$100 Change: The Book


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This is a project I did for Natalie Sisson of SuitcaseEntrepreneur.com. Natalie brought together 100 Change Markers and asked them each to give their most important bites of wisdom, turning it into a 100 day email series and a digital eBook.

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$100 Change: The Book

  1. 1. $ 100 ChangeA blueprint for creating change, taking action and starting your dream project today 1
  2. 2. Focus On A Single Small Change Day 4 withThe results of big changes are dramatic, but they are often produced bylots of small, incremental, cumulative changes.So if you’re just starting out and feeling daunted by the challenge, focuson making a single small change. If you’re not yet in a position to helpothers, then make a change in your own life.Don’t worry how small it is - as long as it is measurable and meaningful.Click to tweet thisKeep doing this and learning from the results. Over time, you’ll start to seesome of the changes you create start to snowball, and you’ll know you’reonto something bigger... Mark McGuinness Mark is a Creative Business Coach, based in London and helping creative people worldwide via Lateral Action 9
  3. 3. Generosity Makes An Impact Day 12 withThe $100 is irrelevant. The challenge of starting a business for $100 is justa marketing gimmick.The way you see the world is what counts.The real question is, do you believe that you’re capable of starting, growingand sustaining a business?Click to tweet thisIf you do, are you hungry enough to accept the risk and challenges thatare part and parcel of entrepreneurship?If you can answer a resounding yes, then go for it and go big. Michael PortClick to see this quote visually on Pinterest and share it from there. Michael is a New York Times Bestselling author of four books including Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect and The Think Big Manifesto. Michael can be seen regularly on MSNBC and CNBC and receives the highest overall speaker ratings at conferences around the world. Why? Because his mission is to rally you to think bigger about who you are and what you offer 20
  4. 4. Create Content And Connections Day 17 withIf I only had $100 to start up a new business, I would find a cheap hostingservice and purchase a URL and a year of hosting.I would install Wordpress, set up a free template, and start writing articlesimmediately that are unique, full of personality, and provide a tremen-dous amount of very specific advice that solves a problem that peopleare struggling with.Click to tweet thisI’d use free social media tools like Twitter, Facebook, Pinterest, and Google+to connect with potential readers, readers, fans, and my personal heroes.I’d spend all of my free time creating new content, connecting with morepeople, and just trying to be as helpful as possible. Steve KambEventually, I’d ask the people reading the site “what are you struggling Steve is the creator ofwith the most right now?” and then find a way to create a product or ser- NerdFitness.com, a fitnessvice around that idea. community dedicated to helping average Joes and desk jockeys live healthier lives. While runningClick to see this quote visually on Pinterest and share it from there Nerd Fitness from his laptop, Steve has explored the ruins of Machu Picchu and Angkor Wat, dived with sharks on the Great Barrier Reef, flew a Wt plane in New Zealand, lived like James Bond in Monte Carlo, tracked animals in South Africa, and guest lectured at Facebook and Google. 27
  5. 5. Play More And Work Less Day 27 withMy mom always told me to “play more, and work less.”I used to think she was nuts. Like, how I am supposed to be SUCCESSFUL,moooo-oooom?But I’ve realized she’s onto something.Space, freedom, playtime, relationships, intimacy, spontaneity, LOVE. Hel-lo? That’s what life is about.Click to tweet this pearlerAnd that’s worth $100 dollars, at least.More like a trillion. Alexandra Franzen With laser-lucid copywritingClick to see this quote visually on Pinterest and share it from there. & quick poetic instincts, Alexandra helps bestselling authors, elite coaches, wellness warriors & spiritual leaders find their voices, claim their online territory, and channel their skills into products, services and entirely new businesses. 42
  6. 6. Be True To Yourself Day 35 withA killer mindset is not something you can buy, and I’m not sure you can createit, you have develop it over time - it needs constant work and a LOT of kind-ness.Self-doubt and negative self-talk is a huge issue for most people. A great way tokeep your mindset solid is to look at all the amazing things you’ve done.What have you achieved that rocked? What have you done that only you couldhave done? At the end of the day we are all experts of our own experience.Surrounding yourself with people who are going to inspire and motivate youis key - but it’s about having the right people to make you get where you wantto be.And lastly, be true to yourself - authenticity is an abused word these days but Ameena Falchettoknowing who you are and what you stand for, or having a manifesto on your Ameena is a straight up, honestwall to refer to daily will keep you going to conquer whatever mountain you marketing consultant. A serialwant to climb! entrepreneur. Changing theTweet a shortened version of this world one Brand Identity Visualisation at a time.Click to see this quote visually on Pinterest and share it from there 54
  7. 7. Create A Master TaskI create a detailed plan to follow before I start. Day 48 withWhen I have an idea for a new project, I sit down with my project managerto fill in the holes and created a master task list of everything that needs to bedone.Then she coordinates feeding the tasks to the team step-by-step.Sometimes a project will need to be revised, or you’ll see something that youmissed in the initial planning session, but you’ll still have at the very least a skel-eton to work from.Completing the project is as simple as following the plan - we don’t stopuntil it’s done!Click to tweet Laura’s tip Laura RoederClick to see this quote visually on Pinterest and share it from there Laura is a social media marketing expert who teaches small businesses how to become well-known and claim their brand online. She is the creator of LKR Social Media Marketer and Creating Fame and author of Facebook Fame: The Facebook Marketing Bible For The Small Business. In 2011, Laura was named one of the top 100 entrepreneurs under 30 and was invited to speak at the White House. 73
  8. 8. Go To The EdgeFear is not something to avoid, but something to pursue. Finding your fear is a Day 53 withperfect indicator of “the edge” of all you know, and shows you the path that youneed to take to evolve, change and grow.Fear reveals the border or line of the goal, dream, vision or project thattruly matters to you on a deep and soulful level (otherwise, there’d be no fear,just indifference).Click to tweet thisYou conquer fear by heading head-first into it with a bit of defiance, recklessabandon, total detachment and by being firmly rooted in what you believe.For me, I find great comfort in knowing my work is on behalf of others andhope to inspire, reinvigorate, and just generally give to people on the widestpossible level that I can achieve. Dave UrsilloThat element of giving is a core value of mine, and because of that I feel ex- Dave was born in 1986 to antremely motivated to act, even in the face of fear. aspiring chef and a heart-of- gold attorney. He writes in ink,Why do you do what you do? Look deeply. Examine your roots. Explore your energy and quiet smiles on the street, and considers himself avalues. communicator, a lover of people and devout life-explorer. AfterFrom this place of gratitude and giving, fear just becomes a simple line that you abandoning the divisive world ofwillingly cross to get further and go farther, every day. politics in 2009, Dave has written over 250 essays on DaveUrsillo. com, published his debutClick to see this quote visually on Pinterest and share it from there nonfiction book Lead Without Followers in 2011 and a collection of spiritual poetry entitled God Whispers on the Wind in 2012. 82
  9. 9. Get Clear About Your BigWell, there are the big picture priorities and then the small day-to-day details Day 63 withon the way to seeing the big picture come alive.I find the most important piece on the big picture is getting clear aboutwhat that big picture is.Click to tweet thisNext step is to hone it down to about 6 months worth of detail. My team usesa project management system to take that 6 months of detail to the day to daygranular -- we call it thrashing.It’s probably the single most important business focus/growth system I’velearned in the past two years.Click to see this quote visually on Pinterest and share it from there Alexis Neely Alexis is a truth-telling lawyer and evolutionary strategist. All before the age of 35, Alexis quickly scaled the ranks of “successful” entrepreneurship, built multiple million dollar entrepreneurial endeavors, wrote a best-selling book and appeared on numerous top-rated television shows, all while raising her children as a single mother. Today, she trains lawyers on a new law business model she created, guides creative visionary entrepreneurs to build sustainable businesses with the right legal, insurance, financial and tax foundations. 100
  10. 10. Get Out Of Your Own Way Day 72 withThe best thing I’ve done for my business is take care of myself.All your personal issues, hangups, fears, flaws, etc WILL show up in your busi-ness and manifest in your company culture.Entrepreneurship has a way of finding your weaknesses (even more so thanrelationships), so my advice is to constantly work on getting your sh*t to-gether.Click to tweet thisWork out, meditate, go to therapy, read self-help books, journal . . . whateveryou need to do become as psychologically and physically healthy as you canbe is what you need to be doing.If you’re not already happy, your business isn’t going to make you happier. If Clay Collinsyou have weaknesses, your business will find them and exploit them. Clay Collins is the co-founder of Leadplayer and the host of theEntrepreneurship can be one of the greatest impetuses for self-growth, and Marketing Show. Now in his 30s,you can either embrace the challenge or run away from it. Clay left home at age 15 to start his first software company andBut the challenge itself is not going to go away. (excluding his college years) has been a hard-core entrepreneur everClick to see this quote visually on Pinterest and share it from there since. He’s has been behind the scenes (advising and writing copy) for some of the most important and highest grossing information marketing campaigns on the Internet. Clay is a “product guy” through and through. 112
  11. 11. Value Your Superpower Day 89 withPerhaps the most important thing I’ve learned in my business life is that whatcomes easiest and most naturally to you is actually your highest value of-fering.Click to tweet this pearlerThat is the thing you should be charging the most for! Yet too often it’s the verything people end up charging the least for.Because it’s fun and easy for YOU, it’s easy for you to undervalue it. But that’syour “superpower,” your “secret sauce.”Believe me, it’s not easy and fun for everyone else! And those people will bemore than willing to pay you for it, either to avoid having to do it themselves,or because they simply can’t do it themselves. Melissa DinwiddieNot only do I wish I’d known this before starting my last venture, I wish I’dknown it before starting my first! I think my business life might have gone a lot Melissa is back again. She’s a self-described Passioneasier... Pluralite and she’s on a mission to empower peopleClick to see this quote visually on Pinterest and share it from there to follow their own creative callings. You can find her at LivingACreativeLife.com 131
  12. 12. Always Take Action Day 96 with“You’re freer than you think you are.”This came from a mentor at a time when I felt so hemmed in and trappedby circumstance. Bankers were calling in their loans, my company was fallingapart, I was being pressured to do things that I didn’t want to do.And that perspective stopped me in my frantic tracks. I realized I had the power-- the power to create peace in my life, the power to choose my principles,the power to sign, walk away, fight, relax -- all of it.Click to tweet a version of thisThis wisdom comes back to me often. Free to choose. Danielle LaPorte Danielle LaPorte is the author of The Fire Starter Sessions: A Soulful + Practical Guide for Creating Success on Your Own Terms. An inspirational speaker, former think tank exec and business strategist, she is the creator of the co- author of Your Big Beautiful Book Plan. Over a million visitors have gone for her straight-up advice on DanielleLaPorte.com, a site that has been deemed the best place on-line for kick-ass spirituality. 141
  13. 13. $ 100 ChangeA blueprint for creating change, taking action and starting your dream project today Created by Natalie Sisson http://www.SuitcaseEntrepreneur.com eBook Design by Lauren Rains http://www.TheMadToLive.com 148