Media A2 music video analysis.

1. Falling in reverse- the drug in me is you

2. This point suggests that the genre of music decides certain aspects that are
included. The genre rock has many aspects such as:
 The sound of rock is usually centred around the
electric guitar.
 Rock lyrics usually cover themes such as: romantic
love including sex, rebellion, social concerns and
life styles.
 Dark colours
 Direct address
 A lot of band footage

3. Sound centred around the
electric guitar
There are several shots through out the video showing how
the sound is centred around the electric guitars.
When listening to the music the instrument you can here the
most is the guitar it seems to block out the others
Themes in the music
video
Rebellion is the main theme in the music video
this is shown by the courtroom scene as the
artist/ character in the narrative is attending a
trial. To show even more rebellious attitude he
stands on theme in the music video is sexual
Another the witness stand.
overtones as all the female characters in
the narrative are wearing provocative
clothing. This also links to notions of
voyeurism and will also attract the target
audience (generally, teenage boys).

4. Dark colours
Throughout the music video the background and
lighting is always dark such as black and grey, this
would be to show the ‘dark side’ of people such as
rebellious tendencies.
Direct address
Many different shots are in direct address to make the
audience feel involved in the narrative. It is almost like the
artist is singing to and telling the story to the viewers.
Band footage
In the music video there are shots of performance not
just narrative, this is to show of the artists as a group,
also their look. An audience will automatically make a
link to the artists when listening to a song. Showing
the band members may also influence the viewers in
style or taste.

5. In the video from falling in reverse- The drug in me is you, there isn't
actually any specific moment where the lyrics are linked to the visuals apart
from when he sings ‘I heard this knock upon my door the other day’ even
though the knock is slightly before he sings the lyrics. However there are
some moments where there seems to be links between the lyrics and the
visuals but they are not so literal. Such as, when the artist is singing ‘I've
lost my god damn mind’ at this point the setting is in a courtroom and he is
doing things which would not be seen as ‘normal’ such as; climbing on a
witness stand and grabbing the judges Gavel.

6. One way in which the music is liked with the visuals is when the police officers are
hitting the truncheons onto there hands the guitar strums, this makes them sounds
tough which they’re look doesn’t suggest.
Apart from that there doesn’t seem to be anymore links, during the narrative the
instruments do not link to any of the visuals and there is not any extraneous sounds.

7. There are several close ups in this video of the artist, this is for the
audience to know who the singer is as he is usually the one on the front of
CD’s this means they might recognise and by it. Also the close ups help
show the emotions on the artists/characters face which gives a bigger
meaning for the lyrics, also may give more understanding of the song.

8. Throughout the different music videos I have watched from falling in reverse
there doesn’t seem to be any consistency with iconography.
However the band are recognisable by their hair, they keep it constantly the
same look in all of they’re music videos
The drug in me is you I’m not a vampire Good girls Bad guys

9. The notion of looking is mostly towards the audience through out the song, it
is as if he is singing to the viewers near enough through out and they are
seen as ‘the drug in me is you’ this is because every time he sings that line his
attention is at the camera.
Although in one bit he is looking at the girl behind the glass, here it seems like
he is talking to her and expressing his feelings, he is actually singing about
the point of living when you only live to die, this is probably relating to the
point that he is in prison and he might as well be dead, a reason why we get
this reference to notion of looking is because the girl is also nodding to show
that she is listening to what he is saying.

10. There aren’t actually any intertextual references to films, other music videos,
or television and popular culture in this video from falling in reverse, however
in the song Good girls bad guys there is one to the film scary movie. Here in
these two screen shots all the actors are saying ‘Wassup!’ The clip in falling in
reverse’s music video is there for the audience to make a connection.
Scary movie Falling in reverse