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Lauren Ramsay Personal Brand. Whats my swoosh.
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Lauren Ramsay Personal Brand. Whats my swoosh.

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Personal Brand posted on March 1, 2010 by Lauren Ramsay for Digital & Social Media Miderm.

Personal Brand posted on March 1, 2010 by Lauren Ramsay for Digital & Social Media Miderm.

Published in: Education, Technology, Business

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Transcript

  • 1. Lauren Ramsay
    1C
    Personal Brand Plan
  • 2. Lauren Ramsay
    • 25 Years Old
    • 3. BA. In Theatre and Drama studies
    • 4. Keen interest & involvement in Toronto Cycling industry
    • 5. Five + years experience in sales
    • 6. Passionate about Healthcare
    • 7. Excellent Public Speaker
  • To be employed in a Public Relations position where I will communicate multiple key messages to multiple audiences through visual written and online medium by the time of graduation in November 2010.
    Use existing skills to promote the success of the project and business as well as acquire new knowledge and skills
    Bring vivacity, a hard work ethic and excellent public speaking skills to enrich a working environment.
    Incorporate my passion for public speaking, cycling, communication, health care not for profit and sales.
    Goal
  • 8. Objectives
    To add value
    • Communicate online through blogs and tweets relevant to current events
    • 9. Increase contribution by June 1, 2010. See Graph
    • 10. Remain current enabling my contributions to be relevant and value rich
    To be accessible
    • Establish my presence on many channels
    • 11. Three new by June 1 2010
    • 12. Maintain my presence through responding, commenting and posting on these channels
    • 13. Minimum contribution of twice a week.
    To be authentic
    • Maintain and evolve my personal style of communicating. (Ongoing)
    • 14. Participate in conversations relevant to me. (Ongoing)
    • 15. Allow my online reputation to. evolve (Ongoing)
  • Plan for presence
  • 16. Strength – Task Oriented, High Attention to detail, Excellent public speaker, Creative, Forward innovative thinker, High level of organization skills, Active on Twitter, Facebook, my blog etc
    Weakness – Limited ‘industry’ experience. Interest in multiple fields
    Opportunities - Interest in multiple fields. Connection to multiple cycling retailers and venders in Toronto and Canada
    Threats – Competition from grads from both the Humber PR program and other programs
    S.W.O.T
  • 17. Online
  • 18. Develop myself as an informed individual on my areas of interest directed at industry professionals as well as everyday people who want to know
    Strategy
  • 19.
    • Connect to other PR industry professionals by commenting on their blogs and conversing with them on Facebook/Twitter
    • 20. Maintain my online reputation via Twitter, Facebook, LinkedIn etc.
    • 21. Create Personal Domain to stay connected
    • 22. Blog/Tweet/comment about important things happening in these industries
    • 23. Increase gradually to 5 times daily
    • 24. Attend PR and Industry events such as those organized by IABC, CPRS Third Tuesday, Mobile Monday and sproutup to grow my network in person
    • 25. Become an IABC and CPRS member
    • 26. Keep on writing
    Tactics
  • 27. Key Messages
  • 28. Critical Plan