Lauren Brubaker Digital Marketing and Event Portfolio
A little about me… Actively pursuing positions with innovative, driven companies Passionate about social media, marketing strategy, and event management Worked full-time and attended university full-time at night to put myself through college Energetically developing leadership skills to become a mentor and team leader Love to learn and always driven to improve both skill set and self Enjoy connecting with people on shared interests, goals, and hobbies Let me share some of my skills… LAB DLR LAB
Professional Social Media Projects: - Social Media Consultant for the Believe In Me School Created social media strategy and campaigns for the Believe In Me School, a new non-profit autism school created in partnership with Bernie Marcus, co-founder of Home Depot and founder of The Marcus Institute. Initial Goals Provide basic introduction to social media Create a plan that requires minimal initial effort for board members to manage Present realistic goals for each platform Proposal can be viewed (with permission) BIMSchoolProposal Campaigns will launch closer to school opening Slated for 2012 opening See what Bernie Marcus says about the school – Atlanta Business Chronicle article
Professional Social Media Projects: - Digital Marketing and Event Consultant for WorldClaim Global Claims Management Brainstormed and initiated “Are You Prepared?” campaign, a weekly disaster preparedness segment for social media platforms Initial Goals Create weekly Facebook, Twitter and YouTube posts that provide disaster readiness tips for your home or business Increase Facebook and Twitter followers by providing unique, relevant content for the 2011 hurricane and fire season See the new campaign in action! (Executed by BlueWave Computing) WorldClaim Tuesday Tip of the Week
Personal Social Media Projects: Visit my social media hub or connect with me below!
Email Marketing Projects: - Campaign Manager for Applied Software Technology, Inc. (an Autodesk reseller of the year) Created 200+ email campaigns in 2009 Maintained CAN-SPAM compliance for all email programs Asked by Autodesk to be new email program roll-out consultant Leveraged existing database to create several new drip campaigns
Email Marketing Projects: - Email Marketing Consultant for Kat Nelson Designs and Stella & Dot Jewelry Revised and formatted database for integration with Constant Contact Provided basic tutorials on sending emails through Constant Contact Currently working on creating newsletter template and assisting with social media campaigns on Facebook
Brand Management Projects: - Brand Manager for WorldClaim Global Claims Management Hired to take company through a complete redesign of their corporate identity Partnering with design firm Inward Solutions, I created a new website (writing 90% of the copy), brochures, logo, letterhead, business cards and more Samples: Business Cards Pocket Folders Brochures Letterhead Full Page Ad Half Page Ad Sales Support
Event Management Projects: - Executive Assistant for HighRoller Magazine/Publication Services of America Team Lead for the green room at the 2005 Fox Sports Southern Sports Awards, filmed at the Tabernacle in Atlanta, GA Head of green room execution, including photo shoot management, food and beverage selection, swag bags, celebrity coordination, etc. View video highlights from The Southern Sports Awards! View celebrity editorial photos taken for HighRoller Magazine Celebrities in attendance include: Richard Petty James Carville Paula Deen The Charlie Daniels Band Burt Reynolds John Salley Dominique Wilkins
Event Management Projects: - Brand Manager for WorldClaim Global Claims Management Manage all aspects of trade show execution, including pre-and-post event marketing, and booth design, setup and staffing Host all hospitality events for clients, including swag selection, budget management, and location decor Sample Trade Shows: 2007 BOMA International Trade Show – NYC Javits Convention Center 2007 AAHOA Annual Convention – Charlotte Convention Center 2006 – 2008 Atlanta Apartment Association Annual Convention – Cobb Galleria Centre 20+ local and regional trade shows in the insurance, construction and disaster industries… Sample Trade Show Mailer
Event Management Projects: - Campaign Manager for Applied Software Technologies, Inc. Drive monthly webinar and user group attendance through coordinated email campaigns Assist Marketing Manager with event strategy, attendee registrations, location scouting, and event setup Assisted with execution of: U.S. GSA Contract Kickoff Event Two-day event hosted by Director of Marketing, Marketing Manager and myself Attended by 12 companies Required coordination of airfare, hotel accommodations, meeting location and execution, and nightly group dinners Quarterly user groups for each of the five business units Monthly product webinars Annual Autodesk product roll-out events Company holiday parties and celebrations
Connect with Me! Thank you so much for taking the time to view my presentation! For questions, or to schedule an interview, please email me at email@example.com.