Library Advocacy Kit Tools of the Trade:  Easy Advocacy Tips presented by  Laurie Boettcher,  John Thompson, and Leah Langby
Welcome <ul><li>Who is a library advocate? </li></ul><ul><li>Basic steps to success. </li></ul><ul><li>Valuable tools and ...
Who are library advocates? <ul><li>Librarians and staff </li></ul><ul><li>Library trustees </li></ul><ul><li>Friends </li>...
Basic Steps to Success <ul><li>Why do  you   </li></ul><ul><li>need  to be an advocate? </li></ul><ul><li>A new building? ...
Basic Steps to Success 1. Start Now
Basic Steps to Success <ul><li>2. Lay the foundation. </li></ul><ul><li>Excellent customer service </li></ul><ul><li>Cross...
Basic Steps to Success <ul><li>3. Promote your image. </li></ul><ul><li>Logo CRUCIAL </li></ul><ul><li>Use your logo on ev...
Basic Steps to Success <ul><li>4. Have a clear, consistent, memorable message. </li></ul><ul><li>Simple, but powerful  </l...
Basic Steps to Success <ul><li>5. Target your  </li></ul><ul><li>audiences. </li></ul><ul><li>Who needs to hear your messa...
Basic Steps to Success <ul><li>6. Delivering the message. </li></ul><ul><li>Take every opportunity </li></ul><ul><li>Stori...
Basic Steps to Success <ul><li>7. Practice word-of-mouth advertising. </li></ul><ul><li>Sell your programs </li></ul><ul><...
Basic Steps to Success <ul><li>8. An enthusiastic, articulate spokesperson. </li></ul><ul><li>Deliver with passion </li></...
Basic Steps to Success <ul><li>9. Express gratitude. </li></ul><ul><li>Thank everyone </li></ul><ul><li>Small gift tokens ...
Basic Steps to Success <ul><li>10. Don’t stop. </li></ul><ul><li>Ongoing effort </li></ul><ul><li>Tweak as needed </li></u...
Resources <ul><li>On-line publications </li></ul><ul><li>Web sites </li></ul>
Tools and Templates <ul><li>Generic PowerPoint </li></ul><ul><li>Quotable facts and statistics </li></ul><ul><li>Why I lov...
Questions, Answers,  and Discussion
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Library Advocacy

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Library Advocacy

  1. 1. Library Advocacy Kit Tools of the Trade: Easy Advocacy Tips presented by Laurie Boettcher, John Thompson, and Leah Langby
  2. 2. Welcome <ul><li>Who is a library advocate? </li></ul><ul><li>Basic steps to success. </li></ul><ul><li>Valuable tools and resources. </li></ul><ul><li>Questions, answers, and discussion. </li></ul>
  3. 3. Who are library advocates? <ul><li>Librarians and staff </li></ul><ul><li>Library trustees </li></ul><ul><li>Friends </li></ul><ul><li>Library users </li></ul><ul><li>Community leaders </li></ul><ul><li>Potential advocates </li></ul>
  4. 4. Basic Steps to Success <ul><li>Why do you </li></ul><ul><li>need to be an advocate? </li></ul><ul><li>A new building? </li></ul><ul><li>More computers? </li></ul><ul><li>Ward off a budget cut? </li></ul><ul><li>Increase community awareness? </li></ul>
  5. 5. Basic Steps to Success 1. Start Now
  6. 6. Basic Steps to Success <ul><li>2. Lay the foundation. </li></ul><ul><li>Excellent customer service </li></ul><ul><li>Cross cultural barriers </li></ul><ul><li>Community involvement </li></ul>
  7. 7. Basic Steps to Success <ul><li>3. Promote your image. </li></ul><ul><li>Logo CRUCIAL </li></ul><ul><li>Use your logo on everything </li></ul>
  8. 8. Basic Steps to Success <ul><li>4. Have a clear, consistent, memorable message. </li></ul><ul><li>Simple, but powerful </li></ul><ul><li>Ten words or less </li></ul><ul><li>Easy to use and repeat </li></ul><ul><li>Use it! </li></ul>
  9. 9. Basic Steps to Success <ul><li>5. Target your </li></ul><ul><li>audiences. </li></ul><ul><li>Who needs to hear your message? </li></ul><ul><li>Whose support is most critical? </li></ul><ul><li>Internal audiences? </li></ul>
  10. 10. Basic Steps to Success <ul><li>6. Delivering the message. </li></ul><ul><li>Take every opportunity </li></ul><ul><li>Stories have power </li></ul><ul><li>Know your audience </li></ul><ul><li>Give the information they want </li></ul><ul><li>Be personable </li></ul><ul><li>Send an exciting, positive message </li></ul><ul><li>Handouts </li></ul>
  11. 11. Basic Steps to Success <ul><li>7. Practice word-of-mouth advertising. </li></ul><ul><li>Sell your programs </li></ul><ul><li>Patron awareness </li></ul><ul><li>Ask for help spreading the word </li></ul><ul><li>Attitude helps build relationships </li></ul>
  12. 12. Basic Steps to Success <ul><li>8. An enthusiastic, articulate spokesperson. </li></ul><ul><li>Deliver with passion </li></ul><ul><li>Know presentation strengths </li></ul><ul><li>Tailor each message </li></ul><ul><li>Bi-partisan, community focused </li></ul><ul><li>Establish credibility and likability </li></ul>
  13. 13. Basic Steps to Success <ul><li>9. Express gratitude. </li></ul><ul><li>Thank everyone </li></ul><ul><li>Small gift tokens </li></ul><ul><li>Memorable and unique </li></ul>
  14. 14. Basic Steps to Success <ul><li>10. Don’t stop. </li></ul><ul><li>Ongoing effort </li></ul><ul><li>Tweak as needed </li></ul><ul><li>Keep up momentum </li></ul>
  15. 15. Resources <ul><li>On-line publications </li></ul><ul><li>Web sites </li></ul>
  16. 16. Tools and Templates <ul><li>Generic PowerPoint </li></ul><ul><li>Quotable facts and statistics </li></ul><ul><li>Why I love the library </li></ul><ul><li>Volunteer opportunities </li></ul><ul><li>Donation allocations </li></ul>
  17. 17. Questions, Answers, and Discussion

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