0
Social Media<br />2010<br />and<br />Beyond<br />
How many of you . . .<br />
Tonight:<br />Social media basics<br />
Tonight:<br />Social media basics<br />Social media as a marketing tool<br />
Tonight:<br />Social media basics<br />Social media as a marketing tool<br />Campaign ideas<br />
Tonight:<br />Social media basics<br />Social media as a marketing tool<br />Campaign ideas<br />What’s coming next<br />
Tonight:<br />Social media basics<br />Social media as a marketing tool<br />Campaign ideas<br />What’s coming next<br />Q...
Social media basics.<br />What is social media?<br />Basically, it is web sites where, for free, we can connect and intera...
Obviously confusing and intimidating.<br />
But, we can break this down into something manageable.<br />
Social Media Landscape<br />
Social Media Use<br />
Why should we care?<br /><ul><li> Connect with family and friends
 Professional networking
 Stay current on industry/clients/etc.
 Fun and entertainment
 Take control of our online identities</li></li></ul><li>Why else should we care?<br />http://www.youtube.com/watch?v=sIFY...
SM as a marketing tool<br />What it is NOT:<br />What it is:<br />
SM as a marketing tool<br />What it is NOT:<br /><ul><li>The answer</li></ul>What it is:<br /><ul><li>An invaluable tool</...
 A stand-alone</li></ul>What it is:<br /><ul><li>An invaluable tool
Another tool</li></li></ul><li>SM as a marketing tool<br />What it is NOT:<br /><ul><li>The answer
A stand-alone
100% free</li></ul>What it is:<br /><ul><li>An invaluable tool
Another tool
Uses time and talent rather    than $$$</li></li></ul><li>SM as a marketing tool<br />What it is NOT:<br /><ul><li>The answer
A stand-alone
100% free
Low-maintenance</li></ul>What it is:<br /><ul><li>An invaluable tool
Another tool
Uses time and talent rather    than $$$
Requires consistent    managing and monitoring</li></li></ul><li>SM as a marketing tool<br />What it is NOT:<br /><ul><li>...
A stand-alone
100% free
Low-maintenance
 A fleeting fad</li></ul>What it is:<br /><ul><li>An invaluable tool
Another tool
Uses time and talent rather    than $$$
Requires consistent    managing and monitoring
Fundamental shift in the    way we communicate</li></li></ul><li>Social media is taking a step back to see how we can inte...
Social media vs traditional marketing<br />
Direct marketing and brand marketing.<br />Direct marketing. Focuses directly on generating members, donors, and funding: ...
Direct marketing and brand marketing are not enough anymore.<br />People, consumers, want to be engaged. <br />We want to ...
Social media marketing.<br />It's a multi-way dialog. Clubs talk to members, members talk to clubs, and - most importantly...
So, let’s say we want to get in the game.<br />What are our first steps?<br />
Listen first.<br /><ul><li>Members
Schools
Community leaders
Upcoming SlideShare
Loading in...5
×

BGC Social Media 2010 & Beyond

614

Published on

Workshop presentation at the Boys & Girls Clubs annual State Conference on April 21, 2010.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
614
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • When you see images like this, it is easy to understand why so many people are confused and intimidated.
  • But, we can break this down into something manageable if we know what we want to do.
  • You don’t have to know it or do it all.
  • In business world, they refer to listening as “competitive intelligence.” While that totally sounds like a moment in the life of James Bond, it boils down to simply listening, reading and scoping out the environment for your community.
  • Transcript of "BGC Social Media 2010 & Beyond"

    1. 1. Social Media<br />2010<br />and<br />Beyond<br />
    2. 2. How many of you . . .<br />
    3. 3. Tonight:<br />Social media basics<br />
    4. 4. Tonight:<br />Social media basics<br />Social media as a marketing tool<br />
    5. 5. Tonight:<br />Social media basics<br />Social media as a marketing tool<br />Campaign ideas<br />
    6. 6. Tonight:<br />Social media basics<br />Social media as a marketing tool<br />Campaign ideas<br />What’s coming next<br />
    7. 7. Tonight:<br />Social media basics<br />Social media as a marketing tool<br />Campaign ideas<br />What’s coming next<br />Q&A<br />
    8. 8. Social media basics.<br />What is social media?<br />Basically, it is web sites where, for free, we can connect and interact with other people.<br />
    9. 9. Obviously confusing and intimidating.<br />
    10. 10. But, we can break this down into something manageable.<br />
    11. 11.
    12. 12.
    13. 13.
    14. 14. Social Media Landscape<br />
    15. 15. Social Media Use<br />
    16. 16. Why should we care?<br /><ul><li> Connect with family and friends
    17. 17. Professional networking
    18. 18. Stay current on industry/clients/etc.
    19. 19. Fun and entertainment
    20. 20. Take control of our online identities</li></li></ul><li>Why else should we care?<br />http://www.youtube.com/watch?v=sIFYPQjYhv8<br />
    21. 21.
    22. 22. SM as a marketing tool<br />What it is NOT:<br />What it is:<br />
    23. 23. SM as a marketing tool<br />What it is NOT:<br /><ul><li>The answer</li></ul>What it is:<br /><ul><li>An invaluable tool</li></li></ul><li>SM as a marketing tool<br />What it is NOT:<br /><ul><li>The answer
    24. 24. A stand-alone</li></ul>What it is:<br /><ul><li>An invaluable tool
    25. 25. Another tool</li></li></ul><li>SM as a marketing tool<br />What it is NOT:<br /><ul><li>The answer
    26. 26. A stand-alone
    27. 27. 100% free</li></ul>What it is:<br /><ul><li>An invaluable tool
    28. 28. Another tool
    29. 29. Uses time and talent rather than $$$</li></li></ul><li>SM as a marketing tool<br />What it is NOT:<br /><ul><li>The answer
    30. 30. A stand-alone
    31. 31. 100% free
    32. 32. Low-maintenance</li></ul>What it is:<br /><ul><li>An invaluable tool
    33. 33. Another tool
    34. 34. Uses time and talent rather than $$$
    35. 35. Requires consistent managing and monitoring</li></li></ul><li>SM as a marketing tool<br />What it is NOT:<br /><ul><li>The answer
    36. 36. A stand-alone
    37. 37. 100% free
    38. 38. Low-maintenance
    39. 39. A fleeting fad</li></ul>What it is:<br /><ul><li>An invaluable tool
    40. 40. Another tool
    41. 41. Uses time and talent rather than $$$
    42. 42. Requires consistent managing and monitoring
    43. 43. Fundamental shift in the way we communicate</li></li></ul><li>Social media is taking a step back to see how we can integrate social media marketing into traditional marketing to achieve optimum results with the lowest possible cost.<br />
    44. 44. Social media vs traditional marketing<br />
    45. 45. Direct marketing and brand marketing.<br />Direct marketing. Focuses directly on generating members, donors, and funding: tradeshows, websites, e-mail blasts, direct mail, etc.<br />Brand marketing. Seeks to create an image or reputation for our Club in the mind of our members: advertising, public relations, sponsorships, logos, tag lines, etc.<br />
    46. 46. Direct marketing and brand marketing are not enough anymore.<br />People, consumers, want to be engaged. <br />We want to interact. <br />We want to connect. <br />We want to feel part of organizations we love.<br />
    47. 47. Social media marketing.<br />It's a multi-way dialog. Clubs talk to members, members talk to clubs, and - most importantly - members talk to each other. <br />It's participatory. SMM depends on user participation – that’s what makes it social. <br />It's user-generated. Most content is created by users.<br />
    48. 48. So, let’s say we want to get in the game.<br />What are our first steps?<br />
    49. 49. Listen first.<br /><ul><li>Members
    50. 50. Schools
    51. 51. Community leaders
    52. 52. Donors and sponsors
    53. 53. Trade organizations
    54. 54. Competitors</li></li></ul><li>Then plan.<br /><ul><li>Goals, objectives, strategies, and tactics
    55. 55. Platform selection (side tangent)
    56. 56. Definition of success
    57. 57. Schedule of consistency
    58. 58. Social media policy (side tangent)</li></li></ul><li>
    59. 59. Then plan.<br /><ul><li>Goals, objectives, strategies, and tactics
    60. 60. Platform selection (side tangent)
    61. 61. Definition of success
    62. 62. Schedule of consistency
    63. 63. Social media policy (side tangent)</li></li></ul><li>Create a presence.<br />Using our plan, create accounts with appropriate social media platforms.<br />Use our Club logo, tagline, etc. to incorporate branding.<br />
    64. 64. Engage and interact.<br />Once our presence is created, start inviting followers.<br />People are always worried about quantity, when we should be worried about quality followers.<br />Strong content along with engagement and interaction will attract more followers.<br />
    65. 65. Manage and monitor.<br />Stay the course with our social media plan and manage our accounts appropriately and consistently.<br />In our social media plan, how did we define success? Are we there? What can we do to take it to the next level?<br />
    66. 66.
    67. 67. This process must constantly continue, and constantly incorporate new technologies and trends.<br /><ul><li> Listen
    68. 68. Plan
    69. 69. Create a presence
    70. 70. Engage and interact
    71. 71. Manage and monitor</li></li></ul><li>CampaignIdeas<br />We have an event approaching.<br />What traditional media can we use?<br />How can we use social media?<br />
    72. 72.
    73. 73. Table exercise.<br />
    74. 74. What’s coming next?<br /><ul><li>Continued evolution. </li></li></ul><li>What’s coming next?<br /><ul><li>Continued evolution.
    75. 75. Increase niche platforms.</li></li></ul><li>What’s coming next?<br /><ul><li>Continued evolution.
    76. 76. Increase niche platforms.
    77. 77. Business suaveness.</li></li></ul><li>What’s coming next?<br /><ul><li>Continued evolution.
    78. 78. Increase niche platforms.
    79. 79. Business suaveness.
    80. 80. Location-based software.</li></li></ul><li>What’s coming next?<br /><ul><li>Continued evolution.
    81. 81. Increase niche platforms.
    82. 82. Business suaveness.
    83. 83. Location-based software.
    84. 84. Payers, spammers, and porn.</li></li></ul><li>Before I go . . .<br />For the continued health, vitality, and growth of your Club, I implore you to become a member of LinkedIn.<br />Use it to control your professional identity and gain credibility.<br />Build a professional rolodex.<br />
    85. 85. Questions?<br />Laurie BoettcherSpeaker, Trainer, and Social Media Enthusiast<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×