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RNLI.org
Telling the RNLI’s
story through social
media
Nathan Murray & Lauren Hockey
@mrnathanmurray @laurenvhockey
RNLI.org
RNLI.org
RNLI.org
RNLI.org
RNLI.org
RNLI.org
RNLI.org
RNLI.org
https://www.youtube.com/watch?v=QMQ3A8
G8mXQ
RNLI.org
Communications Team
Lifeboat
Station
Lifeguarded
Beach
Lifeboat
Station
Lifeboat
Station
Video Library
YouTube
Social
National &
Regional
News Website
Marketing
Materials
Training
RNLI.org
Overcoming internal challenges
Operational
correctness
vs.
PR need
Urgency
Buy-in from
volunteer
crews
Hard-hitting
footage
RNLI.org
Communications Team
Lifeboat
Station
Lifeguarded
Beach
Lifeboat
Station
Lifeboat
Station
Video Library
YouTube
Social
National &
Regional
News Website
Marketing
Materials
Training
LPO
Social Local & Regional News
RNLI.org
If we can trust them with a
£2 million lifeboat, we can trust
them with our reputation.
RNLI.org
Training & support
Bespoke training Campaign toolkits 24 hour
Duty Press
Officer
Social Media
Guidelines
RNLI.org
RNLI.org
RNLI.org
RNLI.org
@thelifeboatcrew
RNLI.org
@ELLISROSWELL
RNLI.org
@ProjectLifeboat
RNLI.org
RNLI.org
RNLI.org
RNLI.org
RNLI.org
Snapchat
RNLI.org
RNLI.org
Periscope
RNLI.org
Ambassadors
RNLI People
@RNLI
•Rescuees
•People who live at the
coast
•Super-fans
•Lifeboat Stations
•Lifeguards
•Fundraisers
•Branded content which
tells our story
RNLI.org
Thank you

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