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June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
June 1 presentation ppt
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June 1 presentation ppt

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  • 1. FACEBOOK MAP
  • 2. @ L A U R E N P R O C T O R 3 2 8 0 5 . 4 4 1 . 3 2 3 3 L P @ L A U R E N P R O C T O R 3 2 . C O M L P 3 2 H E L L O
  • 3. L P 3 2 P O W E R O F S O C I A L http://www.youtube.com/watch?v=QzZyUaQvpdc
  • 4. SO WHAT?
  • 5. L P 3 2 S O W H A T ? 89% 59% OF INTERNET USERS HAVE LOOKED ONLINE FOR INFORMATION ABOUT ANY OF 15 HEALTH TOPICS SUCH AS SPECIFIC DISEASE OR TREATMENT THAT’S 59% OF ADULTS. Source: The Social Life of Health Information, Pew Internet 2011
  • 6. L P 3 2 S O W H A T ? Source: The Social Life of Health Information, Pew Internet & American Life Project 2011 THE CONSUMPTION OF HEALTH INFORMATION ONLINE
  • 7. L P 3 2 H E A L T H O N L I N E ? Source: Capstrat & Public Policy Polling, April 2010 GOOGLE’S WORD IS SECOND ONLY TO DOCTOR’S ORDERS 2X GOOGLE NAMED AS INFLUENCER ON HEALTH DECISIONS MORE THAN TWICE AS OFTEN AS NURSES PHARMACISTS, ADVOCACY GROUPS, & FRIENDS OR FAMILY Doctor Influence: 44% Google’s Influence: 22%
  • 8. WHAT NOW?
  • 9. L P 3 2 H O S P I T A L M A R K E T I N G PARADIGM SHIFT Source: Acys Interactive in Partnership with Equation Research, 2011 Percentage of Institutions Core
  • 10. L P 3 2 H O S P I T A L M A R K E T I N G PARADIGM SHIFT Source: Acys Interactive in Partnership with Equation Research, 2011 Percentage of Institutions
  • 11. L P 3 2 H O S P I T A L M A R K E T I N G IN OTHER WORDS Source: Acys Interactive in Partnership with Equation Research, 2011 Percentage of Institutions
  • 12. L P 3 2 H O S P I T A L M A R K E T I N G Source: Hospital Social Network List: ebennett.org/hsnl 3,289 HOSPITAL SOCIAL NETWORKING SITES TODAY THERE ARE
  • 13. L P 3 2 H O S P I T A L M A R K E T I N G 956 777 HOSPITALS USING SOCIAL MEDIA FACEBOOK PAGES Source: Hospital Social Network List: ebennett.org/hsnl 723 FOURSQUARE PLACES 714 TWITTER ACCOUNTS LINKEDIN ACCOUNTS BLOGS 469 120
  • 14. L P 3 2 G E T W I R E D THE POWER OF THE EVANGELIST 70.13% OF HEALTH ORGANIZATIONS REPORTED THAT THEY WERE SOMEWHAT TO MAJORLY IMPACTED BY AN EVANGELIST’S PASSION ABOUT SOCIAL MEDIA
  • 15. HOW TO GET WIRED
  • 16. L P 3 2 G E T W I R E D FIRST STEPS
    • SOCIAL MEDIA POLICY
    • FUNDRAISING
    • WEBINARS & ONLINE ORIENTATIONS
    • INTERNAL MARKETING
    • SOCIAL INTEGRATION
  • 17. L P 3 2 G E T W I R E D POLICY
    • CLEAR
    • DISPLAYED ON SOCIAL PROPERTIES
    • ENCOURAGE COMMUNITY MEMBERS TO HELP REGULATE THE STANDARDS WITHHELD WITHIN THE COMMUNITY
    Create a policy and stick with it. http://bit.ly/policytips GET INSPIRED: 5 SOCIAL MEDIA POLICY EXAMPLES
  • 18. L P 3 2 G E T W I R E D FUNDRAISING
    • PAYPAL BUMP
    • PROCRASDONATE
    • CAUSES
    • SUPPORTER WALL
    Turn supporters into active ambassadors.
  • 19. L P 3 2 G E T W I R E D ONLINE TRAINING
    • SAVES TIME
    • RECORD ONCE, PLAY FOR EVERYONE
    • TRACK VIEWERSHIP & ENGAGEMENT
    • GAUGE COMPREHENSION WITH ONLINE TESTS
    GET INSPIRED: THE KAHN ACADEMY http://bit.ly/kahnacademy LONDON SCHOOL OF BUSINESS & FINANCE The Facebook MBA
  • 20. L P 3 2 G E T W I R E D INTERNAL FORUMS & EMAIL
    • FLEXIBLE UPDATES WHEN YOU WANT THEM
    • NOT EVERYTHING NEEDS TO BE THROUGH EMAIL
    • TRACK VIEWERSHIP & ENGAGEMENT
    GET INSPIRED: ROTAVILLE
  • 21. L P 3 2 G E T W I R E D SOCIAL INTEGRATION
    • RECRUITMENT
    • RETENTION
    • SHARING THE MESSAGE
    • CREATING A NETWORK OF AMBASSADORS
    STORYTELLING SPREADING THE STORY HELPS WITH:
  • 22. L P 3 2 G E T W I R E D SOCIAL INTEGRATION SOCIAL SHARING ARNOLD PALMER HOSPITAL IN ORLANDO
  • 23. L P 3 2 G E T W I R E D SOCIAL INTEGRATION FACEBOOK
  • 24. L P 3 2 G E T W I R E D SOCIAL INTEGRATION VIDEO
  • 25. L P 3 2 G E T W I R E D SOCIAL INTEGRATION TWITTER
  • 26. L P 3 2 G E T W I R E D SOCIAL INTEGRATION BLOGGING & SOCIAL MEDIA “ It felt like we were making a difference when my team spent an hour or so a week poking around.” - Marc Needham, Director of Web Technology at Scripps Health San Diego
  • 27. WHAT’S NEXT
  • 28. L P 3 2 W H A T ‘ S N E X T INSTANT GRATIFICATION HOW DO YOU KEEP UP WITH A GENERATION OF VOLUNTEERS WHO EXPECT ?
  • 29. L P 3 2 W H A T ‘ S N E X T Gamification - The process of using game thinking and game mechanics to solve problems and engage users.
  • 30. L P 3 2 W H A T ‘ S N E X T
    • $2.18 BILLION - PROJECTED 2012 SOCIAL GAMING REVENUE
    • AVERAGE FARMVILLE PLAYER IS A 38 YEAR OLD FEMALE
  • 31. L P 3 2 W H A T ‘ S N E X T Farmville, Burger Queen, & Airport Mania
  • 32. L P 3 2 W H A T ‘ S N E X T DESIGN DESIRABLE RESULTS
    • DESIGN RESULTS TO CREATE LOYALTY
    • SATISFY THE KILLERS, ACHIEVERS, SOCIALIZERS, & EXPLORERS
    GET INSPIRED: TOM CHATFIELD, JANE McGONIGAL gamification.org/wiki/Gamification_Videos
  • 33. L P 3 2 W H A T ‘ S N E X T Use new media channels to share the reasons why people volunteer in the first place.
  • 34. @ L A U R E N P R O C T O R 3 2 8 0 5 . 4 4 1 . 3 2 3 3 L P @ L A U R E N P R O C T O R 3 2 . C O M L P 3 2
  • 35. L P 3 2 R E S O U R C E S
    • 5 Healthcare Social Media Policy Examples: http://www.healthcarecommunication.com/Main/Articles/6847.aspx
    • Tapping into the Power by Getting Personal: The industry can no longer conduct business as usual. It must get personal by using social media to build healthy relationships: http://viewer.zmags.com/publication/6b41916c#/6b41916c/27
    • Hosp ital Impact.org - http://www.hospitalimpact.org / - (Posts like “The Art of Hospital Blogging,” “Dissecting the Role of a Patient Advocate ” and other thoughts on patie nt experience and the future of healthcare.
    • Healthcare Social Media Policy List: http://ebennett.org/hsnl/hsmp/
    • Hospital Social Network List: http://ebennett.org/hsnl/

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