Google Apps Overview: Part 2
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Google Apps Overview: Part 2

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Overview of Google Apps including Google Maps, Google Docs, Google Reader and Google Analytics

Overview of Google Apps including Google Maps, Google Docs, Google Reader and Google Analytics

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  • You all know how to use Google to search for businesses and information. You probably even know how
  • Keep it simple. A search engine is not a human being; think how the words are likely to appear on the page. Search is generally case insensitive. Limit your search by date range, language, document type. Search within a website by using site: www.domain.com Find sites linking to a site by using link: www.domain.com Use Google as a calculator, to find weather forecast, time zone information, conversions, and dictionary. More: Advanced Search Tips
  • Limit your search by date range, language, document type. Search within a website by using site: www.domain.com Find sites linking to a site by using link: www.domain.com Use Google as a calculator, to find weather forecast, time zone information, conversions, and dictionary. More: Advanced Search Tips
  • Phrase search: no change to words or orders Word search: No synonyms; example “child care” will exclude results with “childcare” Domain search will give you results just on that domain/website Link search will give you all sources that link to the domain in your search
  • Limit your search by date range, language, document type. Search within a website by using site: www.domain.com Find sites linking to a site by using link: www.domain.com Use Google as a calculator, to find weather forecast, time zone information, conversions, and dictionary. More: Advanced Search Tips
  • Limit your search by date range, language, document type. Search within a website by using site: www.domain.com Find sites linking to a site by using link: www.domain.com Use Google as a calculator, to find weather forecast, time zone information, conversions, and dictionary. More: Advanced Search Tips
  • Limit your search by date range, language, document type. Search within a website by using site: www.domain.com Find sites linking to a site by using link: www.domain.com Use Google as a calculator, to find weather forecast, time zone information, conversions, and dictionary. More: Advanced Search Tips
  • Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
  • Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
  • Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
  • Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
  • Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
  • Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
  • Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
  • Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
  • Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
  • Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
  • Similar to Facebook Organize friends/others in Circles
  • Hangouts let you videochat with a group Creates a YouTube video Up to 10 people
  • Quickly view traffic trends Analyze sources of traffic Compare with past date range. Save reports as .pdf for later viewing.
  • Quickly view traffic trends Analyze sources of traffic Compare with past date range. Save reports as .pdf for later viewing.
  • Quickly view traffic trends Analyze sources of traffic Compare with past date range. Save reports as .pdf for later viewing.
  • New vs. returning visitors Browser info: screen size/resolution, browser, OS Geographic location Connection speed and more
  • New vs. returning visitors Browser info: screen size/resolution, browser, OS Geographic location Connection speed and more
  • Sources of site traffic: direct traffic, links from other sites, search engines
  • Sources of site traffic: direct traffic, links from other sites, search engines
  • Review keywords, number of visits, average time spent on site, and bounce rate to determine effectiveness of certain keywords.
  • View landing pages, exit pages, most-viewed pages. Use Site Overlay to visualize where users are clicking most often. Set and analyze content goals.
  • View landing pages, exit pages, most-viewed pages. Use Site Overlay to visualize where users are clicking most often. Set and analyze content goals.
  • View landing pages, exit pages, most-viewed pages. Use Site Overlay to visualize where users are clicking most often. Set and analyze content goals.
  • Can see how your site ranks for top search queries, and how many people click on your site when searching for those terms
  • Can see how your site ranks for top search queries, and how many people click on your site when searching for those terms
  • See incoming links to your site
  • Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
  • Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
  • Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
  • Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
  • Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
  • Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
  • Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
  • Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
  • Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content

Google Apps Overview: Part 2 Google Apps Overview: Part 2 Presentation Transcript

  • Google II More Information, Faster and Betterwww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Search TMI… http://www.google.comwww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Search Basics• Keep it simple. A search engine is not a human being; think how the words are likely to appear on the page.• More keywords will help narrow results• Search is generally case insensitive• Limit your search by date range, language, document type.• Use Google as a calculator, to find weather forecast, time zone information, conversions, and dictionary.• More: Advanced Search Tips www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp View slide
  • Search With More Keywordswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp View slide
  • Advanced Search• Phrase search: Use “” to search for exact words in an exact order (example: “geek girl camp”)• Use “” to search for a single word with no synonyms• Exclude words using –• Include multiple words in any order using +• Search within a website by using site:www.domain.com (example: 2012 conference site:geekgirlcamp.com)• Find sites linking to a site by using link:www.domain.com (example 2012 conference link:www.geekgirlcamp.com) www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Advanced Search Bingo!www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Business Listingwww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Business Listing http://places.google.com/businesswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Create your listingwww.google.com/placesforbusinesswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Maps: Map View Click here for Satellite view http://maps.google.com/www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Maps Click here for Maps view http://maps.google.com/www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Maps: Directions You can use your mouse to click on any route point and drag it to an alternate routewww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Maps – Alternate Routes New route from where the previous point was dragged fromwww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Maps - trafficwww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Maps – Multiple Stops www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Maps – Pedometer http://www.gmap-pedometer.com/www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Sometimes (gasp!) Google is wrong For businesses: Visit the Google Places Help Centerwww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Alerts http://www.google.com/alertswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Alertswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Referral Listings Replace “geekgirlcamp.com” with any domain you’d like to see referral links for http://yourdomain.com:placeswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google+www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google+- hangoutswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Analytics - Dashboard http://www.google.com/analytics/www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Analytics - Visitorswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Analytics – New Visitorswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Analytics - Visitor Technical Detailswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Analytics - Visitor Loyaltywww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Analytics - Traffic Sourceswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Analytics - Traffic Source Detail www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Analytics - Keywordswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Analytics - CampaignsYou can generate trackable URLs for your Campaigns using Google URLBuilder: http://www.google.com/support/analytics/bin/answer.py?answer=55578www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Analytics - Content Overviewwww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Analytics - Content Detailwww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Webmaster Tools: Site Overview https://www.google.com/webmasters/tools/www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Webmaster Tools: Keyword Searcheswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Webmaster Tools: Incoming Linkswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Keyword Densitywww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Docswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Document (like Word) Download in any format to save to your hard drivewww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Sharing Google Docswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Sharing Google Docs by Addresswww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Sharing Google Docs by URLwww.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Presentation (like PPT) Download in any format to save to your hard drive www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Spreadsheet (like Excel) Spreadsheets need to be named and saved manually Download in any format to save to your hard drive www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
  • Google Forms Create your own multiple choice, plain text, or other kinds of questions Share the form with a link you can publish on your website or put in an email. The information will be captured in a Google Spreadsheet.www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp