When you see images like this, it is easy to understand why so many people are confused and intimidated.
But, we can break this down into something manageable if we know what we want to do.
You don’t have to know it or do it all.
In business world, they refer to listening as “competitive intelligence.” While that totally sounds like a moment in the life of James Bond, it boils down to simply listening, reading and scoping out the environment for your community.
Transcript of "BGC Social Media 2010 & Beyond"
Social Media<br />2010<br />and<br />Beyond<br />
SM as a marketing tool<br />What it is NOT:<br />What it is:<br />
SM as a marketing tool<br />What it is NOT:<br /><ul><li>The answer</li></ul>What it is:<br /><ul><li>An invaluable tool</li></li></ul><li>SM as a marketing tool<br />What it is NOT:<br /><ul><li>The answer
A stand-alone</li></ul>What it is:<br /><ul><li>An invaluable tool
Another tool</li></li></ul><li>SM as a marketing tool<br />What it is NOT:<br /><ul><li>The answer
Fundamental shift in the way we communicate</li></li></ul><li>Social media is taking a step back to see how we can integrate social media marketing into traditional marketing to achieve optimum results with the lowest possible cost.<br />
Direct marketing and brand marketing.<br />Direct marketing. Focuses directly on generating members, donors, and funding: tradeshows, websites, e-mail blasts, direct mail, etc.<br />Brand marketing. Seeks to create an image or reputation for our Club in the mind of our members: advertising, public relations, sponsorships, logos, tag lines, etc.<br />
Direct marketing and brand marketing are not enough anymore.<br />People, consumers, want to be engaged. <br />We want to interact. <br />We want to connect. <br />We want to feel part of organizations we love.<br />
Social media marketing.<br />It's a multi-way dialog. Clubs talk to members, members talk to clubs, and - most importantly - members talk to each other. <br />It's participatory. SMM depends on user participation – that’s what makes it social. <br />It's user-generated. Most content is created by users.<br />
So, let’s say we want to get in the game.<br />What are our first steps?<br />
Social media policy (side tangent)</li></li></ul><li>Create a presence.<br />Using our plan, create accounts with appropriate social media platforms.<br />Use our Club logo, tagline, etc. to incorporate branding.<br />
Engage and interact.<br />Once our presence is created, start inviting followers.<br />People are always worried about quantity, when we should be worried about quality followers.<br />Strong content along with engagement and interaction will attract more followers.<br />
Manage and monitor.<br />Stay the course with our social media plan and manage our accounts appropriately and consistently.<br />In our social media plan, how did we define success? Are we there? What can we do to take it to the next level?<br />
Payers, spammers, and porn.</li></li></ul><li>Before I go . . .<br />For the continued health, vitality, and growth of your Club, I implore you to become a member of LinkedIn.<br />Use it to control your professional identity and gain credibility.<br />Build a professional rolodex.<br />
Questions?<br />Laurie BoettcherSpeaker, Trainer, and Social Media Enthusiast<br />
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.