Meet Ogilvy

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Meet Ogilvy

  1. 1. Scott Egan<br />Brett Hahn<br />Stacy Hartman<br />Lauren Moss<br />Zach Rogers<br />
  2. 2. Ogilvy History <br />Founded in 1948 by David Ogilvy which became Ogilvy and Mather<br />Started with no clients and only a staff of two<br />To be a stand out company Ogilvy knew he needed to be a strong brand. <br />First two fundamental components: quality and diversity of the people, and the quality and class of the operation. <br />
  3. 3. History continued<br />Third Component: believe in the brands “Every advertisement is part of the long-term investment in the personality of the brand”<br />Tried to make sure the core goal was to make advertising that sells to build a brand. <br />“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.”<br />
  4. 4. Background of Ogilvy<br /><ul><li>497 offices in 125 countries
  5. 5. 16,000 employees worldwide
  6. 6. Services Fortune Global 500 companies including:
  7. 7. American Express
  8. 8. BAT
  9. 9. BP
  10. 10. Cisco
  11. 11. Coke
  12. 12. DuPont
  13. 13. Ford
  14. 14. Gillette
  15. 15. IBM
  16. 16. Johnson & Johnson
  17. 17. Kodak
  18. 18. Kraft
  19. 19. Lenovo
  20. 20. Mattel
  21. 21. Motorola
  22. 22. Nestlé
  23. 23. SAP
  24. 24. Unilever
  25. 25. Yahoo!</li></li></ul><li>Services Provided by Ogilvy<br />Ogilvy focuses on advertising, marketing, and public relations.<br /><ul><li>Advertising
  26. 26. Brand Identity
  27. 27. Creative Design
  28. 28. Customer Analytics
  29. 29. Crisis and Issues Management
  30. 30. Direct Marketing
  31. 31. Digital Production
  32. 32. Digital Media & Search Marketing
  33. 33. Digital Marketing
  34. 34. Experiential Marketing
  35. 35. Loyalty Marketing
  36. 36. Media Relations
  37. 37. Promotional Marketing
  38. 38. Public Relations
  39. 39. Public Affairs
  40. 40. Retail Design
  41. 41. Strategic Planning
  42. 42. Sustainability
  43. 43. Sales Acceleration
  44. 44. Trade Marketing
  45. 45. Viral Marketing</li></li></ul><li>Ogilvy Conglomerate<br />Ogilvy and Mather Worldwide is owned by WPP Group, which is a global communications services company based in the United Kingdom. WPP acquired Ogilvy Group in 1987 for $864 million, which included ad agency Ogilvy & Mather Worldwide, Ogilvy Direct and Ogilvy Public Relations Worldwide <br />
  46. 46. Ogilvy Strengths<br />Ogilvy’s two biggest strengths is its manpower and experience. With 16,000 employees in 497 offices across the globe it has plenty of talent for developing advertising campaigns across all different countries and cultures. Having been in business since 1948 it has plenty of experience in the field. Another strength is its global presence in markets like the growing economies of Asia. It is located in 125 different countries across the globe.<br />
  47. 47. Awards<br />At the 2010 CLIO Awards, a global awards competition for advertising, design, and interactive, Ogilvy & Mather received 17 statues: one gold, 2 silver and 13 bronze. Thirty-five were also short-listed. Seven were for its Ben & Jerry's Ice Cream campaign for Unilever. Two were for Burger King’s WhopperFace and the $71,000 Bar Tab). The awards are part of the annual CLIO conference, which takes place in New York.<br />
  48. 48. How does Ogilvy differentiate themselves from other agencies?<br />Offering multiple services (advertising, brand identity, digital and media search marketing, media relations, sustainability, and viral marketing)<br />High quality standards<br />Emphasis on creativity<br />Digital Capabilities<br />
  49. 49. Recent Creative Work<br />Recent Work<br />
  50. 50. Recent Creative Work<br />Whopper Face<br />
  51. 51. Recent Creative Work<br />Stoli Vodka<br />Coca-Cola ‘Big Splash’<br />Ford Fiesta<br />Dove Men + Care<br />
  52. 52. Recent News<br />ADWEEK - April 31, 2010<br />Ogilvy Snags Drummond From Crispin<br />Exec to help WPP shop rebuild its West Coast strategic planning capabilities<br />In an effort to rebuild its strategic planning capabilities on the West Coast, Ogilvy & Mather, has recruited Colin Drummond, the top planner at Crispin Porter + Bogusky.<br />Drummond, 47, will oversee planning across the WPP Group agency's offices in Los Angeles, San Francisco, Sacramento, Calif., and Denver<br />Mcmains, Andrew. "Ogilvy Snags Drummond From Crispin." Advertising Newspaper | Marketing News | Advertising Industry | Ad News | Advertising Trends. ADWEEK, 30 Apr. 2010. Web. 12 Sept. 2010. <http://www.adweek.com/aw/content_display/news/agency<br />
  53. 53. Recent News<br />Guardian.co.uk – June 9, 2010<br />The Spectator hires Ogilvy & Mather to advertise autumn revamp<br />Right-leaning political weekly goes with WPP-owned ad agency for press, outdoor, newsstand and digital campaign<br />Ogilvy & Mather, has been tasked with developing a campaign that will include outdoor and press advertising, newsstand promotions and digital media activity. The campaign will break in the early autumn.<br />"It was a very difficult choice, but in the end we felt that Ogilvy & Mather demonstrated a real understanding of our brand and its values across all channels and we are excited about the potential of the agency's work to help deliver the ambitious growth plans that we have for the Spectator," said Andrew Neil, chairman of the Spectator<br />Sweeney, Mark. "The Spectator Hires Ogilvy & Mather to Advertise Autumn Revamp | Media | Guardian.co.uk." Latest News, Comment and Reviews from the Guardian | Guardian.co.uk. Guardian Co, 9 June 2010. Web. 12 Sept. 2010. <http://www.guardian.co.uk/media/2010/jun/09/the-spectator-ogilvy-and-mather>.<br />
  54. 54. Recent News <br />The Economic Times – July 6, 2010<br />Ogilvy & Mather to help marketers build brands that appeal to Muslim consumers<br />In a first of its kind, advertising agency Ogilvy & Mather has launched a consultancy service dedicated to help marketers build brands that appeal to Muslim consumers. Ogilvy is positioned as the world’s first marketing consultancy service focused on Islamic branding practices<br />It's not a strategy, but a dive into a particular community’s values and thoughts,” says John Goodman, regional president, south and southeast Asia, at Ogilvy & Mather (O&M)<br />Venkatraman, Hemamalini. "Ogilvy & Mather to Help Marketers Build Brands That Appeal to Muslim Consumers - The Economic Times." The Economic Times: Business News, Personal Finance, Financial News, India Stock Market Investing, Economy News, SENSEX, NIFTY, NSE, BSE Live, IPO News. ET, 6 July 2010. Web. 12 Sept. 2010. <http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/Ogilvy--Mather-to-help-marketers-build-brands-that-appeal-to-Muslim-consumers/articleshow/6132548.cms>.<br />
  55. 55. References<br />www.ogilvy.com<br /> http://www.ogilvy.com/News/Press-Releases/May-2010-Ogilvy-Wins-17-at-2010-CLIO-Awards.aspx<br />(http://www.wpp.com/wpp/about/whoweare/history.htm).<br />http://www.leadersmag.com/issues/2010.1_Jan/BRIC/O&M%20BRIC.html<br />http://en.wikipedia.org/wiki/Ogilvy_%6_Mather<br />

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