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The Master in Digital Marketing from UCD Michael Smurfit Graduate Business School is offered in 2 formats: a part time 2 year Masters in Digital Marketing for busy (digital) marketing executive and on a 1 year full time Masters in Digital Marketing for business graduates who wish to work as digital marketers and/or for multinationals (google, facebook etc...) all based here in Dublin. This is a practical digital marketing course, taught by leading digital marketing practitioners and academics. The objectives of the program are
To develop an analytical perspective on how digital marketing fits into modern business and where it can make its greatest contribution.
To develop a thorough understanding of how digital technology can be used to improve the effectiveness and efficiency of marketing at all stages of the business value chain.
To develop practical skills in applying digital technologies such as online advertising, social media marketing, e-CRM systems and data analytics in running the modern business.
To combine theory and practice in all aspects of digital marketing so as to be of significant value to employers immediately upon completion of the programme.