Lauren Brubaker's Online Portfolio
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Lauren Brubaker's Online Portfolio

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    Lauren Brubaker's Online Portfolio Lauren Brubaker's Online Portfolio Presentation Transcript

    • Lauren Brubaker
      Digital Marketing and Event Portfolio
    • A little about me…
      Actively pursuing positions with innovative, driven companies
      Passionate about social media, marketing strategy, and event management
      Worked full-time and attended university full-time at night to put myself through college
      Energetically developing leadership skills to become a mentor and team leader
      Love to learn and always driven to improve both skill set and self
      Enjoy connecting with people on shared interests, goals, and hobbies
      Let me share some of my skills…
      LAB
      DLR
      LAB
    • Social Media
    • Professional Social Media Projects:
      - Social Media Consultant for the Believe In Me School
      Created social media strategy and campaigns for the Believe In Me School, a new non-profit autism school created in partnership with Bernie Marcus, co-founder of Home Depot and founder of The Marcus Institute.
      Initial Goals
      Provide basic introduction to social media
      Create a plan that requires minimal initial effort for board members to manage
      Present realistic goals for each platform
      Proposal can be viewed (with permission)
      BIMSchoolProposal
      Campaigns will launch closer to school opening
      Slated for 2012 opening
      See what Bernie Marcus says about the school – Atlanta Business Chronicle article
    • Professional Social Media Projects:
      - Digital Marketing and Event Consultant for WorldClaim Global Claims Management
      Brainstormed and initiated “Are You Prepared?” campaign, a weekly disaster preparedness segment for social media platforms
      Initial Goals
      Create weekly Facebook, Twitter and YouTube posts that provide disaster readiness tips for your home or business
      Increase Facebook and Twitter followers by providing unique, relevant content for the 2011 hurricane and fire season
      See the new campaign in action! (Executed by BlueWave Computing)
      WorldClaim Tuesday Tip of the Week
    • Personal Social Media Projects:
      Visit my social media hub
      or connect with me below!
       
    • Klout Score
    • Email Marketing
    • Email Marketing Projects:
      - Campaign Manager for Applied Software Technology, Inc. (an Autodesk reseller of the year)
      Created 200+ email campaigns in 2009
      Maintained CAN-SPAM compliance for all email programs
      Asked by Autodesk to be new email program roll-out consultant
      Leveraged existing database to create several new drip campaigns
    • Email Marketing Projects:
      - Email Marketing Consultant for Kat Nelson Designs and Stella & Dot Jewelry
      Revised and formatted database for integration with Constant Contact
      Provided basic tutorials on sending emails through Constant Contact
      Currently working on creating newsletter template and assisting with social media campaigns on Facebook
    • Brand Management
    • Brand Management Projects:
      - Brand Manager for WorldClaim Global Claims Management
      Hired to take company through a complete redesign of their corporate identity
      Partnering with design firm Inward Solutions, I created a new website (writing 90% of the copy), brochures, logo, letterhead, business cards and more
      Samples:
      Business Cards
      Pocket Folders
      Brochures
      Letterhead
      Full Page Ad
      Half Page Ad
      Sales Support
    • Event Management
    • Event Management Projects:
      - Executive Assistant for HighRoller Magazine/Publication Services of America
      Team Lead for the green room at the 2005 Fox Sports Southern Sports Awards, filmed at the Tabernacle in Atlanta, GA
      Head of green room execution, including photo shoot management, food and beverage selection, swag bags, celebrity coordination, etc.
      View video highlights from The Southern Sports Awards!
      View celebrity editorial photos taken for HighRoller Magazine
      Celebrities in attendance include:
      Richard Petty
      James Carville
      Paula Deen
      The Charlie Daniels Band
      Burt Reynolds
      John Salley
      Dominique Wilkins
    • Event Management Projects:
      - Brand Manager for WorldClaim Global Claims Management
      Manage all aspects of trade show execution, including pre-and-post event marketing, and booth design, setup and staffing
      Host all hospitality events for clients, including swag selection, budget management, and location decor
      Sample Trade Shows:
      2007 BOMA International Trade Show – NYC Javits Convention Center
      2007 AAHOA Annual Convention – Charlotte Convention Center
      2006 – 2008 Atlanta Apartment Association Annual Convention – Cobb Galleria Centre
      20+ local and regional trade shows in the insurance, construction and disaster industries…
      Sample Trade Show Mailer
    • Event Management Projects:
      - Campaign Manager for Applied Software Technologies, Inc.
      Drive monthly webinar and user group attendance through coordinated email campaigns
      Assist Marketing Manager with event strategy, attendee registrations, location scouting, and event setup
      Assisted with execution of:
      U.S. GSA Contract Kickoff Event
      Two-day event hosted by Director of Marketing, Marketing Manager and myself
      Attended by 12 companies
      Required coordination of airfare, hotel accommodations, meeting location and execution, and nightly group dinners
      Quarterly user groups for each of the five business units
      Monthly product webinars
      Annual Autodesk product roll-out events
      Company holiday parties and celebrations
    • Connect with Me!
      Thank you so much for taking the time to view my presentation! For questions, or to schedule an interview, please email me at brubaker.lauren@gmail.com.