LEWEB’13 THE NEXT TEN YEARS
19/12/2013

Laurent Reich
THE FUTURE …
FRED WILSON

http://youtu.be/R43OKYmGbhU

1) We are making a transition from bureaucratic hierarchies to technology-driven...
GUY KAWASAKI

http://youtu.be/06eZ5bEQDqU

“The most important thing is to create a prototype.
Most forecasts, business pl...
DIGITAL / PHYSICAL
PHIL LIBIN
CEO Evernote

http://youtu.be/N6IXQWGV9yk

One mission : Help people in their productivity!

3 revenue streams:...
REDUCING FRICTION
http://youtu.be/vnkvNQ2V6Og
TRAVIS KALANICK
Co-founder & CEO Uber
One mission : Deliver a service in 5 minutes!

Disruptin...
David MARCUS
President Paypal

http://youtu.be/HfnOu77f7Rk

One mission : If we're successful, we'll make payments invisib...
ARTIFICIAL INTELLIGENCE
http://youtu.be/LgRrUL3g91Q
Bruno MAISONNIER
Director Aldebaran Robotics
One mission : produce autonomous humanoid robots
...
CONNECTED OBJECTS
Tony FADELL
CEO Nest

http://youtu.be/377oDvnrk5M

One mission : create and reinnovate unloved products in the home

“Our ...
Henry SEYDOUX
Founder & CEO Parrot

http://youtu.be/-fbHzGdjudQ

One mission : design “toys” for adults and kids!

“We inv...
Kamil Adamczyk
Founder Clinic
LeWeb 2013 Startup Winner

NeuroOn: World's first sleep mask for polyphasic sleep
Monitor myself
3D PRINTER
Stijn van der Linden

Virto

Mary Huang

Continuum
QUICK CONTENT
POWER OF SOCIAL
George COLONY
CEO Forrester Research

http://youtu.be/rOfhosGqKfk

The age of the customer
• Customers can price more accu...
Gary VAYNERCHUK
Author

http://youtu.be/en3dIOtEzUU

Go deep, not wide!

« What is important in relationship is
the depth ...
Chris DANIELS
Vice President Facebook

http://youtu.be/aV0BB7fS96E

1.15 billion user actually: target ONE MORE BILLION

«...
INNOVATE OR DISRUPT
Brian SOLIS
Altimeter Group

http://youtu.be/Y_JXcl4dIGQ

“ Innovation or disrupt”

We are all connected now

The Generati...
Brian SOLIS
Altimeter Group
“ Innovation or disrupt”

“Do you want to be the first to market - or the
second mouse? The se...
Brian SOLIS
Altimeter Group
“ Innovation introduces us to something, disruption is what changes our life.”

If you start w...
Brian SOLIS
Altimeter Group

1.
2.
3.
4.
5.
6.
7.
8.

HAVE A MISSION THAT MATTERS
THINK BIG BUT START SMALL
STRIVE FOR CON...
DESIGN
… conclusion
LeWeb’13
10 insights for future
• Make PROTOTYPE rather than a power-point
• DISRUPTIVE marketing and retail for disruptiv...
Feed back le web 13 in paris - laurent reich
Feed back le web 13 in paris - laurent reich
Feed back le web 13 in paris - laurent reich
Feed back le web 13 in paris - laurent reich
Feed back le web 13 in paris - laurent reich
Feed back le web 13 in paris - laurent reich
Feed back le web 13 in paris - laurent reich
Feed back le web 13 in paris - laurent reich
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Feed back le web 13 in paris - laurent reich

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This a summary for the last session of LeWeb in Paris (december 2013) share by Learning at L'Oréal. Thanks to Loic le Meur for inspiration.

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Feed back le web 13 in paris - laurent reich

  1. 1. LEWEB’13 THE NEXT TEN YEARS 19/12/2013 Laurent Reich
  2. 2. THE FUTURE …
  3. 3. FRED WILSON http://youtu.be/R43OKYmGbhU 1) We are making a transition from bureaucratic hierarchies to technology-driven networks. • • • Twitter. Replaces the newspaper YouTube. TV was hierarchical. Now all of us are video creators. SoundCloud. Anybody can create audio or music. 2) Unbundling. • • • Banking is being unbundled. Banks used to do everything. Now entrepreneurs are picking off services. Entertainment. Used to be that you’d get it all on cable. Now we get Netflix and YouTube on our phones. Hulu. A la carte. Airplay, Chromecast. Education. It’s expensive to put a lot of students in a building with a professor up front of every class. 3) We are all now personally a node on the network. • • Mobiles are key. If forced to make a choice between phone and desktop, we go with the phone. This change is profoundly impacting the world of transportation. Rental cars. Delivery. Payments.
  4. 4. GUY KAWASAKI http://youtu.be/06eZ5bEQDqU “The most important thing is to create a prototype. Most forecasts, business plans, power points are bullshit. If you build a prototype and people like it, you may never have to do anything else.” “Never ask anyone to do something you would not do. You don’t ask your employees vendors or customers to do something you won’t do.” SEE THINGS THROUGH YOUR CUSTOMER’S EYES. BUILD THE PRODUCT YOU WANT TO USE AND HOPE IT SOLVES A PROBLEM
  5. 5. DIGITAL / PHYSICAL
  6. 6. PHIL LIBIN CEO Evernote http://youtu.be/N6IXQWGV9yk One mission : Help people in their productivity! 3 revenue streams: • Evernote Premium • Evernote Business • Evernote Market +55 % revenue with Evernote Market in 3 months 51% of orders are from FREE users
  7. 7. REDUCING FRICTION
  8. 8. http://youtu.be/vnkvNQ2V6Og TRAVIS KALANICK Co-founder & CEO Uber One mission : Deliver a service in 5 minutes! Disrupting a very old industry. “Uber is a cross between lifestyle and logistic.” “When you’re delivering cars in 5 minutes, you can deliver lots of things in 5 minutes!” “Put your heart and soul in your idea ! And sometimes it’s work !.”
  9. 9. David MARCUS President Paypal http://youtu.be/HfnOu77f7Rk One mission : If we're successful, we'll make payments invisible! “Online payments will look completely different in the next decade, and Bitcoin has a better chance at revolutionizing commerce than the NFC tap-to-pay technology.” “I think the retail chains will have to reinvent themselves : • They'll be showrooms where people can check out products then buy them later online. • They'll be logistics centers where people can pick up items quickly that they ordered online. • They'll be warehouses from which companies can ship products quickly to online purchasers.” Beacon “The world of money must be reinvented … it must become mobile!” “At Paypal, we build the next generation POS system …”
  10. 10. ARTIFICIAL INTELLIGENCE
  11. 11. http://youtu.be/LgRrUL3g91Q Bruno MAISONNIER Director Aldebaran Robotics One mission : produce autonomous humanoid robots “In 10 years there will be robots in every single house and shop...” “Robots are an extension of the digital into the physical, and provide a whole new interface.” “His robots can read your emotions and behave accordingly.”
  12. 12. CONNECTED OBJECTS
  13. 13. Tony FADELL CEO Nest http://youtu.be/377oDvnrk5M One mission : create and reinnovate unloved products in the home “Our customers interact with their devices all the time.” “There are 96 countries where there are Nest Thermostats and we don't explicitly sell to them. With Nest Protect - it's 40 in nine days.” “it's a mass market product, and most people don't think about these sorts of products. You need disruptive marketing to makes sure they see it the way they do smartphones or other consumer products.”
  14. 14. Henry SEYDOUX Founder & CEO Parrot http://youtu.be/-fbHzGdjudQ One mission : design “toys” for adults and kids! “We invent nothing, we evolve what already exists.” "I like products that are Fun"
  15. 15. Kamil Adamczyk Founder Clinic LeWeb 2013 Startup Winner NeuroOn: World's first sleep mask for polyphasic sleep
  16. 16. Monitor myself
  17. 17. 3D PRINTER
  18. 18. Stijn van der Linden Virto Mary Huang Continuum
  19. 19. QUICK CONTENT
  20. 20. POWER OF SOCIAL
  21. 21. George COLONY CEO Forrester Research http://youtu.be/rOfhosGqKfk The age of the customer • Customers can price more accurately • They can share critiques • They can buy from anyone everywhere. People's decisions are being increasingly influenced by online reviews. 22% of European buyers have bought from websites outside their own country. Mobile Mind Shift Index
  22. 22. Gary VAYNERCHUK Author http://youtu.be/en3dIOtEzUU Go deep, not wide! « What is important in relationship is the depth and not only the width. » The Big Social Mistakes : • Do your storytelling on social media. • Look at the 10 hashtags that are trending and being creative around that. • Don't give the same photo in Pinterest and Facebook. • Stop linking your Twitter and Facebook. « Give, give, give and then you earn the right to ask for something. »
  23. 23. Chris DANIELS Vice President Facebook http://youtu.be/aV0BB7fS96E 1.15 billion user actually: target ONE MORE BILLION « 3 years ago Facebook was still a desktop company: we made a bug shift to mobile first. » “On the advertising side it is true that mobile has become a bigger percentage of our business. But perhaps even more importantly is the growing role of mobile in the way we deliver our services to consumers.” "I haven't seen the perfect user experience that captures what I believe social commerce can be -- and I do believe commerce is naturally social,“ « The only thing i can be sure : user experience will be amazing in a few years. »
  24. 24. INNOVATE OR DISRUPT
  25. 25. Brian SOLIS Altimeter Group http://youtu.be/Y_JXcl4dIGQ “ Innovation or disrupt” We are all connected now The Generation-C « A teenager can concentrate on homework 6 minutes before switching to a tech distraction. »
  26. 26. Brian SOLIS Altimeter Group “ Innovation or disrupt” “Do you want to be the first to market - or the second mouse? The second mouse gets the cheese in the mousetrap?” Apple takes a design-thinking approach to the market. That's why no-one in the audience has the Galaxy Gear watch - but the majority would buy an Apple watch. “ Innovation introduces us to something, disruption is what changes our life.” « The next 10 years will be defined by those who do more than innovate … the future lies in the hands of those who disrupt markets and industries. »
  27. 27. Brian SOLIS Altimeter Group “ Innovation introduces us to something, disruption is what changes our life.” If you start with "why", you're already empathetic in your approach. This is how you do it: • Empathy - identify the problem • Context - understand its context • Creativity - come up with many solutions • Rationality - apply logic to figure out what to do next. Then you build your business on these 3 pillars: • Vision • Knowledge • Resources “Future is a blank page and all begins in your heart.”
  28. 28. Brian SOLIS Altimeter Group 1. 2. 3. 4. 5. 6. 7. 8. HAVE A MISSION THAT MATTERS THINK BIG BUT START SMALL STRIVE FOR CONTINUAL INNOVATION, NOT INSTANT PERFECTION LOOK FOR IDEAS EVERYWHERE SHARE EVERYTHING SPARK WITH IMAGINATION, FUEL WITH DATA BE A PLATFORM NEVER FAIL TO FAIL http://www.google.com/think/articles/8-pillars-of-innovation.html
  29. 29. DESIGN
  30. 30. … conclusion
  31. 31. LeWeb’13 10 insights for future • Make PROTOTYPE rather than a power-point • DISRUPTIVE marketing and retail for disruptive product • Tell a STORY on your product • Focus on USER EXPERIENCE • UNBUNDLE product • Think MOBILE FIRST, leapfrog from web to mobile • Extend digital world to REAL WORLD • CONNECT home, people, object … • Consider SHARING and DEMOCRATIZATION of physical world • Make the thing SIMPLE for everybody

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