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Presentation by Allister Frost for CIM Sussex

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On Thursday 29th September Allister Frost (Head of Digital Strategy for Microsoft UK) spoke at a CIM Sussex event called 'Social Media- bubble or brilliant?'. Allister has very kindly shared his …

On Thursday 29th September Allister Frost (Head of Digital Strategy for Microsoft UK) spoke at a CIM Sussex event called 'Social Media- bubble or brilliant?'. Allister has very kindly shared his materials with us.

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  • 1. 29 SEP 2011 all F :// tertp llis er st ist ro st. 11 fro 20 co m A©ht growing your business in a digital world
  • 2. ©ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m
  • 3. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m big issomethinghappening
  • 4. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m 1x15,000x
  • 5. our journey to connectedness st. 11 m fro 20 co er st ist ro all F :// terconnectedness tp llis A©ht the social media explosion 1970 1980 1990 2000 2010
  • 6. st. 11 m fro 20 co er st ist ro all F :// tertp llis A©ht Social Media comprises online applications, platforms and media focused on collaboration, sharing and interaction between users.
  • 7. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m conversations online”“it’s just people having
  • 8. presentations st. 11 search m video sharing fro 20 co er st ist ro all F :// ter wikistp llis RSS microblogging A©ht photo sharing podcasting bookmarking blogging professional social networking
  • 9. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co mhow big?
  • 10. ©ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m
  • 11. ©ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m
  • 12. an average hour online in the UK st. 11 m fro 20 co er st ist ro all F :// ter Hours per monthtp llis 800 million A©ht Social Media 14 mins Average visit time 20mins 12secs Other 20 mins Entertainment 9 mins Travel 1 min Email 2 mins Sport 2 mins Adult Shopping 2 mins Biz News 5 mins 2 mins 3 mins Source: Experian Hitwise, August 2011
  • 13. social networks for every generation st. 11 m fro 20 co er st ist ro use social network sites all F :// tertp llis go online A© watch online videosht 73% 83% 62% 50% 44% 33% 17% 12-17 18-33 34-45 46-55 56-64 65-73 74+ Source: Pew Research Center, Generations 2010
  • 14. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m of socialthe psychology
  • 15. top 10 reasons we use social media st. 11 m fro 20 co er st ist ro all F :// tertp llis A© meet new peopleht share new experiences stay in touch with friends share knowledge feel like I belong promote myself make contacts for work fun / entertainment earn respect change opinions Source: Universal McCann Wave Study 4 / % of active internet universe
  • 16. st. 11 m fro 20 co er st ist ro all F :// ter tp llis A© ht to bring to grow to define to support valuable and nourish self- ourselves to causes content to our fulfillment others (or brands) others relationshipsSource: New York Times, Customer Insight Group
  • 17. st. 11 m fro 20 co er st ist ro all F :// ter tp llis A© ht Altruists Careerists Hipsters Boomerangs Connectors SelectivesSource: New York Times, Customer Insight Group
  • 18. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co mfor businessthe problem
  • 19. ©ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m younger me (1990’s)
  • 20. ©ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m older me (2000’s)
  • 21. ©ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m today me (2011)
  • 22. st. 11 m fro 20 co er st ist ro all F :// ter tp llis A© ht of people trust recommendations from people they knowSource: Nielsen Online “Nielsen Global Online Consumer Survey”, July 2009
  • 23. what do we trust? st. 11 m fro 20 co er st Trust Trust Don’t trust Don’t trust ist ro completely somewhat much at all all F :// ter Recommendations from people I know tp llisCONVERSING A Brand web sites© Consumer opinions posted online ht Editorial content like newspaper articles Brand sponsorships Ads on TV Ads in newspapers Ads in magazines Ads on radioSHOUTING Billboards & other outdoor advertising E-mails I signed up for Ads before movies Ads served in search engine results Online video ads Online banner ads Text ads on mobile phonesSource: Nielsen Online “Nielsen Global Online Consumer Survey”, July 2009
  • 24. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co mthree hot trends
  • 25. st. 11 m fro 20 co er st ist ro all F :// ter tp llis A© htgeosocial networking / social shopping / navigation tracking / paperless ticketing / freelancing / geogaming / trip planning / ad hoc
  • 26. st. 11 m fro 20 co er st ist ro all F :// ter tp llis A© htcrowdsourcing / crowdcreation / crowdwisdom / crowdvoting / crowdfunding / crowddecisions / crowddesign / tryvertising / crowd
  • 27. st. 11 m fro 20 co er st ist ro all F :// ter tp llis A© htdata mining / behavioural targeting / e-privacy directive / social crm / data cleansing / real-time visualisations / identity mapping / t
  • 28. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co msocial is everywhere
  • 29. ©ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m
  • 30. ©ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m
  • 31. ©ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m
  • 32. ©ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m
  • 33. st. 11 m fro 20 co er st ist ro all F :// tertp llis A© advertising /ˈædvәˌtaɪzɪŋ/ht n. the cost of being boring.
  • 34. ©ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m
  • 35. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m stop shoutingstart conversing
  • 36. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co mtips for marketers
  • 37. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m invest insocial leadership
  • 38. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m invest insocial players
  • 39. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m invest intools & expertise
  • 40. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co mSRO strategydevelop your
  • 41. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m engagelisten, then
  • 42. ©ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m moderate wisely
  • 43. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m createsocial objects
  • 44. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m beremarkable
  • 45. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m interfaceshandpick your
  • 46. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co mwhen sharedmake it better
  • 47. st. 11 m fro 20 co er st ist ro all F :// ter show sometp llis A©ht personality Juvenile Companydelinquent The Frost Personality Continuum™ robot
  • 48. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m(again and again…) fail fast, learn faster
  • 49. ©ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co m
  • 50. © ht A tp llis :// ter all F ist ro er st fro 20 st. 11 co mthank you
  • 51. st. 11 m fro 20 co er st ist ro all F :// tertp llis A© http://allisterfrost.comht alfrost@microsoft.com @allisterf © 2011 Microsoft Corporation. All rights reserved. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.