Online Multimedia
Strategy
(for Business)
Laurent Bridenne

Online Multimedia
- Benefits -
• Increase Business Agility
• Increase Customer Engagement & Preference
• Decrease Travel & Event Costs
• Increase Brand Awareness

Online Multimedia
• YouTube -vs- Managed Multimedia Platform?
✓ Grab users from large social video sites (YouTube, Blip.tv, etc.) to drive business
into your managed web properties
✓ Maintain control over user experience, quality, editorial, ads and pre-rolls with
Managed Multimedia Platform
✓ Record once, re-purpose in various communication programs
(sales, marketing, training, etc.) and presentation systems (web-based,
projection, digital-signage, etc.)
✓ Enable more than just ‘video’ (screencasts, podcasts, interactive tours, etc.)

Media
Communications

“Tell me, and I will forget
Show me, and I may not remember
Involve me, and I will understand”
Benjamin Franklin

- Takeaways -
• Involve users to experience a product
versus lecturing them about it
(interactive tour versus linear video)
• Enable two-way communications for
stronger relationship (chats, forums)
• Learn about your audience
(Lead scoring, registration, preferences)

Media Communications
- Extending the reach -
• Social Media (twitter, twitpic, facebook)
• Social Video (YouTube, Blip.tv,Vimeo, etc.)
• Cross-Pollinate content on trusted 3rd
party sites and industry maven blogs
• Make your media assets “SEO friendly”

Media Communications
- Practical Usage -
• Live Webcasting with Chat
• Virtual Events
• Interactive Tours
• Podcasts (iTunes, MRSS, etc.)
• Digital Signage

Online Multimedia
Platform

Online Multimedia Platform
- Benefits -
• Centralized library of assets
• Centralized Player Management
• Dynamic Publishing
• Consistent User Experience
• Personalized Experiences

Online Multimedia Platform
- Technical Strategy -
• Leverage Best-of-Breed Solutions
(Commenting, Sub-titling, Syndication, etc.)
• Enable Digital Media Workflows from
Capture to Distribution
(Increase Flexibility, Decrease Turn-around Time)
• Media Development Templates
(Lower Internal/External Production Costs)

Online Multimedia Platform
- Integration Points -
• Analytics System / Lead Scoring
• Online Store
• LDAP
• Web Publishing System
• Content Management System
• Search

Online Multimedia Platform
- Delivery -
• Localize content
• Localize players
• Adaptive Streaming
• Support Mobile Devices
• Set-top Box

Online Multimedia Platform
- Analytics -
• Audience Measurement
✓ User Information, Engagement & Preferences
• Business Measurement
✓ Market Pipeline, Lead scoring, Purchases made
• Viral Measurement
✓ Embeds, Referrals, Sharing, Commenting, etc.

Online Multimedia
Strategy
(for Business)
Laurent Bridenne