Taco Bell's New Media Marketing Strategy
Upcoming SlideShare
Loading in...5
×
 

Taco Bell's New Media Marketing Strategy

on

  • 908 views

NMDL final assignment - I chose to develop a new media marketing strategy for Taco Bell. Enjoy!

NMDL final assignment - I chose to develop a new media marketing strategy for Taco Bell. Enjoy!

Statistics

Views

Total Views
908
Views on SlideShare
908
Embed Views
0

Actions

Likes
0
Downloads
11
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Taco Bell's New Media Marketing Strategy Taco Bell's New Media Marketing Strategy Presentation Transcript

  • New Media Marketing Strategy By: Lauren Buskirk
  • Nation’s leading Mexican-style quick service restaurant chain 2 billion customers each year 5,800 restaurants
  • Challenges
  • Taco Bell’s Campaign
  • Increase Involvement Consumer
  • “ Get Real” Video Contest Facebook fans & Twitter followers gain access to special promotions YouTube Channel for the “Get Real” House Social Media Efforts…
  • “ Get Real” House
  • New Media Promotions Online Games Virtual coupons Fans Apps
  • Success? Investment Action Reaction Non-financial Impact Financial Impact ROI
  • Budget $$$