Are You Doing What’sRight for Yours?The BIG 3: Facebook, Twitter and LinkedIn.Everybody who’s anybody has a profile ineach. And it seems everybody is preachingThe same thing:• You HAVE to have a Facebook Fan Page• You HAVE to be on Twitter• You HAVE to join LinkedIn and participate in groupsBut, do you really HAVE to do any of his? WillYour business fall in the water if you don’t?
Are You Doing What’sRight for Yours?The answer depends on your target audience.Remember, your target audience determineswhere you should be and how you spend yourtime. If your target audience spends their day onTwitter, then that’s where you should beengaging with them. While it may be a littlechallenging to have a full-fledged conversation,you can still interact and find out what theirchallenges are, participate in the conversationwhen they are looking for solutions and becomea trusted adviser.
Are You Doing What’sRight for Yours?The same could be true if your target audiencehangs out on Facebook. Maybe they prefer tointeract there because there’s no character limit(like the 140 characters on Twitter.) They may likethe back and forth conversation of postingcomments on each others wall and seeing theirupdates throughout the day.
Are You Doing What’sRight for Yours?The same could be true if your targetaudience hangs out on Facebook. Maybethey prefer to interact there becausethere’s no character limit (like the 140characters on Twitter.) They may like theback and forth conversation of postingcomments on each others wall and seeingtheir updates throughout the day.
Now That You Know WhatNetwork is Right For Your Business
Social Media RulesSocial media has changed everything about the Web. Ithas changed the way people communicate and even thevery fabric of our society, both online and off. And, socialmedia has changed the way we do business. Recentvaluations of Face books worth have reached $50 billion— proof not only of social medias worth in its entiretybut also the potential for businesses of every kind toprofit from Facebook and the rest of the social Web. Be ita recommendation from a friend, a viral ad campaign orsimply a way for a consumer to communicate with abrand, “social” has become a mission-critical businessobjective. And it should be embraced.
Participation isMandatoryThe Web is a social place and it willremain that way. It is not a question ofwhether your consumers and prospectsare socializing on the Web, rather aquestion of where.The first rule of social media is that“participation is required”.For the rest, we get a little help andinspiration from some people who knowquite a bit about achieving success.
“If you want to gather honey,Be Cool don’t kick over the beehive.” — Dale Carnegie, AuthorIt can be tempting for any business to divehead-first into a social community, make asmuch noise as possible and assume that theywill be heard, that their message will go viraland sales will skyrocket. But that can be a bigmistake.Instead, take the role of the worker bee and helpbuild and maintain the community. Success onthe social Web requires that your businessbecomes an added value, a partner or aresource for those with whom you are trying toconnect and influence.
Serve the CommunityAs a business, you are attempting to enter anetwork of social circles. You are a guest. Andlike a good guest bringsan appetizer or a bottle of wine to a party, youtoo must bring something to the table. The bestway to ingrain your business with a communityis to offer value. That might be breaking newsstories, informative articles, entertaining videos,discounts and special promotions or anythingelse that particular communityfinds interesting or useful. The trick is in findingexactly what that is.
Serve the Community,continuedOn Facebook, look for posts with plenty ofcomments or “likes.” On Twitter, look fortrending topics (both globally and locally) andupdates that have been re-tweeted frequently,or simply search for key terms and find outwhat’s being shared. Set up Google Alerts forkeywords important to your industry and checkGoogle Trends for peak seasonal activity forthose keywords.
Serve the Community,continuedAllTop.com is a social media aggregator, ofsorts, that keeps track of top stories on varioussocial websites in differentcategories. AllTop can be used to find out what’shot in your industry, then that information can beused to craft informative updates, tweets, blogposts, etc. PopUrls is a similar site.•Reddit.com and Digg.com let users vote on themost interesting stories, and can be sorted bycategory and regency.
Follow the Leader“A vote is like a rifle; its usefulnessDepends upon the character of the user.”— Theodore Roosevelt, 26th President of the United StatesOf course, Teddy Roosevelt wasn’t talkingabout social media when he uttered thesewords. But they are particularly useful forour purposes.
Follow the LeaderWhen it comes to interacting with individuals inSocial media, what you really want is to recruitBrand advocates. And the best advocates arethose with the most influence. Identify thoseindividuals who command the attention of thecommunity in your industry and work tobefriend them. You might be surprised by whathappens. When you get the attention of anadvocate, more will follow. Treat these peopleas your most valuable constituents and returnthe favor. Offer to help them with their goals, as well.
Watch Your Back“It takes 20 years to build a reputationand five minutes to ruin it. If you thinkabout that, you’ll do things differently.”— Warren Buffett, Investor, PhilanthropistMonitor your online reputation in fiveminutes per day — learn how by scanningthe bar code here, or visithttp://wsm.co/fPNSmH
Watch Your BackOften a situation can be rectified quicklyand easily and your brand can evenbenefit from solving a problem.But if the problem festers it often goesbeyond repair for the individual user,much less all of his friends who will likelynever see the resolution. For restaurantand local business owners, checkYelp.com reviews and Google reviews(found in search results after searchingyour business name) regularly, if notdaily.
Have FunSocial media is not all about business. Infact, for most of the population it’s abouteverything outside of business.Remember that people are on thesewebsites, in large part, to be entertained.Of course, as Mr. Buffett warns, becognizant of the business’ reputation. Butgo ahead, have a little fun. It humanizesyour brand and helps users feel a genuineconnection with the people behind thelogo. This is a good reason to enlistindividual members of your team, eventhe CEO, to participate.
Never Assume AnythingNo tweet, status update or linkshould be posted in any socialenvironment without firstconsidering the goal behind it andthen measuring its success. Socialanalytics still leave a lot to bedesired but there are some basictools to help website owners seeexactly what’s working and whatneeds improvement.
Never Assume Anything• URL shorteners are key to understandinghow certain links posted to Twitter (oranywhere else) perform. There are severalfrom which to choose, and full socialmedia management services like Hoot-Suite and TweetDeck come pre-loadedwith shorteners and basic analytics.• Facebook Insights offers pageadministrators an excellent view into howusers are interacting withthe page and even each post.
Never Assume Anything• Simply search. Find where your brand is being mentioned and join in.• There is no substitute for your own site’s analytics. Use them and find out what social networks are resulting in page visits, time-on-site and conversions. Then, build your presence on those sites for even better results.
Seal the DealMake no mistake; social media is all aboutsales. You are online to make money andto look at social media as anything but ameans to meet that goal and improve yourROI is a colossal mistake and a waste oftime and resources. Keep in mind thatevery online social interaction has a goalattached to it. That might be driving trafficto your website, building a new audiencefor a brand, educating people about yourindustry or selling a product(s).
Work, Work, WorkSocial media success doesn’t just“happen”. Like any other businessinitiative, the more effort put in, thebetter the result.Those who have experiencedsuccess with the social Web will tellyou that they didn’t become socialsensations without a hefty amountof hard work.
Work, Work, WorkWhat are the Top 50Social Media Resourcesfor Web Professionals?Scan this bar code, or visithttp://wsm.co/fx3Jdc
The Rest of the Rulesfor Social Media1. Communication is Communication Both On and Offline2. Know You Audience3. You Don’t Need a Million Friends4. There’s Always a Reason to Communicate5. Not Everyone Follows the Rules6. Build a Great Profile7. Not Everyone Needs a My Space Page8. Have Username That Reflects Your Business9. Meet with Customers Virtually
The Rest of the Rulesfor Social Media10. Get a Real Email Address11. Use Your Own Media (there are some exceptions)12. Know Your Social Media Platform13. Learn to Evolve with Technology14. Your Social Media Page is not your Website15. Real Customers are More than friends16. Be Findable17. Flaunt it With a Podcast18. Link like there’s no tomorrow19. Spoon Feed the Press20. Blog Your Best Blog
The Rest of the Rulesfor Social Media21. Advertise with Social Media22. Maximize your Online Directories23. Make a Killer Virtual Portfolio
Contact us today for your free SocialMedia Consultation. firstname.lastname@example.org Ruby Sprowls Marketing Your Product for Profit 315.543.9189 www.marketingyourproductforprofit.com