Kla vla five approaches to help you thrive at e-resource updated
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Kla vla five approaches to help you thrive at e-resource updated Kla vla five approaches to help you thrive at e-resource updated Presentation Transcript

  • Laura Miller Marketing Manager Credo Five Aggressive Approaches to Help You Thrive at Library Promotion Amanda DiFeterici Terra Rogerson Librarian South University Jennifer Wright Librarian South University
  • 1. Speak your users’ language…or feed them. photo credit: njrued via photopin Mung Mung!!
  • Tuesday 7/31 4:30pm Rm 245 Wednesday 8/1 1pm Rm 245 View slide
  • 2. Get in your users’ faces. photo credit: jdwheaton via photopin View slide
  • Ain't no mountain high enough, ain't no valley low enough, to keep me away from gettin to my library...on I Love My Library Day, 2/14/13 You and your library, a love so beautiful William and Kate used it in their wedding. I love my library more than hipsters love tight jeans and square-rimmed glasses I love my library more than the Kardashians love cameras.
  • 3. Get to the point. photo credit: greatbeyond via photopin
  • 4. Use people. photo credit: thiophene_guy via photopin
  • Date: Friday, May 17th Time: Dusk (around 8pm) Place: CampusLawn Admission: Free Concessionsavailable for purchase. Please bring family, friends, and something to sit on! Library Movie & Publicity Admissions Movie Screen Student Affairs Organization, free popcorn, food trucks, etc.
  • 5. Don’t make them think. photo credit: Robert Bruce Murray III via photopin
  • “We’re thinking ‘great literature’ (or at least ‘product brochure’), while the user’s reality is much closer to ‘billboard going by at 60 mph.’” -Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability “If your audience is going to act like you’re designing billboards then design great billboards.” -Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability
  • Some Signage
  • Some Signage
  • photo credit: Leo Reynolds via photopin Questions? Terra Rogerson trogerson@southuniversity.edu Laura Miller Laura.miller@credoreference.com Jennifer Wright jewright@southuniversity.edu
  • References Asher, A., Duke, L., & Green, D. (2010). The ERIAL project: Ethnographic research in illinois academic libraries. Retrieved from http://www.academiccommons.org/ commons/essay/erial-project Krug, S. (2005). Don’t make them think: A common sense approach to web usability. Berkeley, CA: New Riders.