Your SlideShare is downloading. ×
Linked In Essentials For Professionals
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Linked In Essentials For Professionals

527
views

Published on

Presented at the Eau Claire Area Chamber 2010 Social Media Conference

Presented at the Eau Claire Area Chamber 2010 Social Media Conference

Published in: Education, Business, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
527
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
19
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • LinkedIn was officially founded in 2003. The site launched on May 5th (affectionately referred to by employees as "Cinco de LinkedIn") when the five founders invited about 350 of their most important contacts to join. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network.It took 477 days — almost a year and four months — to gain the first million members. The last million took less than 10 days.
  • If we use the My Website, that is what it reads. However, if you choose Other, you can type in your company’s name. Now here is the real trick. If I would have typed the words web site after IFLS, it would have reverted to My Web Site. Just one of those little tricks.
  • Note: If you change your custom URL, your previous custom URL will no longer be valid.
  • This is your job experience area. Don’t just cut and paste your resume. Instead, DESCRIBE your experience and abilities as you would to someone you just met. Tell them about yourself, but briefly. Help the reader grasp the key points: briefly say what the company does and what you did or do for them.
  • Any member who has a confirmed a valid company email address can edit your Company Profile. Company Profiles are user content driven.
  • LinkedIn also offers a premium product – Custom Company Profiles – that allows you to add more features like videos about your company and positions, interactive polls, and several customization options for recruiting. These are worth considering for larger companies (they come at a price). - Mashable
  • This is the most frequently question that is asked of me. Yes, recommendations can be important. Request recommendations from colleagues, clients, and fellow professionals who can speak credibly about your abilities or performance. Think quality, not quantity. The best way to get a recommendation is to give one.
  • Do not, however feel obligated to give a recommendation to someone who you do not endorse. Remember that others will see your recommendation and the person you gave it to may get hired because of it.
  • The National Law Journal warns about the dangers of  using LinkedIn to provide recommendations to current or former employees. The concern is that a terminated employee may use favorable recommendations on LinkedIn as evidence that the employer's stated reason for termination--poor performance--is merely a pretext for discrimination, retaliation, or harassment. Any communications concerning employee performance, regardless of the media, are potential evidence in a lawsuit. -Patrick Smith
  • Don,I am the co-chair for the Chamber's Leadership Eau Claire Media Day and have worked with you for the past two years to coordinate. Hoping we can stay connected on LinkedIn.Best,Laurie
  • Changed from 3 last year and you can still access account, but still cannot invite.
  • $195.00 per 30-day posting or save up to $80.00 per job by using a job credit.
  • Transcript

    • 1. Essentials forProfessionals
    • 2. How many of you attended my LinkedIn® Basics presentation at the Chamber in August or October 2009?
    • 3. In our brief session today, we’re going to talk about:
      What is LinkedIn®?
    • 4. In our brief session today, we’re going to talk about:
      What is LinkedIn®?
      Setting up an account
    • 5. In our brief session today, we’re going to talk about:
      What is LinkedIn®?
      Setting up an account
      Recommendations
    • 6. In our brief session today, we’re going to talk about:
      What is LinkedIn®?
      Setting up an account
      Recommendations
      Contacts
    • 7. In our brief session today, we’re going to talk about:
      What is LinkedIn®?
      Setting up an account
      Recommendations
      Contacts
      Groups
    • 8. In our brief session today, we’re going to talk about:
      What is LinkedIn®?
      Setting up an account
      Recommendations
      Contacts
      Groups
      Jobs
    • 9. What is ?
      Founded by Reid Hoffman in May 2003.
    • 10. With over 60 million users in 200 countries,
      LinkedIn®is the most widely used business-networking site on the planet.
    • 11. Why?
    • 12. Google
    • 13. Setting up an account.
      www.linkedin.com
    • 14.
    • 15. The headline is the first thing people see. Make it great.
    • 16. The biggest make mistake people make is not including a professional picture.
    • 17. Make your photo and headline a great reflection of you.
    • 18. Start editing at the top and work your way down.
    • 19. Enter up to three relevant business web sites.
      Do not type ‘web site’ after your company name or it reverts back to ‘My Web Site.’
    • 20. Add your Twitter account.
    • 21. Customize your public profile URL.
    • 22. Our chance to highlight who we are and what we have to offer.
    • 23. DON’T copy andpaste your resume. Briefly describe your what you did for the company.
    • 24. What if the organization you work for is not listed?
    • 25.
    • 26.
    • 27. Include all education, degrees, certification, and training.
      For those who don’t want to date him/herself.
    • 28. Tell about professional organizations and community involvement to show your character outside of business.
    • 29. Make sure you include your contact information.
      Your settings allow you to control who sees this information.
    • 30. Contact Settings let employers know the types of jobs you would consider.
    • 31. View My Profile allows you to see how your connections see your profile.
    • 32.
    • 33. Settings allow you to have control over your profile.
    • 34. The boxes you check determine what potential employers can see about you without having to be your connection.
    • 35. Recommendations
      Your account is not ‘complete’ without three recommendations.
    • 36. Do NOTuse the canned request. You are asking someone to endorse your work, be personal.
    • 37. The best way to attract recommendations is to give them.
      BUT, only give them when they are deserved.
    • 38. Note: Do not give, or authorize managers/supervisors to give, recommendations on LinkedIn®.
      A terminated employee may use favorable recommendations on LinkedIn® in a lawsuit.
    • 39. Contacts
    • 40.
    • 41. Invite connections only when your profile is complete. Fully complete.
      Who do you connect with?
      Co-workers (current and former), clients, vendors, former employers, fellow professionals, and credible friends and family members.
      Remember, this is a professional representation of yourself. Who you acquaint yourself with is critical.
    • 42.
    • 43. Do NOT use the canned LinkedIn invitation ‘personal note.’
      Greet, remind how you know each other, and give a reason why to connect.
    • 44. If 5 people say they don’t know you, you get blacklisted and can no longer invite people by name.
    • 45. Manage your contacts with notes.
    • 46. Do this by going to a contact’s profile and entering info in ‘Notes.’
    • 47. Groups
    • 48. Join groups related to your profession, interests, industry, and clients.
    • 49. Create a group for your company, organization, or profession.
      Groups can be public or private.
    • 50.
    • 51. Jobs
    • 52. There are two ways you can post jobs on LinkedIn®.
      Job Posting
      Group Job Boards
    • 53.
    • 54.
    • 55.
    • 56.
    • 57.
    • 58.
    • 59.
    • 60. Participate in Questions & Answers to earn credibility.
    • 61. That, my friends, was speed dating with LinkedIn®.
    • 62. Questions?
      Laurie BoettcherSpeaker, Trainer, and Social Media Enthusiast