4. 901,930 average net circulation 2,033,000 readers 85% of Daily Telegraph readers read no other Quality Daily Newspaper 676,400 1,910,000 readers 78% of Sunday Telegraph readers read no other Quality Sunday Newspaper average net circulation 2005 5,000,000 Global unique users / month
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7. When they want it, where they want it and in the format that they want it Content is Key
8. Dec 05 2007 A year of change Research Analysis Feb 06 Plan May 06 Implement Sep 06 – Jan 07 Training Implement Organisational change Cultural change
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12. Brands are using traditional media budgeting principles for search... Yet waste money and lose customers The Right Search Strategy “ ” Source: Google