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Media trust presentation @google

by Laurence Parkes on Apr 27, 2010

A presentation to help Charities to make the most of digital and create more effective integrated marketing campaigns.

A presentation to help Charities to make the most of digital and create more effective integrated marketing campaigns.

http://www.slideshare.net	7
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Zayneb Khan , Adult Services Co-ordinator at Sandwell Asian Family Support Services 1 year ago

What digital means for integrated comms
Or...
GCSE Electronics Revision
Meat World Digital World Medium Medium Person Person Services Money
Meat World Digital World Medium Medium Person Person Services Money Intrigue Persuasion Buzz Conversion
Intrigue Persuasion Buzz Conversion Input OR logic Gate Relay Output
Intrigue Persuasion Buzz Conversion Input
Intrigue Persuasion Buzz Conversion Input OR logic Gate
Intrigue Persuasion Buzz Conversion Input OR logic Gate Relay
Intrigue Persuasion Buzz Conversion Input OR logic Gate Relay Output
Intrigue Persuasion Buzz Conversion Input OR logic Gate Relay Output
Intrigue Persuasion Buzz Conversion Augmented advertising Transmedia Storytelling Harness Social media Allow action
- Allow deeper involvement
- Tell story over multiple media
- Encourage/ harness buzz
- Avoid Coitus Interruptus
So, all those hours of Physics GCSE weren’t for nothing…