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social media for<br />government<br />Using Social Media: Policy Development, Implementation and Record Retention Issues<b...
Outline<br />Government 2.0<br />Benefits of Gov 2.0<br />Government challenges<br />City of Eau Claire efforts<br />Q & A...
The concept of Gov 2.0 is loosely defined as the use of New Mediamethods and technologies such as:<br /><ul><li>Blogging (...
Rogue micro sites (recovery.gov, business.gov, ready.gov)
Social media profiles (Facebook, YouTube, LinkedIn)
Social bookmarking (Digg, Delicious, Reddit)
Micro-blogging (Twitter)
Community involvement (Citizens Briefing Book, Community.Business.gov)</li></li></ul><li>
Benefits of Gov 2.0<br /><ul><li>Communication tool to reach the widest audience.
Delivers the message directly to followers without them having to search a web site or other sources.
Immediacy of getting the information directly in the hands of residents.
Reach a younger demographic.
Cost is staff time, not financial.
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Social Media for Government

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This was presented for the Wisconsin League of Municipalities Municipal Attorneys annual meeting in Sheboygan, WI.

Published in: Education, Technology, Business
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Transcript of "Social Media for Government"

  1. 1. social media for<br />government<br />Using Social Media: Policy Development, Implementation and Record Retention Issues<br />
  2. 2. Outline<br />Government 2.0<br />Benefits of Gov 2.0<br />Government challenges<br />City of Eau Claire efforts<br />Q & A<br />
  3. 3. The concept of Gov 2.0 is loosely defined as the use of New Mediamethods and technologies such as:<br /><ul><li>Blogging (government blogs)
  4. 4. Rogue micro sites (recovery.gov, business.gov, ready.gov)
  5. 5. Social media profiles (Facebook, YouTube, LinkedIn)
  6. 6. Social bookmarking (Digg, Delicious, Reddit)
  7. 7. Micro-blogging (Twitter)
  8. 8. Community involvement (Citizens Briefing Book, Community.Business.gov)</li></li></ul><li>
  9. 9. Benefits of Gov 2.0<br /><ul><li>Communication tool to reach the widest audience.
  10. 10. Delivers the message directly to followers without them having to search a web site or other sources.
  11. 11. Immediacy of getting the information directly in the hands of residents.
  12. 12. Reach a younger demographic.
  13. 13. Cost is staff time, not financial.
  14. 14. Avoid the middle man (media) in getting message out. </li></li></ul><li>In Essence<br />Government 2.0 is taking a step back to see how we can integrate social media into traditional communication activities to reach a new, wider demographic withminimal cost impacts.<br />
  15. 15.
  16. 16. Government Challenges<br />There are countless situations government agencies have to adhere to that the private sector does not. A few of these issues may include:<br /><ul><li>Regulating social networks may cause freedom of speech concerns.
  17. 17. Should government-posted content on a third-party Web site be considered public record?</li></li></ul><li>Government Challenges (cont)<br /><ul><li>If advertisements show up on a government SM Page, does it imply the state, city, or county is endorsing the advertised product?
  18. 18. Handling Public Records Issues for Social Media
  19. 19. Third Party Content.
  20. 20. Content Ownership/Control.
  21. 21. Defamation/Other Torts.
  22. 22. Litigation Impact.</li></li></ul><li>City of Eau Claire Efforts<br /><ul><li>IT planning and strategies
  23. 23. City Administrator advocating for efforts
  24. 24. Social Media Team organized
  25. 25. Social media policy created
  26. 26. Created social media presences
  27. 27. Departmental trainings
  28. 28. Staff-wide social media training
  29. 29. Ongoing efforts</li></li></ul><li>City of Eau Claire Efforts<br />Departments wanting to participate in social media efforts:<br /><ul><li>Approval from department head
  30. 30. Submit request to SM Committee
  31. 31. Complete worksheet
  32. 32. Review worksheet with SM Committee
  33. 33. Sign privacy policy and receive training materials
  34. 34. Engage in social media efforts
  35. 35. Maintenance meetings
  36. 36. Intermediate and advance trainings</li></li></ul><li>City of Eau Claire Efforts<br />Departments<br /><ul><li>Administration: Manager’s Blog, YouTube, Facebook Page, Manager Page, Twitter
  37. 37. Hobbs: Facebook
  38. 38. Transit: Facebook, Twitter
  39. 39. Public Works: Blog, Twitter
  40. 40. Streets: Blog, Twitter
  41. 41. Police Department: Blog, Twitter
  42. 42. Parks and Rec: Facebook, Twitter
  43. 43. Fairfax Pool: Facebook</li></li></ul><li>Questions?<br />
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