Learning Community Meeting March 28


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  • That was an interesting presentation and the topic is quiet current with these emerging technologies. It is high time we librarians make good use of these technologies to make our libraries relevant in the wake of proliferation of information in the web. The youth who are in the majority and are our potential clients, are used to these gadgets and in order to sustain their use of our facility, I believe strongly that we librarians as information providers learn these things very fast in order to make our contribution through these new gadgets.
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  • We’re talking about this because it’s something we’re noticing a lot. Though we are a not a retail businesses, it always helps to learn from the “commercial” world about what works and what doesn’t work.
  • If you’’re a gen X-er or baby boomer, the idea of broadcasting your location anywhere sounds creepy and in fact, can lead to dangerous complications– Consumer Reports noted that 30% of users have unwittingly compromised their secure information either by using their phonePeople were not fast adopters of foursquare– but now it looks like the model for solomo…http://www.consumerreports.org/cro/magazine-archive/2011/june/electronics-computers/state-of-the-net/online-exposure/index.htm
  • “Disrupting” business is not new--- television commercials and the Internet were formerly accused of this…
  • 35% of Facebook’s usage is already mobile. Facebook is, in a sense-its own device– a movable platform.”A young woman here at Credo (who shall remain nameless) told me “I leave the house with out any plans– I just assume that everything I need—the place we might eat- how to get there— can be found on my phone.” (she has a droid).And this is an A student candidate for a Masters and Ph.d. With this kind of ‘open ness” it’s no wonder they are subsptible
  • compared with 10 percent of students in 2008, according to Educause, the educational-technology consortium
  • Even though this quote is from 2006, it is still resonant today because librarians still have the power to bring people back to the library, and with SoLoMo they may have the tools, too.
  • Flash mobs make “Event planning” looks ahopelessly outdated. The new normal is broadcast (via tweets) to an audience– Perhaps the library could announce “amnesty day?” A “groupon” for its sale books?
  • One of the reasons we’re looking so closely at Mobile. General Reference covers a lot of ground, but we can agree that it’s a hopeful sign nonetheless– the number one growth sector could have been something more untoward, like “Men’s Magazine Content,” for example.
  • According to Business Intelligence, Square, a card reader that lets your iPad become a cash register, is processing $10 million a day.
  • Gone are the days when your plans required research. Now Here we see that the consumers (and that includes students and library patrons) need only the trifecta- smart phone, internet connection and social network
  • Not clear that it will get any use though, and perhaps Moodle will have to then improve on it, but the point is the trend, not the specific application.
  • Cleversense, a company recently acquired by Google claims on its website:“The technology behind the Clever Sense Platform curates the real world by harvesting and sifting through the vast amount of information available on the Web. The platform is designed to connect the online world with the offline world by delivering recommendations to the users in context, taking into account time, place, and intent.”
  • PURL=Persistent URL, Near field communication (NFC) is a set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few centimetres. Present and anticipated applications include contactless transactions, data exchange, and simplified setup of more complex communications such as Wi-Fi.[1] Communication is also possible between an NFC device and an unpowered NFC chip, called a "tag
  • Libraries have been active in Social Media and it’s obvious why, Four of the top five pieces of content “Knowledge Sharing, Customer Support, Status updates on products services and the opportunity to ask questions” are in a librarian’s sweet spot. With a broader context, it seems like this chart describes the new librarian’s roles pretty well— perhaps Librarians were the original “smart phones with social media.”
  • The question is not “will libraries take advantage of SoLoMo,” because they obviously will. The question is what is the app that puts their desire to transform the library world in their hands? Just waiting for the right app…
  • Some of these apps are worth checking out, even if some of them are somewhat underwhelming.
  • Learning Community Meeting March 28

    1. 1. SoLoMo:Emerging Trend—But So What?Robert DeutschCredoreference.comMarch 28th, 2012
    2. 2. Part One: What is SoLoMo?• ―The convergence of social and local, as found and mediated on a mobile device.‖— Outsell, Inc. (2012)• ―…working together, they offer unparalleled opportunities for relevancy in messaging. As brands, we can know who someone is and what they are interested in at the exact moment and place in time when we can have the biggest influence.‖ —Martin Talks, Wallblog.co.UK
    3. 3. Creepy, Right?
    4. 4. “How SoLoMo” is empowering consumers, transforming shopping and disrupting advertising and retailing” Prepared by Dr. Phil Hendrix, immr and Eric Risley, Architect Partners featured on GigaOhm (http://www.immr.org/Viewpoints/SoLoMo/solomo.html)
    5. 5. Why Do We Care about the “Mobile”Internet?Mobile is an odd ―category.‖ While many publishers think of it as such, for consumers, especially young ones, it IS the Internet. — “Getting it Right with GAFA,” Outsell, Inc. (2012)
    6. 6. About Mobile Use on Campus ―Hand-held devices like smartphones and tablets are fast becoming the primary way many people use the Internet. Half of all college students used mobile gear toget on the Internet every day last year.‖—Josh Keller, “As the Web Goes Mobile Colleges Fail to Keep Up.”—Chronicle of Higher Education (2009)( http://chronicle.com/article/Colleges-Search- for-Their/126016/)
    7. 7. Part Two: Library 2.0 ―…simply means making your library‘s space (virtual and physical) more interactive, collaborative, and driven by community needs. Examples of where to start include blogs, gaming nights for teens, and collaborative photo sites. The basic drive is to getpeople back into the library by making the library relevant to what they want and need in their daily lives…to make the library a destination and not an afterthought.‖ — Sara Houghton, The Librarian in Black (http://www.blyberg.net/2006/01/09/11-reasons-why-library-20-exists-and-matters/)
    8. 8. What’s the Value to Libraries?• As libraries reportedly lose those who prefer ‗clicks‘ to ‗bricks,‘ librarians are doing more to make the library a destination, with or without the books.• This includes creating study space, working space or any other kind of collaborative area that students need, be it ―tech shop‖ or debate prep.
    9. 9. Where Are the Young People? ―Contacting younger people is becoming increasingly difficult since a growing number of them believe that email is dead. Instead they use instant messaging, Facebook, or SMS. It‘s a change in our way ofthinking since many of us still do business primarily through email, but it‘s necessary to recognize this new trend.‖ “Four Reasons Libraries Should be on Social Media”— Andy Burkhardt, Information Tyrannosaur (2009)(http://andyburkhardt.com/2009/08/25/four-reasons-libraries-should-be-on-social- media/)
    10. 10. Reference is the top mobile growth category The Future of Mobile (2012), BusinessInsider.com, http://www.businessinsider.com/the-future-of-mobile-deck- 2012-3?utm_source=twbutton&utm_medium=social&utm_campaign=sai#-25
    11. 11. LevelUp, ParkMobile and OverdriveQR codes and new technologies allow allkind of instant sales to be realized.These instant sales skip a barrierbecause you have already previouslyentered your credit card information(copying the Itunes/Amazon model).
    12. 12. “How SoLoMo” is empowering consumers, transforming shopping and disrupting advertising and retailing” Prepared by Dr. Phil Hendrix, immr and Eric Risley, Architect Partners featured on GigaOhm (http://www.immr.org/Viewpoints/SoLoMo/solomo.html)
    13. 13. Part Three: The Future is Here• ―…Blackboard plans to release an augmented-reality application in the fall to help people discover interesting places on college campuses. When users point their phones cameras at a campus landmark, for instance, the application will display information about the landmark on their screens.”—Josh Keller, “As Mobile Devices Multiply, SomeColleges Turn Away From Building CampusApps”, The Chronicle of Higher Education (2011)(http://chronicle.com/article/As-Mobile-Devices-Multiply/128060/)
    14. 14. The Future is Here http://www.youtube.com/watch? v=skBxK9HIE-k
    15. 15. “How SoLoMo” is empowering consumers, transforming shopping and disrupting advertising and retailing” Prepared by Dr. Phil Hendrix, immr and Eric Risley, Architect Partners featured on GigaOhm (http://www.immr.org/Viewpoints/SoLoMo/solomo.html)
    16. 16. What‘s Next 2011 Nielson Social Media Business Benchmarking study
    17. 17. Looking Ahead
    18. 18. The Future of SoLoMo? Dr. Phil Hendrix, immr and GigaOm Pro analyst, @phil_hendrixBy enabling users to create, tag and view content ―curated‖ by Location and SocialNetworks, SoLoMo is becoming an integral, ―must-have‖ capability in a much broader range ofcontexts and applications, as the following innovative apps illustrate:
1. CityMaps – displays the latest social media in a neighborhood (tweets, daily deals, check-ins, reviews, etc.) http://bit.ly/w1JxDx
2. Trover – allows members to share interesting discoveries within locationshttp://www.trover.com/
3. Pinwheel – Flickr founder Caterina Flake‘s new app allows individuals to leave notes in places forothers to view http://bit.ly/x82dsh4. Localmind – allows individuals to ask questions of local experts http://tnw.co/wt3nvl5. TripXP – allows locals to offer their services and activities to tourists http://bit.ly/ApVM9m
6. Alfred by CleverSense (recently acquired by Google) – indicate who you‘re dining with, and Alfredrecommends restaurants (and dishes) that the whole group will like http://bit.ly/z2k5nt7. TagWhat (mentioned above) looks useful as well.These are just a few examples of emerging solutions that leverage SoLoMo topersonalize, simplify, and enhance users‘ experiences in places.SoLoMo is also revolutionizingshopping and M-commerce, as discussed here (http://bit.ly/qOhnft) and demonstrated more fully ina forthcoming report.