Masters in digital marketing /MSc in Digital Marketing


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The Master in Digital Marketing from UCD Michael Smurfit Graduate Business School is offered in 2 formats: a part time 2 year Masters in Digital Marketing for busy (digital) marketing executive and on a 1 year full time Masters in Digital Marketing for business graduates who wish to work as digital marketers and/or for multinationals (google, facebook etc...) all based here in Dublin. This is a practical digital marketing course, taught by leading digital marketing practitioners and academics. The objectives of the program are
To develop an analytical perspective on how digital marketing fits into modern business and where it can make its greatest contribution.
To develop a thorough understanding of how digital technology can be used to improve the effectiveness and efficiency of marketing at all stages of the business value chain.
To develop practical skills in applying digital technologies such as online advertising, social media marketing, e-CRM systems and data analytics in running the modern business.
To combine theory and practice in all aspects of digital marketing so as to be of significant value to employers immediately upon completion of the programme.

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Masters in digital marketing /MSc in Digital Marketing

  1. 1. MSc in Digital MarketingBy Dr. Laurent Muzellec, Programme DirectorMSc. In Digital Marketing
  2. 2. UCD MSc. in Digital Marketing: Key Features• 2 offerings : Executive (part time/2 years) and Graduate (full time/ 1 year)• International Reputation of UCD Smurfit Business School• State of the art facilities.
  3. 3. UCD MSc. in Digital Marketing: Key Features• Program Content: analytical as well as practical focus• International experts and guest lecturers• Strong partnership with major digital multinational companies with European headquarters based in Dublin.
  4. 4. Offering 1: MSc Digital Marketing -Executive - (Part Time/ 2 years/ Evening Delivery)
  5. 5. Offering 2: MSc Digital Marketing Graduate, (Full time/ 1 year/ Daytime Delivery) –Launch Sept 2013-
  6. 6. 5 Core ModulesMarketing in Digital ContextDigital Marketing Communications(Social and Mobile)Web Data Analytics & e-CRMDigital Marketing Tools inc. GoogleAdwords, Facebook Marketing,LinkedIn, Hubspot…(core module forFull Time/ option for Part-Time)Digital Business Model & e-commerce (core Module for Executiveand Option for full time)Applied Digital Project
  7. 7. 3 Electives (options) to choose from:Digital Marketing ToolsDigital Business Model & e-commerceBrand ManagementICT Project ManagementAchieving Business Value ICTConsumer MarketingCreativity Innovation & Entrepreneurship… And much more….
  8. 8. Keep in Touch