Avoid the middle man (media) in getting message out. </li></li></ul><li>In Essence<br />Government 2.0 is taking a step back to see how we can integrate social media into traditional communication activities to reach a new, wider demographic withminimal cost impacts.<br />
Government Challenges<br />There are countless situations government agencies have to adhere to that the private sector does not. A few of these issues may include:<br /><ul><li>Regulating social networks may cause freedom of speech concerns.
Should government-posted content on a third-party Web site be considered public record?</li></li></ul><li>Government Challenges (cont)<br /><ul><li>If advertisements show up on a government SM Page, does it imply the state, city, or county is endorsing the advertised product?
Handling Public Records Issues for Social Media