enter up to three relevant business web sites.
    Include your e-portfolio, blog, whatever demonstrates the caliber of your work.
  • Add your Twitter account.
  • Customize your public profile URL.
  • Our chance to highlight who we are and what we have to offer.
  • DON’T copy andpaste your resume. Briefly describe your what you did for the company.
  • Include all education, degrees, certification, and training.
  • Tell about professional organizations and community involvement to show our character outside of business.
  • Make sure to include contact information.
    Our settings allow us to control who sees this information.
  • Contact Settings let employers know the types of jobs we would consider.
  • View My Profile allows us to see how our connections see our profiles.
  • Settings allow you to have control over your profile.
  • The boxes you check determine what potential employers can see about you without having to be your connection.
  • Recommendations
    Our account is not ‘complete’ without three recommendations.
  • Do NOTuse the canned request. We are asking someone to endorse our work, be personal.
  • The best way to attract recommendations is to give them.
    BUT, only give them when they are deserved.
  • Most companies do not authorize managers/supervisors to give, recommendations on LinkedIn®.
    A terminated employee may use favorable recommendations on LinkedIn® in a lawsuit.
  • Contacts
  • Invite connections only when our profile is complete. Fully complete.
    Who do we connect with?
    Co-workers (current and former), clients, vendors, former employers, fellow professionals, and credible friends and family members.
    Remember, this is a professional representation of yourself. Who you acquaint yourself with is critical.
  • Do NOT use the canned LinkedIn invitation ‘personal note.’
    Greet, remind how you know each other, and give a reason why to connect.
  • If 5 people say they don’t know you, you get blacklisted and can no longer invite people by name.
  • Manage your contacts with notes.
  • Do this by going to a contact’s profile and entering info in ‘Notes.’
  • Groups
  • Join groups related to your profession, interests, industry, and clients.
  • Jobs
  • Groups are an excellent way to hear about job opportunities.
    Posting jobs costs money, whereas groups can post for free.
  • Laurie Boettcher
    Address
    Phone • E-mail
    www.linkedin.com/in/laurieboettcher
  • Questions?