Naked Conversations Book ReviewPresentation Transcript
NAKED CONVERSATIONS BY ROBERT SCOBLE & SHEL ISRAEL Presentation by Lauren Parr PRCA 3030
ABOUT THE AUTHORS..
Robert Scoble gained popularity during his career at Microsoft, working with innovative technology and writing about it in his blog, Scobleizer .
ABOUT THE AUTHORS
Shel Israel is well-known speaker and writer of social media topics. He also wrote Twitterville and is host of the blog, Global Neighbourhoods: Following Social Media Wherever It Leads .
WHY SHOULD COMPANIES BLOG?
According to Tony Perkins, “…the referral power of the blogosphere is also exploding, and marketing and PR executives must embrace this reality or risk losing control of their messages,” (p. 13)
Blogs must be conversational in order to be successful!
KEY ADVANTAGES FOR BLOGGING
WORD OF MOUTH…ON STEROIDS!
“ While word of mouth has always been the most credible way to expand awareness and adoption, blogging fits into all this as the most powerful word-of-mouth delivery mechanism to date,” (p.43)
Allows people to express their true
feelings and spread the word to
millions of people who are willing
to read your ideas.
THE SIX PILLARS OF BLOGGING
TIPS FOR A SUCCESSFUL BLOG:
THE FUD BARRIER
Disclosing Confidential Information
No ROI (return on investment)
Loss of Message Control
Too Much Time- So Few in the Audience
DOING IT RIGHT! TIPS FOR CREATING YOUR BEST BLOG
Optimize search engine results with your name
Read a bunch of blogs before you start
Keep it simple, keep it focused
Show your authority
Tell a story
Get out into the real world
Use your referrer log
IN THE END…
By reading this book, I learned that blogs are an essential tool for anyone that wants to expand their horizons and reach out to people for personal or business reasons. Although they take time, the reward for online connections can prove to be very valuable over time. I was unaware of how many companies already blog and connect on a personal level with customers. “Naked Conversations” made me want to improve my own blog and start writing about things I am passionate about. I would recommend this book to anyone that is confused about what blogs are and wants to know why they should start blogging today!