Association Française pour le Sans Contact
                 Mobile (AFSCM)
Facilitating the development of mobile contactl...
Outline


    Profile
•
    Objectives
•
    « Customer » benefits and « Partners » program
•
    Charter & membership
•
Mobile NFC: turning a complex ecosystem
into a sustainable market



                  Mobile operators promote SIM-based ...
Why make a move now ?




                                    Many succesful trials have been
                            ...
Mobile NFC success factors: multiple
services, multiple operators




       End users demand multiple services the mobile...
Adoption hurdles vs Drivers


• No obvious spark to ignite take-up
• Many merchants can’t see a clear business case
• Netw...
From single application trials to a variety
of mobile NFC services

 « vertical » working groups
                         ...
AFSCM Profile


• AFSCM: Association Française du Sans Contact Mobile
  (non-profit organization under French law of 1901)...
Outline


    Profile
•
    Objectives
•
    « Customer » benefits and « Partners » program
•
    Charter & membership
•
Objectives


• Present a one-stop window to professionals and
  organizations in the mobile NFC eco-system
       • To del...
Going from trials to mass market
deployment



                        Feedback
        Pilot




   « Friendly » users   ...
Outline


    Profile
•
    Objectives
•
    « Customer » benefits and « Partners » program
•
    Charter & membership
•
« Customer» benefits of mobile NFC
services

To consolidate multiple services in a single NFC handset :

   – I can sign u...
Why become a corporate member of
AFSCM ?

To reach all of my customers, regardless of their MNO :


   – Mobile handsets w...
Outline


    Profile
•
    Objectives
•
    « Customer » benefits and « Partners » program
•
    Charter & membership
•
Charter and membership


    3 member categories:
•
     – MNOs (founders)
     – MVNOs
     – Associate members: service ...
AFSCM Governance

                                                                   Participants
                        ...
Thank you!
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French Mobile Contactless Services Association

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Introduction to the French Mobile Contactless Services Association launched by the MNOs

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French Mobile Contactless Services Association

  1. 1. Association Française pour le Sans Contact Mobile (AFSCM) Facilitating the development of mobile contactless services
  2. 2. Outline Profile • Objectives • « Customer » benefits and « Partners » program • Charter & membership •
  3. 3. Mobile NFC: turning a complex ecosystem into a sustainable market Mobile operators promote SIM-based services, since they operate the SIM cards and can maintain a secure execution environment on the SIM Handset Service providers manufacturers Chip makers and SIM card vendors
  4. 4. Why make a move now ? Many succesful trials have been conducted, confirming both end users and service providers expectations for mobile NFC service launch Ticketing : Toulouse, Manchester, Paris Transport: Nice, Caen, Grenoble, Strasbourg Payment: SIM and handsets are available Caen, Strasbourg for a 2009 launch date following the ETSI standard release in february 2008
  5. 5. Mobile NFC success factors: multiple services, multiple operators End users demand multiple services the mobile handset is almost always with them on the go and can host practically all of the services they use the most frequently Service providers expect support from all mobile operators so that they can reach all of their existing customers and future prospects
  6. 6. Adoption hurdles vs Drivers • No obvious spark to ignite take-up • Many merchants can’t see a clear business case • Network effects will take time to kick in But.. • On a positive note: end user control, simplicity, speed
  7. 7. From single application trials to a variety of mobile NFC services « vertical » working groups Common interfaces Payment Consistent customer experience Interoperabiliy (tags, handsets) Loyalty/couponing Loyalty/couponing Transport International standards Ticketing Application integration Access
  8. 8. AFSCM Profile • AFSCM: Association Française du Sans Contact Mobile (non-profit organization under French law of 1901) • Founded by 3 mobile network operators (Bouygues Telecom, Orange, SFR) April 24, 2008 • Headquartered in Paris • President : Laurent Herbillon (Bouygues Telecom) • Mission statement: Facilitate technical development and mass market deployment of mobile NFC services in France
  9. 9. Outline Profile • Objectives • « Customer » benefits and « Partners » program • Charter & membership •
  10. 10. Objectives • Present a one-stop window to professionals and organizations in the mobile NFC eco-system • To deliver a consistent message to end users and enterprises about the benefits of mobile NFC services • To identify a set of mobile NFC services that will be supported by both MNOs and services providers – To facilitate service deployment with harmonized MNO processes – To develop common specifications (SI interfaces, NFC tags, handsets, etc), for interoperability and industry –wide support by manufacturers • Turn Mobile NFC into a full-fledged industry – From single-application vertical working groups to a diversity of mobile NFC services – From local trials to mass market deployment for 53 million potential customers in France, with multiple operators
  11. 11. Going from trials to mass market deployment Feedback Pilot « Friendly » users 53 million mobile users Harmonized 1st level support Consistent end user experience Common brand and logo for mobile NFC Eco-system education NFC handset guidelines
  12. 12. Outline Profile • Objectives • « Customer » benefits and « Partners » program • Charter & membership •
  13. 13. « Customer» benefits of mobile NFC services To consolidate multiple services in a single NFC handset : – I can sign up for multiple trusted services distinguished by the AFSCM brand – I can read with my handset trusted NFC tags distinguished by the AFSCM brand – In the event of a loss or theft , I can suspend all my services simply by notifying my mobile network operator – In the event of a handset swap or a shift to another MNO, I can have all my services and application data transferred simply to my new handset or SIM – If I need assistance for a particular service, I can call either my MNO or the service provider, at my own discretion
  14. 14. Why become a corporate member of AFSCM ? To reach all of my customers, regardless of their MNO : – Mobile handsets will be compatible with all the readers approved by AFSCM – Consistent customer experience regardless of the MNO – MNO support to promote mobile NFC services with a common brand and logo – MNO after-sale and service life-cycle support – Simplified NFC service/data transfer from one MNO to another
  15. 15. Outline Profile • Objectives • « Customer » benefits and « Partners » program • Charter & membership •
  16. 16. Charter and membership 3 member categories: • – MNOs (founders) – MVNOs – Associate members: service providers (banks, public transportation , ticketing, retail, etc..), handset makers, SIM vendors or technical partners, either directly or via their trade association Commissions: prepare recommendations and specifications. To date: • – Technical – Communication – Process – Risk management and et security – Privacy Membership: entry fee (waived for 2008-2009) • and yearly membership fee (1 000 €), new members must be approved by the Board. Members get to participate in the commissions .
  17. 17. AFSCM Governance Participants Mission P. Roussel (OF) Define high level recommendation S. Lebas (SFR) Make strategic decisions Board L. Herbillon (ByT) Control management Every other month Guests:Management commitee B. Javelot (OF) S. Lebas (SFR) Supervise operations Management commitee Monitor progress of working groups B. Prexl (ByT) fortnightly P. Noizat (GM AFSCM) Ensure day-to-day operations General manager Make operations recommendations Presidents of commissions Lead discussions and work per Contributing members/experts agenda Projetc leaders AFSCM Commissions Finalize deliverables weekly Submit decisions to Board, if Staff AFSCM need be Guests (non-members)
  18. 18. Thank you!

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