d.Its easy to calculate your Return on Investment (ROI)
Most direct mail companies charge several hundreddollars per thousand mailing, whereas ezine advertisingcosts anywhere from five ten dollars to fifty dollars per thousand. This is definitely much more cost-effective
Although it is generally true that response rates to ads isbetter with higher subscriber count, there are exceptions where smaller subscriber lists yield higher returns. Because these subscribers are 100 percent opt-ins. Alsothese ezines in mention are highly informative and donthave too many ads per publication. The chances of yourads being read are very high. The click through rates will be good if your ads are relevant to
1.Before you placed your ads, check out the quality of the prospective publication. Select three good ezines andsubscribe to them. From the publications you would know what kind of audience these ezines are targeting, thecontent, and the number of ads per publication, which are crucial to your advertising campaign.
Pay close attention to the ads that run in each issue. If you see the same ad on a regular basis, chances are the ad is profitable for the advertiser. It is common sense that advertisers will continue to advertise in an ezine only if it is profitable.
If someone else is already promoting a similar product likeyours in a particular ezine, give it a miss. It makes no sense to have two advertisers competing in one ezine. In any case, the publisher may not permit similar products.
2.Keep your ads short. Normally, the publisher will allow 5 to 7 lines of text with a maximum of 65 characters per line. Dont sell your product or service in your ads. Generate interest and leads.
4.Use your ads to direct prospects to your landing page, which may be a sales copy, course sign-up or ezine subscription.
5.Track response to your ads. This is crucial. Or you willhave no idea if it is profitable to run the same ad again. In order to test the effectiveness of your ad, it is advisable that you run the same ad in at least 3 ezines. If you runyour ad in only one ezine, and should campaign flop, you will not know whether the problem lies in your ad or ezine.
Due to recent popularity of ezine publishing, and depending on the publication, the lead-time can takeanywhere from a few weeks to months. Factor in the lead- time if you have a time sensitive offer.
Test your ads with low-subscription ezine that dont have a long waiting list. You dont want to wait in line for a few months just to test out your ad, and imagine if it turned out to be a bummer. Advertise with low-cost, low subscription count ezines for a start. Until you have a proven winner, keep to low-cost, low-subscription ezines.
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