PR In Gear


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PR In Gear

  1. 1. PR In Gear: <br />Advocating Your Chapter and Community<br />▪ DePaul University ▪<br />
  2. 2. Tweet Your Quiz Answers using<br />#SparkPR<br />
  3. 3. SPARK<br />n: a hot glowing particle of struck from <br />a larger mass<br />n: something that sets off <br />a sudden force<br />n: a latent particle capable of growth or developing<br />Source: Merriam-Webster <br />
  4. 4. A<br />PARK<br />S<br />
  5. 5. S: Start With a Purpose<br />SPARK<br />
  6. 6. DePaul PRSSA executive and general board members go beyond campus grounds to make change at a philanthropy event<br />
  7. 7. ▪ S: Start With a Purpose ▪<br />Challenge and stretch your <br />Chapter in new ways<br />Putting a non-traditional twist <br />on a pre-professional organization<br />SPARK<br />
  8. 8. ▪ S: Start With a Purpose ▪<br />Fresh opportunities eventually become a constant, serving as inspiration to become an “engagement staple” in your Chapter<br />SPARK<br />
  9. 9. Motivate, encourage, and utilize all of the members in your chapter to participate in philanthropy efforts<br />
  10. 10. ▪ S: Start With a Purpose ▪<br />Keep the atmosphere unexpected to retain current members and help recruit <br />prospective ones<br />SPARK<br />
  11. 11. A<br />S ARK<br />P<br />
  12. 12. P: Provide Involvement <br />Opportunities<br />SPARK<br />
  13. 13. Increased involvement provides an extra benefit to your members<br />Executive Board Position: Vice President of Advocacy, Philanthropy and Diversity<br />▪ P: Provide Involvement Opportunities ▪<br />SPARK<br />
  14. 14. Philanthropy provides a great way to get members involved<br />
  15. 15. Active member involvement is an essential element of any effort<br />
  16. 16. New to DePaul University PRSSA:<br />Committees!<br />▪ P: Provide Involvement Opportunities ▪<br />SPARK<br />
  17. 17. Members of the events, public relations, and philanthropy committees provide vital support for a philanthropic event<br />
  18. 18. Quiz Time!<br />Committees provide ________ for general board members in your Chapter. <br /> temporary positions<br />(b) different sets of interests<br />(c) involvement opportunities<br />(d) a model<br />Tweet A, B, C, or D <br />followed by #SparkPR <br />
  19. 19. A<br />SP RK<br />A<br />
  20. 20. A: Activate Relationships<br />
  21. 21. ▪ A: Activate Relationships ▪<br />Utilizing Existing Relationships<br />Look to your local community <br />and beyond the obvious<br />SPARK<br />
  22. 22. Build your network and reinforce previously established connections<br />
  23. 23. Dig for local existing events<br />▪ A: Activate Relationships ▪<br />Volunteers work together for Prevent Child Abuse America and its Wrigley Start Early Run<br />SPARK<br />
  24. 24. Seek opportunities to integrate<br />There is always room <br />to strengthen ties <br />▪ A: Activate Relationships ▪<br />SPARK<br />
  25. 25. Filter your school into the community<br />▪ A: Activate Relationships ▪<br />Members of DePaul PRSSA get to work at Vincentian Service Day<br />SPARK<br />
  26. 26. Members tend to an outdoor space for a developing neighborhood during DePaul’s annual Vincentian Service Day in May<br />
  27. 27. ▪ A: Activate Relationships ▪<br />SPARK<br />
  28. 28. Connect with other on-campus organizations<br />▪ A: Activate Relationships ▪<br />SPARK<br />
  29. 29. Stay on top of Current Events<br />▪ A: Activate Relationships ▪<br />SPARK<br />
  30. 30. Work with existing on-going charities<br />▪ A: Activate Relationships ▪<br />SPARK<br />
  31. 31. Quiz Time!<br />Existing opportunities provide ________ for philanthropic efforts.<br /> a starting point<br />(b) decorations<br />(c) volunteers<br />(d) DePaul Men’s Acapella Choir<br />Tweet A, B, C, or D <br />followed by #SparkPR <br />
  32. 32. A<br />SPA K<br />R<br />
  33. 33. R: Relate to Your Chapter<br />SPARK<br />
  34. 34. Taking Your Chapter <br />to the Next Level<br />You have the tools . . . so let the <br />construction begin!<br />▪ R: Relate to Your Chapter ▪<br />SPARK<br />
  35. 35. DePaul PRSSA raised $600 for CharityWater on a budget of zero<br />We utilized relationships within our chapter and membership to secure participation from DMAC<br />
  36. 36. Promotional materials for the concert were displayed across DePaul’s campus<br />Members sell PRSSA’s Pepsi Share at the concert<br />
  37. 37. Start with what your Chapter <br />Knows:<br />What areas need modification <br />and improvement?<br />▪ R: Relate to Your Chapter ▪<br />SPARK<br />
  38. 38. Members bond at a Draft FCB agency visit<br />Expanding ties at Vincentian Service Day<br />Build relationships within your chapter so that your members feel like more than just part of the organization. Directly relate the success of your Chapter and the success of an individual member as being one in the same.<br />
  39. 39. A<br />SPAR<br />K<br />
  40. 40. K: Keep an Open Mind<br />SPARK<br />
  41. 41. Combine your connections<br />and opportunities<br />What sparks an interest<br /> in your Chapter?<br />▪ K: Keep an Open Mind ▪<br />SPARK<br />
  42. 42. Create a Survey<br />▪ K: Keep an Open Mind ▪<br />SPARK<br />
  43. 43. ▪ K: Keep an Open Mind ▪<br />Expand Your Event<br />Utilize all areas of talent within<br />Your Chapter<br />SPARK<br />
  44. 44. Utilize all of the talent in your chapter, whether it be from your social media gurus, media relations specialists, or art and design experts<br />
  45. 45. Quiz Time!<br />Directly relate the success of your chapter and the success of _______ as being one in the same.<br /> your philanthropic event<br />(b) a particular charity<br />(c) individual members<br />(d) our presentation<br />Tweet A, B, C, or D <br />followed by #SparkPR <br />
  46. 46. “Chapter News”<br /><br />Contact Danielle DuPree, <br />National Vice President of Public Relations<br /><br />
  47. 47. Congratulations to our winners!<br />Please join us on stage to collect your prize.<br />
  48. 48. Find our presentation online at:<br /><br />@hanayi<br />@kwilkes1<br />@kellynwieland<br />@annapemberton<br />@skeepskeep<br /><br />Save the Date!<br />Regional Activity: February 10-11<br />▪<br />