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www.laurencejennings.com
YOUR
BRANDED
CONTENT
PLANNING AND EXECUTING
FANTASTIC CONTENT-FIRST
DIGITAL MARKETING
www.laurencejennings.com
YOUR
BRANDED
CONTENT
IT’S SIMPLE!
www.laurencejennings.com
YOUR
BRANDED
CONTENT
ENQUIRY
LEAD
SALE
OWNED
DIGITAL
CHANNELS
OFFLINE
CHANNELS
PAID
DIGITAL
CHANNELS
EARNED
DIGITAL
CHANNELS
www.laurencejennings.com
YOUR
BRANDED
CONTENT
BUT IT’S AN ONGOING
PROCESS
www.laurencejennings.com
PLAN
CREATEDELIVER
REVIEW
YOUR
BRANDED
CONTENT
www.laurencejennings.com
YOUR
BRANDED
CONTENT
BEFORE YOU DO
ANYTHING…
www.laurencejennings.com
YOUR
BRANDED
CONTENT
ASK THE RIGHT QUESTIONS
www.laurencejennings.com
WHAT?WHEN?HOW?WHY?WHO?
YOUR
BRANDED
CONTENT
www.laurencejennings.com
YOUR
BRANDED
CONTENT
THEN…
www.laurencejennings.com
YOUR
BRANDED
CONTENT
WRITE IT DOWN
“86% of businesses are doing some form of
content marketing but only 36% have a plan.”
CMA - 2015
www.laurencejennings.com
EDITORIAL
CALENDAR
DAILY
TICKLIST
MONTHLY
PLAN
OVERALL
STRATEGY
YOUR
BRANDED
CONTENT
www.laurencejennings.com
YOUR
BRANDED
CONTENT
HOLD UP. DON’T FORGET
TO PREP THE STAGE FOR
THE SHOW
www.laurencejennings.com
ANALYTICS
SETUP
CONNECTED
CHANNELS
CONSISTENT
BRANDING
YOUR
BRANDED
CONTENT
www.laurencejennings.com
YOUR
BRANDED
CONTENT
BUILD YOUR AUDIENCE
www.laurencejennings.com
USE
HASHTAGS
FOLLOW &
UNFOLLOW
CONSIDER
PAYING
BE ACTIVE
AND
ALTRUISTIC
YOUR
BRANDED
CONTENT
www.laurencejennings.com
YOUR
BRANDED
CONTENT
VOILA! NOW YOU CAN START
CONTENT MARKETING
www.laurencejennings.com
YOUR
BRANDED
CONTENT
SO TO RECAP:
• DO YOUR RESEARCH
• PLAN WHAT TO CREATE
• DECIDE WHERE TO SHARE IT
• PREPARE THE CHANNELS
• BUILD AN AUDIENCE
• START THE CONTENT CYCLE

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Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing