Hotel websites comparison ex 2

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Hotel websites comparison ex 2

  1. 1. Hotelwebsitescomparison: The General Paris http://www.legeneralhotel.comLes Jardins du Marais http://www.lesjardinsdumarais.com<br />By Alena CHIKALEVA<br /> & Lauriane LAURENT<br />
  2. 2. Quantitative<br />
  3. 3. EASY TO FIND?<br />Le General Paris:<br /> 1st on organicresearch + Google map<br />Many 3rd parties follow the website on SE like Trip Advisor, Booking.com<br />On paidresearch, hoteloccupies the wholeadvertising banner at the top of the Google page<br />Les Jardins du Marais:<br />1st on organicresearch+Googlemap<br />Not many 3rd parties (Trip Advisorwas the 1st but on 5th position)<br />Separatewebsite for the restaurant of the hotel<br />
  4. 4. EASY TO FIND?<br />Le General Paris:<br />Les Jardins du Marais:<br />
  5. 5. EASY TO USE?<br />Le General Paris:<br />Not convenient: no signinforms us thatwe have to click on the picture to enter the actualwebsite = loss of time<br />Once we are on the website, everythingisclear, wecanaccess all the information weneed by clicking on the links.<br />Les Jardins du Marais:<br />Websiteisveryconvenient to use: everythingis on the main page.<br />
  6. 6. EASY TO USE?<br />Le General Paris:<br />Les Jardins du Marais:<br />
  7. 7. ENGAGEMENT?<br />Le General Paris:<br />Clients can contact the hotel via email, direct message (evenintroduceyou to the personyouwillbe in contact with), phone, and theycanleavereviews and see the hotelguests’ comments.<br />Les Jardins du Marais:<br />The same information are provided (phone number, email and direct message possibility). The differencewith the other site isthat direct messages are secured.<br />Hotel proposes newsletters.<br />
  8. 8. ENGAGEMENT?<br />Le General Paris:<br />Les Jardins du Marais:<br />
  9. 9. EASY TO SHARE?<br />Le General Paris:<br />The on-site digital tools are Facebook and the hotel blog.<br />On the blog, the hotelgathered the main social networks likeTwitter, Flickr, Funky videos etc. On the blog, there are also RSS feed and Atomfeed .<br />Les Jardins du Marais:<br />The on-site digital tools are Facebook, Twitter and the hotel blog.<br />
  10. 10. EASY TO SHARE?<br />Le General Paris:<br />Les Jardins du Marais:<br />
  11. 11. QUALITATIVE<br />
  12. 12. Marketpositioning?<br />Le General Paris:<br />The hotelwants to attract people not interested in standardizedhotel, people whowant a luxury, trendy and cosy atmosphere, feeling more like home withpersonal attention providedfrom the staff.<br />Les Jardins du Marais:<br />The hotelwants to attract people who are looking for a quiet, silent, convivial and luxury place at the heart of the busy Paris. It is more a hotel for the couples and families.<br />
  13. 13. Distinctive?<br />Le General Paris:<br />The hotelaffirmsitself by the personnalized design of the website (ex: 3D presentation of each room), music reflecting the atmosphere of the hotel, a textwrittenlike a poem (very short sentences and no verb) and adressing the customersdirectly and makinghimfeellike home and familiar to the place.<br />Les Jardins du Marais:<br />The photos on the main representsverywell the specificity of the hotel, designed by a uncommoncreator: Stark<br />Texts are veryrich in information but neutralcompared to Le General.<br />
  14. 14. Distinctive?<br />The physical aspect of the hotelitself, reflected by the photos, proves the unique identity of the hotel.<br />The design of the websiteitselfispersonnalized, withpictures and music.<br />
  15. 15. Expressedlevel?<br />Le General Paris:<br />From the start, the websiteconveys a cosy and chic atmospherethrough the text (use of vocabulary) and the pictures. The guests know they are dealingwith a upscalehotel, offering a cosy and trendyatmosphere.<br />Les Jardins du Marais:<br />From the start, on the 1st page, the hotelaffirmsitspositioning as a Boutique hotel, so not part of a standardizedchain.<br />
  16. 16. What to do to improve?<br /> Le General Paris:<br />AddlanguageslikeSpanish, German, Russian, Chinese etc.<br />Improve the main page by making more obvious the entry in the website (ex: write on the photo « Click here to enter »)<br />Introduce the team to make the site even more personal<br />Add a career and opportunitieslink<br />Create a mobile application<br />Les Jardins du Marais:<br />The hotelalready has a verycompletewebsiteso not manyimprovement are to bedone.<br />Theycouldaddvideos and a 3D tour of the hotel<br />Addaccess to hotelguestscomments and the possibility to add new reviews.<br />
  17. 17. CONCLUSION<br />Both the hotels have a verywell design website, includingmost of the modern digital tools to shareinformation with the clients and makethemparticipate to the hotel ‘s life and popularitygrowth.<br />Hotels use manypictures and videosso the sites are not onlyconvenient and rich in information but alsoveryentertaining, appealing and enjoyablefor the potentialguests.<br />A few detailsmaybeimproved for both of them but itwill not really impact theirefficiency and attraction.<br />We notice thatboth have a verydistinguish and personal design whichreflect the personnality of eachhotel. Theygive a clear image of the atmospheretheywant to conveyso the client knows straight awaywhetherthey are the kind of hotelsthey are looking for.<br />

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