Lauren Ramsay Personal Brand. Whats my swoosh.

Lauren Ramsay
1C
Personal Brand Plan

Lauren Ramsay
25 Years Old
BA. In Theatre and Drama studies
Keen interest & involvement in Toronto Cycling industry
Five + years experience in sales
Passionate about Healthcare
Excellent Public Speaker

To be employed in a Public Relations position where I will communicate multiple key messages to multiple audiences through visual written and online medium by the time of graduation in November 2010.
Use existing skills to promote the success of the project and business as well as acquire new knowledge and skills
Bring vivacity, a hard work ethic and excellent public speaking skills to enrich a working environment.
Incorporate my passion for public speaking, cycling, communication, health care not for profit and sales.
Goal

Objectives
To add value
Communicate online through blogs and tweets relevant to current events
Increase contribution by June 1, 2010. See Graph
Remain current enabling my contributions to be relevant and value rich
To be accessible
Establish my presence on many channels
Three new by June 1 2010
Maintain my presence through responding, commenting and posting on these channels
Minimum contribution of twice a week.
To be authentic
Maintain and evolve my personal style of communicating. (Ongoing)
Participate in conversations relevant to me. (Ongoing)
Allow my online reputation to. evolve (Ongoing)

Plan for presence

Strength – Task Oriented, High Attention to detail, Excellent public speaker, Creative, Forward innovative thinker, High level of organization skills, Active on Twitter, Facebook, my blog etc
Weakness – Limited ‘industry’ experience. Interest in multiple fields
Opportunities - Interest in multiple fields. Connection to multiple cycling retailers and venders in Toronto and Canada
Threats – Competition from grads from both the Humber PR program and other programs
S.W.O.T

Online

Develop myself as an informed individual on my areas of interest directed at industry professionals as well as everyday people who want to know
Strategy

Connect to other PR industry professionals by commenting on their blogs and conversing with them on Facebook/Twitter
Maintain my online reputation via Twitter, Facebook, LinkedIn etc.
Create Personal Domain to stay connected
Blog/Tweet/comment about important things happening in these industries
Increase gradually to 5 times daily
Attend PR and Industry events such as those organized by IABC, CPRS Third Tuesday, Mobile Monday and sproutup to grow my network in person
Become an IABC and CPRS member
Keep on writing
Tactics

Key Messages

Critical Plan

http://laurenaramsay.blogspot.com	103
http://www.laurenaramsay.blogspot.com	16
http://laurenaramsay.blogspot.co.uk	3
http://www.slideshare.net	2
http://laurenaramsay.blogspot.ca	2
http://laurenaramsay.blogspot.in	1
http://laurenaramsay.blogspot.com.au	1

Lauren Ramsay Personal Brand. Whats my swoosh.

by Humber College on Mar 01, 2010

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Lauren Ramsay Personal Brand. Whats my swoosh. — Presentation Transcript