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DATA MANAGEMENT:
THE COMPLETE STUDENT EXPERIENCE
LAUREN DESOIZA
ASSISTANT MANAGER, RECRUITING & BRANDING
BABSON COLLEGE – UG CAREER CENTER
@REMSHY
BABSON & CCD
• Babson College:
– Boston, Massachusetts
– Business School
– Approx. 2200 Undergraduate Students
• 2 Career Offices On-Campus:
– Undergraduate Career Center
– Graduate Career Center
BABSON
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
• Student Actions & Interactions
• Adviser Goals, Needs, & Wants
• Reporting Needs
• Operational Efficiency Needs
• Resource Allocation & Validation
• Return on Investment (ROI)
OPPORTUNITY IDENTIFICATION
BABSON
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
NEEDS IDENTIFICATION
• Student Engagement Picture
• Identify Drivers of Student Engagement
• Data Accuracy
• Historical Data
• Resource Allocation
– Advising Employers
– Staff Resources
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
GOAL #1: BABSON
To illustrate & validate all career center efforts -
Curricular, Recruiting, Advising, Events – specifically
understanding what makes them invaluable to the
student, employer, & the greater Babson
experience at an institutional level.
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
GOAL #2: LEADERSHIP
To give Senior Leadership the ability to make educated
and informed staffing, resource, and program
decisions based on true & accurate data.
Examples include decisions around counseling,
marketing, resource allocation,
& specialty programming.
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
GOAL #3: TRENDS
Identify student action drivers and determine
significant trends around resource utilization:
website, blogs, emails, Twitter, Facebook, LinkedIn,
CareerBeam, & Symplicity.
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
TRYING TO ACCOMPLISH?
• Goals  Actionable Items
• Needs  Reality
• Key Players  Responsibilities
• Data  Decision Making
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
STAKEHOLDERS
Career Center
Staff
Students
Employers
Babson
College
Leadership
Prospective
Students
Alumni
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
SYMPLICITY ELEMENTS
Counseling &
Kiosk
Resume Books
Emails
Student
Employment &
Placements
Professional
Network
OCR &
Non-OCR
Events
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
TIMELINE
• Reasonable Timeline to Reach Your Goals
• Assign Time until you have Substantial Data
to Identify Significant Trend Behaviors
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
TRANSITION
• Needs  Actionable Items
• What elements do you need to get the
appropriate data?
• Examples:
– Training & Leveraging Staff
– Team Advocates & Buy In
– Purchasing Equipment or Additional
Modules
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
BUILD THE OUTLINE
• Brainstorm, Collect Input & Feedback on System
Use up to this Point
– Needs
– Wants
– Desires
• Technical Support from Symplicity Corporation
• Work Ideas into an Appropriate Timeline &
assign Real Deliverables
• Documentation is your best friend!
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
ENTREPRENEURIAL THOUGHT &
ACTION®
• No process is ever complete; it is a cycle, not
a straight line.
• Communicate progress
consistently & pivot
accordingly
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
BUILD
RUN
EVALUATE
REVISE
IMPLEMENTATION
• Identify & Manage Modules Involved
• Leave Enough Lead Time for Background
Work
• Follow & Adjust Timeline when Necessary
• Train & Education Staff where Appropriate
• Communicate Progress to Stakeholders
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
EVALUATE NEEDS & USES
• Pivot: Keep assessing throughout your
Timeline that the Data being Captured is
Accurate
• Look for “hidden data gems” and
opportunities in the data you’re collecting;
evaluate as data collection moves forward.
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
WHAT CAN YOU MEASURE?
Counseling
Program
Curricular
Signature
Events
Recruiting
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
COUNSELING
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
PROGRAM
• Event Attendees
• Events Attended
• Most & Least Popular Events, Including
Times & Subjects of Events
• Student Preferences around Attended Events
• Student Concentrations in Attendance of
Events
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
CURRICULAR
• Classes Staff Attended
• Students Reached through Class Exposure
• Experiential Programming
• Academic Programming
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
SIGNATURE EVENTS
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
Class Year
Senior
Junior
Sophomore
First Year
Exchange
City Preference
Boston
No Preference
Indicated
New York City
Other
San Francisco
Miami
Chicago
Portland 0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
Finance
No Preference Indicated
Marketing
Entrepreneurship
Accounting
Economics
Strategic Management
Undeclared
Management
Global Business Management
Computational and…
Retail Supply Chain Management
Quantitative Methods
Information Technology…
Law
Top 10 Concentrations
Represented at Career Expo
RECRUITING
• Applications & Interviews
• Employer Engagement & Popularity on
Campus
• Company Trek Attendance
• International Students Utilizing Recruiting
Services
• Corporate Sponsorship Analysis
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
REMOVE THE DATA
1 - Data is Fluid – Regular Exports must be
Performed to Ensure Data Integrity
2 - Identify Value-Adding Reports: Save Them
– Weekly
– Semester
– Academic Year
3 - Distinguish Pulse v. Trend Reporting Needs
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
1 – HISTORICAL DATA
• Essential to Ensure the Data Integrity
• Run Consistent Reports
– Volume: Run Regularly
– Parameters: Measure the Same Things
• Save “Raw Data” Files that will never be
Changed; Student Data changes from Year to
Year, not allowing for Comparison
– The Student’s Data Changes with Them
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
2 – REPORTING FREQUENCY
• Identify Value-Adding Reports
• Should they be run each Week, Semester or
Once per Academic Year.
• Finalize & Document the Process around
your Data
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
WEEKLY REPORTING
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
SEMESTER REPORTING
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
0
200
400
600
800
1000
1200
Week Ending:
Apptointments,Wwalk-Ins&Virtual
CUMULATIVE TRAFFIC BY WEEK: FALL 2012 v. FALL 2013
Fall 2013
Fall 2012
0
200
400
600
800
1000
1200
Week Ending:
Apptointments,Wwalk-Ins&
Virtual
CUMULATIVE TRAFFIC BY MONTH: FALL 2012 v. FALL 2013
Fall 2013
Fall 2012
ACADEMIC YEAR REPORTING
S E N I O R S : C L A S S O F 2 0 1 4
Enrolled # %
Class Summary
Unique Students Engaged through Counseling # %
Unique Students Engaged through Career Programming # %
Unique Students Engaged through Recruiting # %
Unique Students Engaged through Online # %
Unique Students Engaged AY 2013-2014 # %
Percent of Class Served by CCD AY 2013 - 2014 # %
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
3 – PULSE & TREND REPORTING
• Return to your Goals for why you are pulling
Data out of Symplicity.
• Distinguish if the reports lead to trend
identification or pulse reporting.
• Pulse Example:
– Traffic in the Office over each Week
• Trend Example:
– What resources students are using prior to attending
Career Expo
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
COMPLETE THE PICTURE
• Symplicity does not operate in a Vacuum
• Bridge between other resources to Complete
the Career Services Picture.
• Examples include:
– Website
– Blog
– Social Media Metrics
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
DASHBOARD: PULSE ANALYSIS
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
Advising
Numbers
Curricular
Engagement
Significant
Event
Engagement
Recruiting
Numbers
Employer
Event
Engagement
Employer
Postings
Class of
2014
Summary
Class of
2015
Summary
Class of
2016
Summary
Class of
2017
Summary
DASHBOARD: TREND ANALYSIS
OPPORTUNITY
GOALS
SCOPE
PROCESS
IMPLEMENT
MEASURE
DATA
NEXT LEVEL
BABSON
Class of 2014
Trends
Class of 2015
Trends
Class of 2016
Trends
Class of 2017
Trends
Website &
Social Media
Engagement
Corporate
Sponsorship
Analysis
Employed
Student
Trend
Analysis
International
Student
Trend
Analysis
THANK YOU! – QUESTIONS?
DATA MANAGEMENT:
THE COMPLETE STUDENT EXPERIENCE
LAUREN DESOIZA
ASSISTANT MANAGER, RECRUITING & BRANDING
BABSON COLLEGE – UG CAREER CENTER
@REMSHY

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Symposium 2014 - Data Management: The Complete Student Experience

  • 1. DATA MANAGEMENT: THE COMPLETE STUDENT EXPERIENCE LAUREN DESOIZA ASSISTANT MANAGER, RECRUITING & BRANDING BABSON COLLEGE – UG CAREER CENTER @REMSHY
  • 2. BABSON & CCD • Babson College: – Boston, Massachusetts – Business School – Approx. 2200 Undergraduate Students • 2 Career Offices On-Campus: – Undergraduate Career Center – Graduate Career Center BABSON OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL
  • 3. • Student Actions & Interactions • Adviser Goals, Needs, & Wants • Reporting Needs • Operational Efficiency Needs • Resource Allocation & Validation • Return on Investment (ROI) OPPORTUNITY IDENTIFICATION BABSON OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL
  • 4. NEEDS IDENTIFICATION • Student Engagement Picture • Identify Drivers of Student Engagement • Data Accuracy • Historical Data • Resource Allocation – Advising Employers – Staff Resources OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 5. GOAL #1: BABSON To illustrate & validate all career center efforts - Curricular, Recruiting, Advising, Events – specifically understanding what makes them invaluable to the student, employer, & the greater Babson experience at an institutional level. OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 6. GOAL #2: LEADERSHIP To give Senior Leadership the ability to make educated and informed staffing, resource, and program decisions based on true & accurate data. Examples include decisions around counseling, marketing, resource allocation, & specialty programming. OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 7. GOAL #3: TRENDS Identify student action drivers and determine significant trends around resource utilization: website, blogs, emails, Twitter, Facebook, LinkedIn, CareerBeam, & Symplicity. OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 8. TRYING TO ACCOMPLISH? • Goals  Actionable Items • Needs  Reality • Key Players  Responsibilities • Data  Decision Making OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 10. SYMPLICITY ELEMENTS Counseling & Kiosk Resume Books Emails Student Employment & Placements Professional Network OCR & Non-OCR Events OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 11. TIMELINE • Reasonable Timeline to Reach Your Goals • Assign Time until you have Substantial Data to Identify Significant Trend Behaviors OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 12. TRANSITION • Needs  Actionable Items • What elements do you need to get the appropriate data? • Examples: – Training & Leveraging Staff – Team Advocates & Buy In – Purchasing Equipment or Additional Modules OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 13. BUILD THE OUTLINE • Brainstorm, Collect Input & Feedback on System Use up to this Point – Needs – Wants – Desires • Technical Support from Symplicity Corporation • Work Ideas into an Appropriate Timeline & assign Real Deliverables • Documentation is your best friend! OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 14. ENTREPRENEURIAL THOUGHT & ACTION® • No process is ever complete; it is a cycle, not a straight line. • Communicate progress consistently & pivot accordingly OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON BUILD RUN EVALUATE REVISE
  • 15. IMPLEMENTATION • Identify & Manage Modules Involved • Leave Enough Lead Time for Background Work • Follow & Adjust Timeline when Necessary • Train & Education Staff where Appropriate • Communicate Progress to Stakeholders OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 16. EVALUATE NEEDS & USES • Pivot: Keep assessing throughout your Timeline that the Data being Captured is Accurate • Look for “hidden data gems” and opportunities in the data you’re collecting; evaluate as data collection moves forward. OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 17. WHAT CAN YOU MEASURE? Counseling Program Curricular Signature Events Recruiting OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 19. PROGRAM • Event Attendees • Events Attended • Most & Least Popular Events, Including Times & Subjects of Events • Student Preferences around Attended Events • Student Concentrations in Attendance of Events OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 20. CURRICULAR • Classes Staff Attended • Students Reached through Class Exposure • Experiential Programming • Academic Programming OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 21. SIGNATURE EVENTS OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON Class Year Senior Junior Sophomore First Year Exchange City Preference Boston No Preference Indicated New York City Other San Francisco Miami Chicago Portland 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% Finance No Preference Indicated Marketing Entrepreneurship Accounting Economics Strategic Management Undeclared Management Global Business Management Computational and… Retail Supply Chain Management Quantitative Methods Information Technology… Law Top 10 Concentrations Represented at Career Expo
  • 22. RECRUITING • Applications & Interviews • Employer Engagement & Popularity on Campus • Company Trek Attendance • International Students Utilizing Recruiting Services • Corporate Sponsorship Analysis OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 23. REMOVE THE DATA 1 - Data is Fluid – Regular Exports must be Performed to Ensure Data Integrity 2 - Identify Value-Adding Reports: Save Them – Weekly – Semester – Academic Year 3 - Distinguish Pulse v. Trend Reporting Needs OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 24. 1 – HISTORICAL DATA • Essential to Ensure the Data Integrity • Run Consistent Reports – Volume: Run Regularly – Parameters: Measure the Same Things • Save “Raw Data” Files that will never be Changed; Student Data changes from Year to Year, not allowing for Comparison – The Student’s Data Changes with Them OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 25. 2 – REPORTING FREQUENCY • Identify Value-Adding Reports • Should they be run each Week, Semester or Once per Academic Year. • Finalize & Document the Process around your Data OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 27. SEMESTER REPORTING OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON 0 200 400 600 800 1000 1200 Week Ending: Apptointments,Wwalk-Ins&Virtual CUMULATIVE TRAFFIC BY WEEK: FALL 2012 v. FALL 2013 Fall 2013 Fall 2012 0 200 400 600 800 1000 1200 Week Ending: Apptointments,Wwalk-Ins& Virtual CUMULATIVE TRAFFIC BY MONTH: FALL 2012 v. FALL 2013 Fall 2013 Fall 2012
  • 28. ACADEMIC YEAR REPORTING S E N I O R S : C L A S S O F 2 0 1 4 Enrolled # % Class Summary Unique Students Engaged through Counseling # % Unique Students Engaged through Career Programming # % Unique Students Engaged through Recruiting # % Unique Students Engaged through Online # % Unique Students Engaged AY 2013-2014 # % Percent of Class Served by CCD AY 2013 - 2014 # % OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 29. 3 – PULSE & TREND REPORTING • Return to your Goals for why you are pulling Data out of Symplicity. • Distinguish if the reports lead to trend identification or pulse reporting. • Pulse Example: – Traffic in the Office over each Week • Trend Example: – What resources students are using prior to attending Career Expo OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 30. COMPLETE THE PICTURE • Symplicity does not operate in a Vacuum • Bridge between other resources to Complete the Career Services Picture. • Examples include: – Website – Blog – Social Media Metrics OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
  • 31. DASHBOARD: PULSE ANALYSIS OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON Advising Numbers Curricular Engagement Significant Event Engagement Recruiting Numbers Employer Event Engagement Employer Postings Class of 2014 Summary Class of 2015 Summary Class of 2016 Summary Class of 2017 Summary
  • 32. DASHBOARD: TREND ANALYSIS OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON Class of 2014 Trends Class of 2015 Trends Class of 2016 Trends Class of 2017 Trends Website & Social Media Engagement Corporate Sponsorship Analysis Employed Student Trend Analysis International Student Trend Analysis
  • 33. THANK YOU! – QUESTIONS? DATA MANAGEMENT: THE COMPLETE STUDENT EXPERIENCE LAUREN DESOIZA ASSISTANT MANAGER, RECRUITING & BRANDING BABSON COLLEGE – UG CAREER CENTER @REMSHY

Editor's Notes

  1. Note: Make Smart Graph Chart Email Usage Student Access/System Use
  2. Note: May have to just add what CAN be captured, versus sheet with data on it.
  3. Note: Speaks to reporting regulations to build & document a process around how and when you pull data.
  4. Note: Change to Smart-Art.