6. * 2015 member number as of November 2015
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015*
32M
414M+
200K+
Members
join daily
40 million
7. The professional
profile of record
IDENTITY
Connect all of the
world's professionals
NETWORK KNOWLEDGE
The definitive professional
publishing platform
FOR OUR MEMBERS
13. But… Why should you care…?
Your online professional profile
Find and be found
Share and gain knowledge
Build your network…
and keep connected with Alumni!
15. LinkedIn Groups provide a
place for individuals in the
same industry or with
similar interests to share
content, find answers, post
and view jobs, make
business contacts, and
establish their personal
brand.
16. GETTING STARTED
• Choose
a
Group
Name
and
appropriate
logo
• Write
a
masthead
that
informs
Members
of
the
benefits
they
will
get
in
joining
the
group
• Establish
your
Group
rules
• Welcome
new
Members
17. GROW THE GROUP
• Link
to
your
LinkedIn
Profile
• Invite
influen;al
people
to
join
• Promote
through
tradi;onal
comms
• Find
Alumni
through
the
Alumni
Tool
18. for managing your group
• Create
heroes
and
ambassadors
• Plan
your
comms
• Assign
a
group
owner
• Monitor
and
respond…
daily!
22. VALUABLE
• The reader is able to learn from the update
• Starts with the Why?
• Practical and aimed to
help the audience
• Strong visual
23. RELEVANT
• Topical subject
• Clear value
proposition
• Create
engagement with a
question
Right message for the right audience
24. TONE AND VOICE
• What’s your unique
voice?
• Succinct
• Have a conversation
Focus on how you deliver your message
25. STORYTELLING
• Alumni success stories
• Thought-provoking to
encourage click-
through
• People want to hear
about people, more
than businesses or
brands
Use a story as a hook
31. COUNCIL
FOR
ADVANCEMENT
AND
SUPPORT
OF
EDUCATION
COUNCIL
FOR
ADVANCEMENT
AND
SUPPORT
OF
EDUCATION
Resources
• Auckland
Grammar
School
Page
(example
page
demo’ed
in
presenta;on)
https://www.linkedin.com/edu/school?id=162075&trk=edu-up-nav-menu-home
• LinkedIn
Alumni
Tool
Tip
Sheet
https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/
TipSheet_AlumniTool.pdf
• How
to
Add
a
School/University
Page
https://www.linkedin.com/help/linkedin/answer/40128/adding-a-new-university-
page?lang=en
• Crea;ng
a
LinkedIn
Group
https://www.linkedin.com/help/linkedin/answer/6/creating-a-group?lang=en
• LinkedIn
for
Higher
Educa;on
Website
https://university.linkedin.com/
• LinkedIn
Profile
Tips
for
High
School
Students
https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/LinkedIn
%20Profile%20Checklist%20-%20High%20School%20Students.pdf
• LinkedIn
APIs/Plug-‐ins
(“sign
in
with
LinkedIn”
to
pull
LinkedIn
Member
data
into
your
database)
https://developer.linkedin.com/
• Lauren’s
LinkedIn
Profile
–
feel
free
to
connect
with
me
https://www.linkedin.com/in/gilbertlauren