3. As a first-time Mosaic employee this summer,
I was entrusted with a great deal of
responsibility. I have been the voice of the
vitaminwater gtv program’s social media in
Nova Scotia for the past 3 months.
4. My role as digital brand ambassador has put
me in the driver’s seat both literally and
figuratively. And I have not only met all goals
and quotas but I have far exceeded them!
5. My presence on Twitter, Foursquare and Instagram has raised the brand’s
social media following by 36% since last summer.
My photos are constantly being posted by the brand’s national Facebook
page, Twitter handle and Instagram page.
My digital outreaches, tweets, photos and Foursquare tips are used each
week as examples of “great content” on our nation-wide Tumblr page.
I personally designed and executed a photoshoot for the
#hydratemyhood bonus challenge campaign.
My photos have been used as promotional pictures on each province’s
Twitter handle nation-wide.
So I can talk the talk…
6. …but can I walk the walk?
vitaminwater_ns’s progress from the month of June
7. Despite being the second smallest fish in the
Mosaic national pond,
vitaminwater_ns:
is consistently one of the top tweeters
showed the highest follower increase during
the June #hydratemyhood initiative
earned the most retweets in one day during
the June #hydratemyhood
18. Clearly, I’m 150% committed to Mosaic and
vitaminwater! In only 3 short months, I’ve
made a real difference for both the brand and
the consumers who interact with the product.
These snapshots are just a fraction of the
effort that I’ve put into the vitaminwater gtv
program this summer, and I hope this helps
you get the sense of how passionate I am
about Mosaic and the great work we do.
19. Thank you for taking the time to review my
application for the Mosaic Idol 2013
Scholarship!
LAUREN MEISNER
#staycolourful
