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Meet Ogilvy
 

Meet Ogilvy

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    Meet Ogilvy Meet Ogilvy Presentation Transcript

    • Scott Egan
      Brett Hahn
      Stacy Hartman
      Lauren Moss
      Zach Rogers
    • Ogilvy History
      Founded in 1948 by David Ogilvy which became Ogilvy and Mather
      Started with no clients and only a staff of two
      To be a stand out company Ogilvy knew he needed to be a strong brand.
      First two fundamental components: quality and diversity of the people, and the quality and class of the operation.
    • History continued
      Third Component: believe in the brands “Every advertisement is part of the long-term investment in the personality of the brand”
      Tried to make sure the core goal was to make advertising that sells to build a brand.
      “It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.”
    • Background of Ogilvy
      • 497 offices in 125 countries
      • 16,000 employees worldwide
      • Services Fortune Global 500 companies including:
      • American Express
      • BAT
      • BP
      • Cisco
      • Coke
      • DuPont
      • Ford
      • Gillette
      • IBM
      • Johnson & Johnson
      • Kodak
      • Kraft
      • Lenovo
      • Mattel
      • Motorola
      • Nestlé
      • SAP
      • Unilever
      • Yahoo!
    • Services Provided by Ogilvy
      Ogilvy focuses on advertising, marketing, and public relations.
      • Advertising
      • Brand Identity
      • Creative Design
      • Customer Analytics
      • Crisis and Issues Management
      • Direct Marketing
      • Digital Production
      • Digital Media & Search Marketing
      • Digital Marketing
      • Experiential Marketing
      • Loyalty Marketing
      • Media Relations
      • Promotional Marketing
      • Public Relations
      • Public Affairs
      • Retail Design
      • Strategic Planning
      • Sustainability
      • Sales Acceleration
      • Trade Marketing
      • Viral Marketing
    • Ogilvy Conglomerate
      Ogilvy and Mather Worldwide is owned by WPP Group, which is a global communications services company based in the United Kingdom. WPP acquired Ogilvy Group in 1987 for $864 million, which included ad agency Ogilvy & Mather Worldwide, Ogilvy Direct and Ogilvy Public Relations Worldwide
    • Ogilvy Strengths
      Ogilvy’s two biggest strengths is its manpower and experience. With 16,000 employees in 497 offices across the globe it has plenty of talent for developing advertising campaigns across all different countries and cultures. Having been in business since 1948 it has plenty of experience in the field. Another strength is its global presence in markets like the growing economies of Asia. It is located in 125 different countries across the globe.
    • Awards
      At the 2010 CLIO Awards, a global awards competition for advertising, design, and interactive, Ogilvy & Mather received 17 statues: one gold, 2 silver and 13 bronze. Thirty-five were also short-listed. Seven were for its Ben & Jerry's Ice Cream campaign for Unilever. Two were for Burger King’s WhopperFace and the $71,000 Bar Tab). The awards are part of the annual CLIO conference, which takes place in New York.
    • How does Ogilvy differentiate themselves from other agencies?
      Offering multiple services (advertising, brand identity, digital and media search marketing, media relations, sustainability, and viral marketing)
      High quality standards
      Emphasis on creativity
      Digital Capabilities
    • Recent Creative Work
      Recent Work
    • Recent Creative Work
      Whopper Face
    • Recent Creative Work
      Stoli Vodka
      Coca-Cola ‘Big Splash’
      Ford Fiesta
      Dove Men + Care
    • Recent News
      ADWEEK - April 31, 2010
      Ogilvy Snags Drummond From Crispin
      Exec to help WPP shop rebuild its West Coast strategic planning capabilities
      In an effort to rebuild its strategic planning capabilities on the West Coast, Ogilvy & Mather, has recruited Colin Drummond, the top planner at Crispin Porter + Bogusky.
      Drummond, 47, will oversee planning across the WPP Group agency's offices in Los Angeles, San Francisco, Sacramento, Calif., and Denver
      Mcmains, Andrew. "Ogilvy Snags Drummond From Crispin." Advertising Newspaper | Marketing News | Advertising Industry | Ad News | Advertising Trends. ADWEEK, 30 Apr. 2010. Web. 12 Sept. 2010. <http://www.adweek.com/aw/content_display/news/agency
    • Recent News
      Guardian.co.uk – June 9, 2010
      The Spectator hires Ogilvy & Mather to advertise autumn revamp
      Right-leaning political weekly goes with WPP-owned ad agency for press, outdoor, newsstand and digital campaign
      Ogilvy & Mather, has been tasked with developing a campaign that will include outdoor and press advertising, newsstand promotions and digital media activity. The campaign will break in the early autumn.
      "It was a very difficult choice, but in the end we felt that Ogilvy & Mather demonstrated a real understanding of our brand and its values across all channels and we are excited about the potential of the agency's work to help deliver the ambitious growth plans that we have for the Spectator," said Andrew Neil, chairman of the Spectator
      Sweeney, Mark. "The Spectator Hires Ogilvy & Mather to Advertise Autumn Revamp | Media | Guardian.co.uk." Latest News, Comment and Reviews from the Guardian | Guardian.co.uk. Guardian Co, 9 June 2010. Web. 12 Sept. 2010. <http://www.guardian.co.uk/media/2010/jun/09/the-spectator-ogilvy-and-mather>.
    • Recent News
      The Economic Times – July 6, 2010
      Ogilvy & Mather to help marketers build brands that appeal to Muslim consumers
      In a first of its kind, advertising agency Ogilvy & Mather has launched a consultancy service dedicated to help marketers build brands that appeal to Muslim consumers. Ogilvy is positioned as the world’s first marketing consultancy service focused on Islamic branding practices
      It's not a strategy, but a dive into a particular community’s values and thoughts,” says John Goodman, regional president, south and southeast Asia, at Ogilvy & Mather (O&M)
      Venkatraman, Hemamalini. "Ogilvy & Mather to Help Marketers Build Brands That Appeal to Muslim Consumers - The Economic Times." The Economic Times: Business News, Personal Finance, Financial News, India Stock Market Investing, Economy News, SENSEX, NIFTY, NSE, BSE Live, IPO News. ET, 6 July 2010. Web. 12 Sept. 2010. <http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/Ogilvy--Mather-to-help-marketers-build-brands-that-appeal-to-Muslim-consumers/articleshow/6132548.cms>.
    • References
      www.ogilvy.com
       http://www.ogilvy.com/News/Press-Releases/May-2010-Ogilvy-Wins-17-at-2010-CLIO-Awards.aspx
      (http://www.wpp.com/wpp/about/whoweare/history.htm).
      http://www.leadersmag.com/issues/2010.1_Jan/BRIC/O&M%20BRIC.html
      http://en.wikipedia.org/wiki/Ogilvy_%6_Mather