Media trust presentation @google

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A presentation to help Charities to make the most of digital and create more effective integrated marketing campaigns.

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Media trust presentation @google

  1. 1. What digital means for integrated comms
  2. 2. Or...
  3. 3. GCSE Electronics Revision
  4. 6. Meat World Digital World Medium Medium Person Person Services Money
  5. 7. Meat World Digital World Medium Medium Person Person Services Money Intrigue Persuasion Buzz Conversion
  6. 8. Intrigue Persuasion Buzz Conversion Input OR logic Gate Relay Output
  7. 9. Intrigue Persuasion Buzz Conversion Input
  8. 12. Intrigue Persuasion Buzz Conversion Input OR logic Gate
  9. 15. Intrigue Persuasion Buzz Conversion Input OR logic Gate Relay
  10. 17. Intrigue Persuasion Buzz Conversion Input OR logic Gate Relay Output
  11. 20. Intrigue Persuasion Buzz Conversion Input OR logic Gate Relay Output
  12. 21. Intrigue Persuasion Buzz Conversion Augmented advertising Transmedia Storytelling Harness Social media Allow action
  13. 22. <ul><li>Allow deeper involvement </li></ul><ul><li>Tell story over multiple media </li></ul><ul><li>Encourage/ harness buzz </li></ul><ul><li>Avoid Coitus Interruptus </li></ul>
  14. 23. So, all those hours of Physics GCSE weren’t for nothing…

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