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3 steps to creating a social network
3 steps to creating a social network
3 steps to creating a social network
3 steps to creating a social network
3 steps to creating a social network
3 steps to creating a social network
3 steps to creating a social network
3 steps to creating a social network
3 steps to creating a social network
3 steps to creating a social network
3 steps to creating a social network
3 steps to creating a social network
3 steps to creating a social network
3 steps to creating a social network
3 steps to creating a social network
3 steps to creating a social network
3 steps to creating a social network
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3 steps to creating a social network

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Blogged here: http://web.aan.org/social_networking_for_your_site/

Blogged here: http://web.aan.org/social_networking_for_your_site/

Published in: Business, Technology
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  • 1. 3 steps to a perfect social network. Laura Fries laurafries.com •  laura@laurafries.com web director, association of alternative newsweeklies
  • 2. should you add social networking to your site?
  • 3. defined. Social network individual profiles of preferences, linked to other users to provide in-network benefits, forming a social organism with benefits for all.
  • 4. rethink. Social networking determine what value you can provide for your users at the individual, shared, and community level.
  • 5. workshop three questions.
  • 6. consider 3 aspects.
    • what value can you give the individual user?
    • what value can users get from each other?
    • what value can a user get from the social community?
  • 7. individual
    • what value can you provide for an individual user?
    • how do you make your site more useful to one person?
    • [ or, brainstorming features for your user profiles ]
  • 8. individual . site organization
    • H ow can you help your user organize, archive, access & find:
    • content that’s relevant to them
    • past site interaction
    • preferences for receiving information
  • 9. individual . tools
    • What tools can you give an individual that will make your site more useful to them?
    • How would a user want to use your site content elsewhere? How can you make it easy for them to do so?
    • Think “their” yourbrand content.
  • 10. individual . promotional
    • How might a user want to use your site to promote their interests? Make new contacts? Drive traffic to their own site?
    • What tools can you give them to help them achieve their goals without obscuring yours?
  • 11. individual . pull mechanisms
    • What content pull mechanisms will be useful to your users? Predictive content, based on past browsing? Newsletters?
    • How would your users like information to come to them outside of the browser experience? How can you make this easy for them to manage?
  • 12. shared
    • what value can users provide each other?
    • how does your site make it easier to share with other users?
    • [ or, brainstorming user interaction mechanisms ]
  • 13. shared .
    • How can you facilitate:
    • •  social recommendations of site content
    • • serendipitous finds of friends’ site content
    • • browsing site content via friends’ interaction
    • • intra-network contact
    • •  sharing of personal preferences
  • 14. what value can a user get from your community ?
  • 15. community .
    • How can micro-actions (like tagging, rating, linking) provide cumulative benefit to the community?
    • How can aggregate user data give useful popularity metrics?
    • How can community action uncover trends?
    • How can community interaction spur real-life actions?
  • 16. adding value on the individual, shared, and community level creates smart social networks.
  • 17.
    • Laura Fries
    • web. aan .org
    • laurafries .com •  laura@laurafries.com
    • web director, association of alternative newsweeklies

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