social media for<br />government<br />
Benefits of Gov 2.0<br /><ul><li>Communication tool to reach the widest audience.
Delivers the message directly to followers without them having to search a web site or other sources.
Immediacy of getting the information directly in the hands of residents.
Reach a younger demographic.
Cost is staff time, not financial.
Avoid the middle man (media) in getting message out. </li></li></ul><li>In Essence<br />Government 2.0 is taking a step ba...
Government Challenges<br />There are countless situations government agencies have to adhere to that the private sector do...
Should government-posted content on a third-party Web site be considered public record?</li></li></ul><li>Government Chall...
Handling Public Records Issues for Social Media
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Social Media for Government

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Presented July 6, 2011 for the Joint Cities group at Florian Gardens in Eau Claire, WI.

Published in: Education, Technology, Business
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Social Media for Government

  1. 1. social media for<br />government<br />
  2. 2. Benefits of Gov 2.0<br /><ul><li>Communication tool to reach the widest audience.
  3. 3. Delivers the message directly to followers without them having to search a web site or other sources.
  4. 4. Immediacy of getting the information directly in the hands of residents.
  5. 5. Reach a younger demographic.
  6. 6. Cost is staff time, not financial.
  7. 7. Avoid the middle man (media) in getting message out. </li></li></ul><li>In Essence<br />Government 2.0 is taking a step back to see how we can integrate social media into traditional communication activities to reach a new, wider demographic withminimal cost impacts.<br />
  8. 8.
  9. 9. Government Challenges<br />There are countless situations government agencies have to adhere to that the private sector does not. A few of these issues may include:<br /><ul><li>Regulating social networks may cause freedom of speech concerns.
  10. 10. Should government-posted content on a third-party Web site be considered public record?</li></li></ul><li>Government Challenges (cont)<br /><ul><li>If advertisements show up on a government SM Page, does it imply the state, city, or county is endorsing the advertised product?
  11. 11. Handling Public Records Issues for Social Media
  12. 12. Third Party Content.
  13. 13. Content Ownership/Control.
  14. 14. Defamation/Other Torts.
  15. 15. Litigation Impact.</li></li></ul><li>The important thing is:<br />WE are where our CITIZENS are.<br />
  16. 16. So, where are they?<br />
  17. 17. City of Eau Claire Efforts<br /><ul><li>IT planning and strategies
  18. 18. City Administrator advocating for efforts
  19. 19. Social Media Team organized
  20. 20. Social Media policy created
  21. 21. Created social media presences
  22. 22. Departmental trainings
  23. 23. Staff-wide social media training
  24. 24. Ongoing efforts</li></li></ul><li>City of Eau Claire Efforts<br />Departments<br /><ul><li>Administration: Manager’s Blog, YouTube, Facebook Page, Manager Page, Twitter
  25. 25. Hobbs: Facebook
  26. 26. Transit: Facebook, Twitter
  27. 27. Public Works: Blog, Twitter
  28. 28. Streets: Blog, Twitter
  29. 29. Police Department: Blog, Twitter
  30. 30. Parks and Rec: Facebook, Twitter
  31. 31. Fairfax Pool: Facebook</li></li></ul><li>Questions?<br />
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