#SXSWedu Panel: Social in Higher Ed

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  • 1. Social Mediain Higher EdWhere are we going? #smHE
  • 2. What is Social Media?@sholtutm social media is about the social notthe media. People connecting to people.#edusocmedia@dolanatpsu #edusocmedia a channel thatallows for instant, unfiltered conversation,collaboration & community@spennell98 Social media is about anybody,anywhere sharing information about anything onan accessible space. #edusocmedia@gjerdery #edusocmedia is a distributed comm.platform where you control the degree to whichyou participate, tending to be more open thanprivate.@athlwulf Social media is technologies used toassist in facilitating connections and interactionsbetween people #edusocmedia Ed – Where Are We Going? 2 SXSWedu13 - Social Media in Higher #smHE
  • 3. 3 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  • 4. Social Media Definition: “A virtual place where people share; everybody and anybody can share anything anywhere anytime” (Joosten, 2012, p. 6).4 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  • 5. Why is Social Important• 95.1% of 18- and 19-year-olds use social media, primarily Facebook on a daily basis (Salaway, et al., 2009)• 96% of undergraduates reported using Facebook (Smith & Caruso, 2010)• 43% of undergraduate use Twitter (Smith & Caruso, 2010)• 90% use mobile devices to receive and send text messages (Smith, 2010), over 1600 a month (Neilson, 2010)• 92% of college-aged students watch YouTube (Moore, 2011)5 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  • 6. What’s the point of social media?6 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  • 7. Respondents by Graduating Class 1% 0% 1% College HS Juniors Freshman 19% 25% 2012 Social Admissions 54% Report by Inigral and Zinch HS Seniors n = 7,000 2015 2014 2013 2012 2011 20107 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  • 8. Unsure 26%Do students Nothink colleges and 7%universitiesshould have a Yessocial media 67%presence?8 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  • 9. No 32%Have you usedsocial media to Yesresearch colleges 68%and universities?9 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  • 10. Yes 38%Class of 2012Did you use Nosocial media as a 62%resource whendeciding where toenroll?10 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  • 11. What students are using today. 100% 90% 80% Facebook usage is nearly 70% double the closest network! 60% 50% 2012 40% 2013 30% 20% 10% 0% Facebook Twitter Instagram Pinterest Tumblr11 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  • 12. “I want reviews on colleges from real live students who go to them.” “I want to see fun things about going to school there, school news, advice from current students. Id much rather see it on their social media site than have it clog my e-mail.” “I would love to see more links to students that currently go to the college. if I had any questions, I think they would answer more truthfully than say, an admissions counselor.” “Real information. Less fluff.” What students said12 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  • 13. 13 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  • 14. 14 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  • 15. • Push • Activity Streams• Publish & Subscribe • Following, Feeds• Connections • Friending, Circles, Groups• Recommendations • Liking & “People Like You..” • Sharing & Commenting (in-line)• Simple Collaboration15 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  • 16. 16 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  • 17. 17 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  • 18. Questions?Tanya Joosten Brandon Croke@tjoosten @bcrokeLaura Pasquini Brad Popiolek@laurapasquini @bradpopiolek18 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE