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Library Advocacy
Library Advocacy
Library Advocacy
Library Advocacy
Library Advocacy
Library Advocacy
Library Advocacy
Library Advocacy
Library Advocacy
Library Advocacy
Library Advocacy
Library Advocacy
Library Advocacy
Library Advocacy
Library Advocacy
Library Advocacy
Library Advocacy
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Library Advocacy

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  • 1. Library Advocacy Kit Tools of the Trade: Easy Advocacy Tips presented by Laurie Boettcher, John Thompson, and Leah Langby
  • 2. Welcome <ul><li>Who is a library advocate? </li></ul><ul><li>Basic steps to success. </li></ul><ul><li>Valuable tools and resources. </li></ul><ul><li>Questions, answers, and discussion. </li></ul>
  • 3. Who are library advocates? <ul><li>Librarians and staff </li></ul><ul><li>Library trustees </li></ul><ul><li>Friends </li></ul><ul><li>Library users </li></ul><ul><li>Community leaders </li></ul><ul><li>Potential advocates </li></ul>
  • 4. Basic Steps to Success <ul><li>Why do you </li></ul><ul><li>need to be an advocate? </li></ul><ul><li>A new building? </li></ul><ul><li>More computers? </li></ul><ul><li>Ward off a budget cut? </li></ul><ul><li>Increase community awareness? </li></ul>
  • 5. Basic Steps to Success 1. Start Now
  • 6. Basic Steps to Success <ul><li>2. Lay the foundation. </li></ul><ul><li>Excellent customer service </li></ul><ul><li>Cross cultural barriers </li></ul><ul><li>Community involvement </li></ul>
  • 7. Basic Steps to Success <ul><li>3. Promote your image. </li></ul><ul><li>Logo CRUCIAL </li></ul><ul><li>Use your logo on everything </li></ul>
  • 8. Basic Steps to Success <ul><li>4. Have a clear, consistent, memorable message. </li></ul><ul><li>Simple, but powerful </li></ul><ul><li>Ten words or less </li></ul><ul><li>Easy to use and repeat </li></ul><ul><li>Use it! </li></ul>
  • 9. Basic Steps to Success <ul><li>5. Target your </li></ul><ul><li>audiences. </li></ul><ul><li>Who needs to hear your message? </li></ul><ul><li>Whose support is most critical? </li></ul><ul><li>Internal audiences? </li></ul>
  • 10. Basic Steps to Success <ul><li>6. Delivering the message. </li></ul><ul><li>Take every opportunity </li></ul><ul><li>Stories have power </li></ul><ul><li>Know your audience </li></ul><ul><li>Give the information they want </li></ul><ul><li>Be personable </li></ul><ul><li>Send an exciting, positive message </li></ul><ul><li>Handouts </li></ul>
  • 11. Basic Steps to Success <ul><li>7. Practice word-of-mouth advertising. </li></ul><ul><li>Sell your programs </li></ul><ul><li>Patron awareness </li></ul><ul><li>Ask for help spreading the word </li></ul><ul><li>Attitude helps build relationships </li></ul>
  • 12. Basic Steps to Success <ul><li>8. An enthusiastic, articulate spokesperson. </li></ul><ul><li>Deliver with passion </li></ul><ul><li>Know presentation strengths </li></ul><ul><li>Tailor each message </li></ul><ul><li>Bi-partisan, community focused </li></ul><ul><li>Establish credibility and likability </li></ul>
  • 13. Basic Steps to Success <ul><li>9. Express gratitude. </li></ul><ul><li>Thank everyone </li></ul><ul><li>Small gift tokens </li></ul><ul><li>Memorable and unique </li></ul>
  • 14. Basic Steps to Success <ul><li>10. Don’t stop. </li></ul><ul><li>Ongoing effort </li></ul><ul><li>Tweak as needed </li></ul><ul><li>Keep up momentum </li></ul>
  • 15. Resources <ul><li>On-line publications </li></ul><ul><li>Web sites </li></ul>
  • 16. Tools and Templates <ul><li>Generic PowerPoint </li></ul><ul><li>Quotable facts and statistics </li></ul><ul><li>Why I love the library </li></ul><ul><li>Volunteer opportunities </li></ul><ul><li>Donation allocations </li></ul>
  • 17. Questions, Answers, and Discussion

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