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Video is going to be the most important communications tool in the 21st century. Laura Ramos, a former VP and Principal Analyst for Forrester Research, will show how Xerox is making strides in using ...

Video is going to be the most important communications tool in the 21st century. Laura Ramos, a former VP and Principal Analyst for Forrester Research, will show how Xerox is making strides in using video to engage more meaningfully—and effectively—with customers in three key ways: 1) Self-produced testimonials, 2) Hallway conversations, and 3) As in integral part of  client case studies.  In addition, she’ll show how Xerox uses video to engage clients on its Thought Leadership site and to engage the sales force with “Brake Time” by using video to capture “how I got that big deal” that contributes to sales-enablement best practices sharing.